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09/18/2026

Welcome to The Friday Fix for September 18th. Let's get into it

👉 Wanna learn how to raise GOATs, from legendary contractor Paul Kelly, who took Parker & Sons from 7 million to 260 million? Watch and learn how to get connected with Paul and other GOATs, in collaboration with Contractor University Powered by EGIA. Check out how at raisinggoats.com

👉What's Stopping Our Scroll this week? This is a new segment where we share a few social media posts over the last week that made us pause. This week includes a post about real goats from Comfort Air HVAC, a podcast resource for reducing team member turnover with Ruth Anne King and Ryan Englin of Core Matters (check it out at https://bit.ly/cc-443), and two brother's achievement that fosters company morale and teamwork over at Twin City Heating, Air, and Electric.

👉 Confused by recent GFCI regulations? Air Conditioning Contractors of America has you covered with their new GFCI Resource Center. Check it out at https://bit.ly/acca-gfci

👉 Lastly, as usual, we have two upcoming webinars that should be full of actionable info for contractors and distributors. The first, on Tuesday, Sept. 22nd, covers the age-old debate of Repair or Replace, and how to navigate that in the current market with customers, with speakers from Parlay HVAC Solutions, Invotech, Airex Manufacturing Inc, and Ecoer North America. The second, on Wednesday, Sept. 23rd, covers recent GFCI info, presented by Air Conditioning Contractors of America as part of their returning Codes & Coffee Webinar series. Check them both out at https://bit.ly/repair-replace-webinar and https://bit.ly/gfci-update.

And that's it for your Friday Fix - have a GREAT weekend, and we'll see you back on Monday.

09/17/2026

If you're a Superpath client, you may already be familiar with our ION Marketing Dashboard, but here's an update covering a section of ION we've recently enhanced - Backlink Reporting.

What are backlinks, and why should you care?

Backlinks are simply links to your website, that live on other websites.

Why are these good?

Because if you get a reputable, relevant website to link to your website, like homeadvisor.com, for example, your online reputation can increase, meaning you'll appear more often when homeowners search for your services, whether they're searching on Google
Bing or ChatGPT.

If you're a Superpath client, be sure to ask your CSM to review these enhancements with you.

If you're NOT a Superpath client and want to learn more about all the features of our ION Marketing Dashboard, visit bit.ly/ion-dashboard to learn more.

Be sure to follow us right here for more ION updates in the very near future.

09/16/2026

Does YOUR agency care about the PROFITABILITY of the leads they generate for you?

We do.

Listen to a real-life example of how Superpath works with our clients to not only produce qualified leads, but leads that are ALSO profitable for your specific business.

To do this, we need to know our clients.

We need to know what services are profitable for them.

We need to know the nuances of their local market.

This is the kind of attention you get when you choose a marketing agency that acts as a PARTNER - not just another vendor.

Take it from Riley - this is what marketing looks like when we partner and strategize together with our clients.

09/15/2026

Have you met ION?

In case you missed it, here's some insight into what Superpath clients get access to - our ION Marketing Dashboard.

All your marketing info, easily understood, all in one convenient location.

Many agencies have Marketing Dashboards, but we feel that ours is different.

How is ION different? We'll share some info around that in upcoming social posts, covering new ION features that we're pretty excited about.

So if you're not following Superpath, change that right now.

If you don't follow us, you'll miss out on future ION updates, as well as tips and news that home services contractors and distributors need to know.

Don't wanna wait to learn more about ION? Visit Superpath.com/contact now to get in touch.

09/14/2026

We recently worked on our golf swings at Topgolf with Woodson & Bozeman, Inc., where we had a day of great conversations, industry insights & learnings, and some well-earned recreation! ⛳

We're grateful for those that were able to make it out to the event, and we're excited to continue developing and strengthening our industry relationships with Woodson and others, all in an effort to help all our clients and partners grow. 📈🤝

09/11/2026

Welcome to The Friday Fix for September 11th, 2026. let's get into it.

