3816 Creative

05/28/2026

Cardiac Oncologist by Day, Astronaut by Moonlight. Build your brand and website to grow with you.

You’ve heard of the moonlight hours right? The hours between the day job where they build their dream. Eiman’s story is more similar than you might think. He always had dreams of become a doctor and an astronaut. When his application to NASA’s mission was declined yet a 10th time, he decided to pursue his dream of going to space with Blue Origin. However, by day he still works as a cardiac oncologist.

Why does this matter? His website and CRM had to embrace automation to connect with clients quickly (even when he was working at the hospital.)

The front end of his website is beautiful. But the backend? Is equally as stunning with workflows for leads, multiple types of speaking engagements, payment plans and book pre-orders. Simply put – it works the ways his customers expect it to and allows him to keep building the dream with ease.

05/17/2026

Your brand is leaving money on the table — and it has nothing to do with your offer.⁠
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If your product has two completely different types of buyers and you’re using the same messaging for both of them... you’re losing sales on both ends.⁠
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Here’s what most people miss:⁠
The person who buys your offer isn’t always the person who uses it.⁠
Take Eiman’s brand. Corporate event planners are writing the check. But principals and educators are the ones booking STEM assemblies for their students.⁠
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Same offer. Completely different worlds.⁠
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So what do you actually do with that?⁠
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You build a brand with enough range to speak to both without watering either one down.⁠
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That looked like this for Eiman:⁠
✅ Two mood boards, one for corporate settings and one designed with kids in mind⁠
✅ Distinct messaging sections on the homepage so each audience felt seen⁠
✅ A dedicated landing page built specifically for school bookings⁠
✅ One cohesive identity pulling it all together across every touchpoint⁠
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The goal was never to split his brand in two. It was to make it malleable enough to show up powerfully in every room it walked into.⁠
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Most people pick one audience and silently abandon the other. The brands that scale? They’re built with enough depth to hold both.⁠
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Which audience are you accidentally ignoring? 👇⁠
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04/28/2026

Join us for an exclusive tour of our latest project for . This project includes behind the scenes of our personal brand intensives, dynamic website design and high converting pages guiding users throughout the site. ⁠
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Bringing together a heart for space and decades of expertise as a cardiac oncologist, Eiman's story is one of resilience, failure and continuing to dream again regardless of the obstacles. In preparation for upcoming keynotes and a book release, our team walked him through a strategic rebrand giving clarity to his message, identifying target audiences and building out his offer suite.⁠
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Watch the full episode at https://youtu.be/6coW8Ha3U74?si=4S2EgVNRTOeUeRkX

04/23/2026

Next episode of The Process Doc drops tomorrow.

From earth to space, it’s one you won’t want to miss!

10/27/2025

🎤MEET THE PANELISTS.

Erik Thompson is the founder of . Specialists in Sonic Branding, Audio UI/UX and SMARTmusic play listing.

“Sound affects and its impacts are largely subconscious. In our mother’s womb, we begin to connect to the outside world through sound. That formative sensory experience can be harnessed to make brands more memorable, enhance UX and wayfinding, and build real emotional resonance. It’s a powerful tool that is often underleveraged.”

Join the conversation.

💬 Comment “RSVP” to save your seat for Human-Centered Design. Happening November 4th |

10/24/2025

🎤MEET THE PANELISTS.

Emma McCallie is the co-founder of Folx Table. For any group who gathers, Fox Table is a new tool for sparking real belonging.

“We built Folx Table for a world that’s over-networked and under-connected. Everyone’s talking about community right now, but few actually design for it. That’s why we’re determined to help groups of all kinds - companies, memberships, teams. We believe community isn’t just a nice-to-have; it’s the best strategy anyone’s got. Folx Table is designed to make that easier - one real conversation, one better question, and one meaningful table at a time.”

Join the conversation.

💬 Comment “RSVP” to save your seat for Human-Centered Design. Happening November 4th |

10/22/2025

I sat down with my executive coach and couldn’t hold back tears. Whether I liked it or not, my industry was changing and was changing fast. What would my work look like in 5 years? Would marketing agencies even exist? And would I loose my soul along the way?

I remember the years I spent in design school and they never talked about this.

As our craft continues to evolve, how are we keeping humans, user empathy and experience at the forefront of our design decisions? And where do we willingly live in tension? What tools do we use in our process and how do we stay rooted in our origin story?

Chances are if you’re a creative or an entrepreneur you’ve been asking similar questions this year. Inspired and motivated, I decided to host a panel unpacking the topic further with some of my other favorite creatives and entrepreneurs in Nashville.

Panelists:
, .table


,

Happening November 4th, 11:30 AM - 1 PM. Tickets include catered lunch and admission. Comment “RSVP” to save your seat!

11/05/2024

Kamala. Trump. And Premiere Transportation. It’s an unexpected story and the case study you WEREN’T expecting this election year.

Two years ago, we met our clients at Premiere Transportation and they presented before us a unique and incredible task. A rebrand for the luxury transportation company that has been transporting VIP guests for more than 20 years. As we approached the rebrand, we wanted to honor the legacy that Premiere has built in the industry and be mindful of their primary clientele - luxury transportation and bus wraps for the campaign trail. (They’ve also been featured in Madam Secretary, American Idol and book tours for some of the nation’s best releases.)

How do you honor the legacy of the brand and be thoughtful with each design change? It was a great task and one we successfully completed. We cannot wait to see how they leverage the rebrand and website presence for years to come.

Watch the full episode as I share design tips, tricks and what informed the design thinking throughout project.

Join Melissa as she takes you through the details of a beautifully designed rebrand and website, featuring work of the team at 3816 Creative.We’re excited to...

07/01/2024

MAKING SUMMERTIME even sweeter.

We get it. This week you’re mentally at the beach with a margarita in hand. The kids are out of school and you’re juggling

The last thing you want to do is start a new project.

Sound accurate? We heard you loud and clear. That’s why any project booked in July or August is 20% OFF.

And the best part? You can get started anytime this year.

Comment SALE below and we’ll send you the details.

05/09/2024

NOW BOOKING for May and June.⁠
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Backed by data, we make design decisions with your users in mind. Say goodbye to the second guessing if a site will work or if a brand message sticks.⁠
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Schedule your discovery call at the link in profile.⁠
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P.S. If you’ve been looking to overhaul your website before the end of summer, NOW IS THE TIME.