Jenn Cordova Design

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Jenn Cordova Design

Jenn Cordova Design creates memorable and impactful brands for entrepreneurs across the globe.

06/03/2026

45 days.

That’s how long we had to take Much Love Creamery from a family recipe, a dream, and a name... to a fully realized ice cream brand ready to serve Middle Tennessee🍨💗

Before a single logo was designed, we dug into the business strategy. We uncovered the real story behind the brand: a family recipe passed down through generations, a grandmother’s legacy, a commitment to community, and a vision for becoming more than just another ice cream shop.

That strategy guided every decision that followed.

The nostalgic bubblegum pink and emerald green palette was chosen to feel joyful, welcoming, and memorable while standing apart from the sea of predictable dessert branding.

The logo was intentionally designed with signage in mind. Big, bold, and impossible to miss from across the street. Not trendy. Not temporary. Something that feels like it’s always belonged in the neighborhood.

We also developed a custom illustration system inspired by local sourcing, family traditions, hospitality, and the moments that happen over a shared scoop of ice cream. Those illustrations evolved into a pattern system that can grow with the brand across packaging, merchandise, interiors, social media, and future retail products.

Because great brands aren’t built around a logo.

They’re built around a story.

And every element of this identity was designed to help Much Love Creamery tell theirs.

I’ll be sharing a deeper case study here on Instagram soon, breaking down the strategy, creative decisions, and process behind the project. In the meantime, the full project case study is now live on my website. I’ll drop the direct link in my stories. 👀

05/08/2026

Watching all of my talented logo designer friends share their marks, I had to jump on the Logo Archive challenge and share some of my own favorites from the last few years! .now

04/13/2026

🌟BRAND REVEAL✨ I’ve been dying to share this one since last year…

Most spice brands try to win by being louder. Lincoln Square Spice Company Lincoln Square Spice Co. wins by being better.

Lincoln Square Spice Co. wasn’t starting from scratch—they already had the product, the reputation, and the loyal Chicago following. They were renaming and needed a brand that could carry that same trust onto a national shelf.

So we built it from the ground up—strategy first.
→ Defined the audience (local loyalists + national flavor seekers) → Positioned them as premium and approachable → Created a system that feels rooted, not trendy

Then we designed a brand that doesn’t scream for attention—but earns it. On the shelf, next to competitors? It stands out by doing less. Cleaner hierarchy. Better typography. Thoughtful, elegant details pulled from the Lincoln Square neighborhood itself.

I was fortunate enough to team up with my talented colleague, Ry at Ry Kulp for this project, who expertly turned my brandint into a digital Shopify experience worth remembering.

It looks like it’s been around for decades (which it technically had been)—because that’s what trust feels like. And now? It’s ready to scale beyond Chicago and into carts across the country.

If your packaging isn’t already doing this… it’s costing you more than you think. And you owe it to your brand to at least have a chat.

Full brief up now! Link in bio.

03/19/2026

This is the packaging style everyone’s copying right now.

✓ It looks effortless. ✓ Loose. ✓ A little chaotic. 
But here’s the truth most founders miss: That look only works when it’s built on a system so tight it could survive 10 SKUs, 3 retailers, and a national rollout without breaking. 
Otherwise… It doesn’t look cool. It looks inconsistent.

And inconsistency is what gets you passed over on shelf.

What actually moves product: → a clear typography system → a consistent tone of voice → hierarchy that reads in 3 seconds → packaging that scales without reinventing itself every time 
The brands that win aren’t guessing, they’re repeating on purpose. 
👉 If your packaging only works for one SKU… it’s not ready for retail. If you’re building for shelf, distribution, or growth—I can help you build a brand system that actually holds.

DM me, and let’s talk! 

03/09/2026

Most beverage brands don’t hit a growth ceiling because of the liquid inside the bottle. They hit it because the packaging still signals “small brand.”

When Liquid Alchemist was preparing for national distribution, the challenge wasn’t fixing the product. The product already had a cult bartender following and strong loyalty.

