CounterPoint Messaging

CounterPoint Messaging Political, Advocacy & Public Affairs Campaigns

04/14/2026

Most victory speeches celebrate the moment.

The strongest ones redefine it.

03/24/2026

More than a feeling?

That choice defines your campaign.
03/18/2026

That choice defines your campaign.

03/13/2026

Our founder, John Rowley, breaks down why JFK's inverse structure works - and how you can put it into action today.

03/09/2026

Remember when our leaders talked like this?

What hunts in packs to hack the algorithm and get your message out? Social media velociraptors trained by CounterPoint’s...
02/24/2026

What hunts in packs to hack the algorithm and get your message out? Social media velociraptors trained by CounterPoint’s team to share information that breaks through the noise.

DM us for a link that shows off one of our case studies highlighting how this unique tactic can serve your goals.

02/17/2026

1984: one of the best candidate speeches - ever.

Rest in power, Rev. Jesse Jackson. 1941-2026.

We never stop learning so we can deliver top results. Here’s one of the diagrams we passed around in December, from our ...
02/10/2026

We never stop learning so we can deliver top results. Here’s one of the diagrams we passed around in December, from our friends at COMPETE Digital Marketing, explaining where digital video gives transparency to advertisers and audiences alike.

01/27/2026

We’re working with clients to hold politicians accountable for their words – especially when our efforts contribute to those words being ill-considered. With this video, we created content that clapped back at Vivek Ramaswamy for his double-negative response to one of our trained social media teams’ accusations.

Last November, the CounterPoint team headed to New Orleans to present at NALPSE’s yearly conference. By sponsoring this ...
01/20/2026

Last November, the CounterPoint team headed to New Orleans to present at NALPSE’s yearly conference. By sponsoring this important gathering of legislative advocacy partners in the education space, we’re able to help educators get real results from their advocacy efforts and ensure public education delivers on its promise for high-quality, educator-powered results.

Photo: Our founder, John Rowley, speaks about how messaging can meet the moment.

From the father of modern advertising, this quote from David Ogilvy’s seminal “On Advertising” encapsulates why your cau...
01/13/2026

From the father of modern advertising, this quote from David Ogilvy’s seminal “On Advertising” encapsulates why your cause or campaign needs a media company that has the experience and knowledge necessary to break through the noise, whether that’s on video, digital advertising, messaging, social media or more. We’re dedicated to this work with close to a century of combined experience, marrying art and science to produce award-winning results.

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