3816 Creative

3816 Creative Designing Brands for Impact and Influence.

05/28/2026

Cardiac Oncologist by Day, Astronaut by Moonlight. Build your brand and website to grow with you.

You’ve heard of the moonlight hours right? The hours between the day job where they build their dream. Eiman’s story is more similar than you might think. He always had dreams of become a doctor and an astronaut. When his application to NASA’s mission was declined yet a 10th time, he decided to pursue his dream of going to space with Blue Origin. However, by day he still works as a cardiac oncologist.

Why does this matter? His website and CRM had to embrace automation to connect with clients quickly (even when he was working at the hospital.)

The front end of his website is beautiful. But the backend? Is equally as stunning with workflows for leads, multiple types of speaking engagements, payment plans and book pre-orders. Simply put – it works the ways his customers expect it to and allows him to keep building the dream with ease.

05/17/2026

Your brand is leaving money on the table — and it has nothing to do with your offer.⁠
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If your product has two completely different types of buyers and you’re using the same messaging for both of them... you’re losing sales on both ends.⁠
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Here’s what most people miss:⁠
The person who buys your offer isn’t always the person who uses it.⁠
Take Eiman’s brand. Corporate event planners are writing the check. But principals and educators are the ones booking STEM assemblies for their students.⁠
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Same offer. Completely different worlds.⁠
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So what do you actually do with that?⁠
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You build a brand with enough range to speak to both without watering either one down.⁠
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That looked like this for Eiman:⁠
✅ Two mood boards, one for corporate settings and one designed with kids in mind⁠
✅ Distinct messaging sections on the homepage so each audience felt seen⁠
✅ A dedicated landing page built specifically for school bookings⁠
✅ One cohesive identity pulling it all together across every touchpoint⁠
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The goal was never to split his brand in two. It was to make it malleable enough to show up powerfully in every room it walked into.⁠
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Most people pick one audience and silently abandon the other. The brands that scale? They’re built with enough depth to hold both.⁠
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Which audience are you accidentally ignoring? 👇⁠
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04/28/2026

Join us for an exclusive tour of our latest project for . This project includes behind the scenes of our personal brand intensives, dynamic website design and high converting pages guiding users throughout the site. ⁠
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Bringing together a heart for space and decades of expertise as a cardiac oncologist, Eiman's story is one of resilience, failure and continuing to dream again regardless of the obstacles. In preparation for upcoming keynotes and a book release, our team walked him through a strategic rebrand giving clarity to his message, identifying target audiences and building out his offer suite.⁠
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Watch the full episode at https://youtu.be/6coW8Ha3U74?si=4S2EgVNRTOeUeRkX

04/23/2026

Next episode of The Process Doc drops tomorrow.

From earth to space, it’s one you won’t want to miss!

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