GoEpps

09/24/2026

Cracking the code for how to get cited in each AI search engine can be difficult, but we’ve done some digging for you! Head over to our latest guide to learn how SEO, AEO & GEO can improve brand vis­i­bil­i­ty in Chat­G­PT through bet­ter dis­cov­ery, cita­tions, and recommendations. https://buff.ly/iFPxtXG

09/10/2026

A brand isn't cited in AI search results simply because it is well known, and a page doesn't necessarily have to rank first in traditional search to be selected. Find out how to get your company's content cited in our new article: https://buff.ly/pkEdLGs

GoEpps explains how Google AI Overviews, Gemini, ChatGPT, Perplexity & Claude choose sources to cite and how your business can strengthen its visibility.

08/28/2026

As businesses better understand the AI search landscape and the importance of appearing in AI-generated answers and summaries, marketing agencies are feeling pressure to offer AEO services. Head over to our blog for more on this! https://www.goepps.com/blog/how-do-agencies-add-aeo-without-building-it-themselves

08/21/2026

In Answer Engine Optimization (AEO), keywords still matter, but brand authority can influence whether your content is considered credible enough to be included in an AI-generated answer. Find out how to improve your brand authority and therefore your AEO in our latest blog! https://www.goepps.com/blog/why-is-brand-authority-more-important-than-keywords-in-aeo

08/13/2026

If you want your content to appear in AI overviews, chatbot outputs, and summaries, you should focus on creating the types of content most likely to appear in AI-generated overviews and summaries. Learn more in our latest article! https://www.goepps.com/blog/which-content-formats-do-ai-engines-actually-cite-most

08/06/2026

The death of search engine optimization (SEO) has been overstated.

The truth: SEO is not dying; it’s evolving. Its role in the digital marketing landscape is shifting. Good SEO remains fundamental to getting seen online.

So what’s changed? Find out in our latest article... https://www.goepps.com/blog/the-death-of-seo-and-the-rise-of-seo-aeo-geo

07/31/2026

Brands are living through a massive shift, and many companies are overwhelmed. That reaction is understandable, but it is not a plan. The right response depends your role. Check out our new article to see how we suggest you should be thinking about AI search, including ChatGPT, Grok, Gemini, and the rest, based on your job title. https://buff.ly/X20nckr

07/17/2026

New guide over on the blog: The Best Tools Every Small Marketing Team Should Be Using https://buff.ly/sf7GODo

07/10/2026

New on the blog: How to Evaluate a Healthcare Marketing Partner Based on Compliance & Risk

Choosing the right healthcare marketing partners requires careful due diligence focused on areas like how they handle data privacy, regulatory compliance,…

07/04/2026

From The GoEpps Team to you and yours, happy 4th of July! We hope you have a wonderful weekend of celebration and summer fun.