The challenge was perception and brand alignment. So instead of a rebrand, we focused on strategic evolution:
🍸 Increase shelf contrast so the bottles command attention in busy bar and retail environments 🍸 Elevate perceived quality without losing existing brand recognition 🍸 Strengthen hierarchy so the flavor and brand read instantly 🍸 Signal to distributors and buyers that the line was built to scale 
One of the most important moves? Going all black on the label system. Not trendy. Strategic. It created immediate shelf contrast, made the fruit illustrations pop, and repositioned the entire line as more premium while keeping the iconic oval label loyal customers already knew. 
Same syrups. Same fans. Much stronger shelf authority.
 If you’re a beverage founder preparing for retail growth or distributor conversations, your packaging has to do more than look good. It has to communicate scale, quality, and confidence in about three seconds.

If you’re wondering whether your brand system is ready for that moment, that’s exactly what I help founders figure out. Let’s go—shoot me a dm! 

03/02/2026

Stop launching new flavors to appear that you’re growing 🫣

More SKUs won’t save a weak brand. They just spread your velocity thinner and give retailers more reasons to cut you.

If your hero product isn’t iconic yet, expansion isn’t strategy. It’s anxiety disguised as innovation.

The brands that win in food & bev don’t win by going wide first. They dominate one clear idea. One clear customer. One SKU that moves. Then they build around proof.

Build depth. Then earn the right to go wide.

If you’re thinking about your next extension, let’s make sure your foundation can actually carry it. I’m here to help! Book a call and let’s sharpen your brand before you stretch it 🔥

02/25/2026

And to think, I could have had a “secure” corporate job with benefits😵‍💫 I will choose 2026 Jenn over 2012 Jenn any day. Now I get to travel, teach, do entrepreneur things, and design for the brands that inspire me.

02/18/2026

📣This emerging drink brand hack could save you tens of thousands of dollars in revenue!

Most early-stage founders think more flavors = more legitimacy. In reality, more flavors often = more inventory, more minimums, more complexity, and more money sitting in a warehouse waiting to move.

Retailers are not impressed by how many SKUs you launch, they’re watching velocity.

👉🏼 How fast does one product turn? 👉🏼 How quickly does it earn repeat? 👉🏼 How confidently can it justify its shelf space?

When you build one hero SKU first, everything sharpens:

✓ Your marketing gets focused instead of fragmented ✓ Your ad spend works harder ✓ Your messaging becomes crystal clear ✓ Your brand story revolves around one killer flavor customers actually remember

One undeniable flavor. One promise. One reason to buy. One reason to come back.

That’s how you build momentum. That’s how you protect margin. That’s how you earn expansion.

One hero. Clear positioning. Velocity first. Then you scale.

If you’re building a beverage brand and trying to decide how wide to launch, this is your sign to narrow before you multiply.

02/17/2026

Stop blaming yourself.

If your velocity slowed, your margins tightened, or a buyer asked harder questions this quarter… that’s not a personal failure.

That’s the market doing what markets do.

Founders, we’re in a pressure cycle. Costs are shifting. Retailers are trimming. Trial is harder to earn. Repeat is everything.

The brands that hold their ground right now are not the loudest. They’re the clearest.

Clear on: 👉🏼 Who they’re for 👉🏼 What they actually stand for 👉🏼 Why they deserve shelf space 👉🏼 How they can flex into new formats without confusing customers

Look at what happens when a brand is built with intention. 
When the category cools, they don’t panic. They extend. They refine. They move into adjacent lanes that make sense for their equity. That’s not scrambling. That’s strategy.

In unsteady markets, clarity becomes a growth lever. If your positioning is fuzzy, the pressure exposes it. If it’s solid, you can expand without breaking trust. Design for pressure, not perfection.

If you’re a food or beverage founder navigating this season and you’re ready to invest in branding or packaging that can actually withstand the pressure, I have one client slot left for March that I’m looking to fill.

DM me and let’s build a brand that holds its shape when the market doesn’t.

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Nashville, TN
37209

Website

http://www.jenncordovadesign.com/

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