👉 Be sure to make your voice heard and help shape the future of the HVAC industry by participating in Contractor University Powered by EGIA's 2027 Contractor Survey for HVAC Business Leaders. Perks of participating include instant access to the current report, based on data collected throughout the Fall of 2025 - A $400 value - a free copy of the next contractor survey report, and a chance to win a free registration to the EPIC2027 conference, plus a two-night stay at Mandalay Bay for the event (a $1,500+ value!) - take the survey at https://bit.ly/cs-2027

👉 Many contractors probably already know this through their day-to-day work, but the data now shows that it looks like Heat Pumps are here to stay, and that they can stand on their own in the US market without a $2,000 tax incentive. Read the full ACHR News article at https://www.achrnews.com/blogs/17-opinions/post/166642-the-heat-pump-cliff-that-wasnt

👉 We know, we might sound like a broken record, but it's just a plain fact - more and more homeowners search for local contractor recommendations through tools such as ChatGPT. Search Engine Journal recently wrote about how you can help improve your company visibility on platforms like ChatGPT, which ties in nicely to Superpath's broader approach to this brave new world of AI search we call "Search Everywhere" - read more about Search Everywhere at https://bit.ly/see-ai

👉 As we head into fall, now is the perfect time to think about how you approach your marketing as the seasons change... are you reactive, or proactive? Check out a recent Superpath article about how to be proactive with your seasonal marketing, to ensure you're maximizing lead flow as much as possible at https://bit.ly/season-plan

👉 Lastly, yesterday we got the chance to connect with distributor Woodson & Bozeman and hit some golf balls at Topgolf, while engaging in great industry conversations and building and deepening industry connections. Thanks to all those who could make the event - we enjoyed it and are grateful for the time together!

And that's it for your Friday Fix - have a GREAT weekend, and we'll see ya back on Monday.

09/09/2026

The Superpath Core Values weren't created just to look good on a wall.

They were created to guide the behaviors the Superpath team members follow in order to produce great results for our clients.

They were also created to ensure that Superpath is more than marketing agency - they ensure that Superpath is something our team members can be proud of being a part of, where great people can do meaningful work.

So be sure to watch as just a few Superpath team members, including Scott Bell, Lauren Gann, Michael Harris, Cole Willis, Steve Sartino, Courtney Holt, Bailey Scott, and Josh Fredrickson discuss the Superpath Core Values.

#1 Deliver Meaningful Outcomes
#2 Do What's Right
#3 Embrace Change
#4 Learn Every Day
#5 Pursue What's Next
#6 Work as One Team
#7 Celebrate Wins

What're YOUR Core Values?

09/08/2026

We couldn't have said it better.

Over the past few weeks, we've been introducing some of our Air Engineers Territory Manager partners.

Here's Nate Pass again, letting other distributors & Trane reps know that working with Superpath is an absolute "YES"

As always, we're grateful for the trust that all of our Distributors, Territory Managers, and Clients place in us.

Be like Nate - work with Superpath.

09/04/2026

Welcome to The Friday Fix for September 4th, 2026. Let's get into it.

👉 Are you in the greater Austin, San Antonio, or Houston area? Consider attending the Built for the Trades Leadership Roundup 2026 Event in Buda, TX, on November 5th and 6th. Looks like BFTT and Plumbing-Heating-Cooling Contractors Association of Texas members receive a discount, too! Register at bit.ly/bftt-event

👉 Interested in learning about the opportunities for contractors providing Cold Climate Heat Pump solutions for both residential and commercial customers? Then block you calendars for next Wednesday, September 9th, at 2pm Eastern for an informative and actionable webinar, with speakers from Midea, Daikin Comfort, and Trane. Register at bit.ly/cchp-webinar

👉 The September ACHR HVAC Price Increase List has been released, with prices from certain manufacturers and suppliers increasing from 5%-to 15%.

👉 It's not quite Halloween yet, but we have a story reported by ACHR that should scare any business owner... spoilers - get your business documentation ready!

👉 Are you busy this October 5th, 6th, and 7th? No? Awesome! Then join us at the Walt Disney Swan & Dolphin Resort in Orlando, FL, for the granddaddy of all home services events - ServiceTitan's Pantheon 2026 event. Meet Superpath team members such as Digital Consultants Terri Gies-Matheson and Cole Willis, Head of Sales and Marketing Ryan Files, ServiceTitan Consultant Steve Sartino IV, CEO Scott Bell, COO Nathan Yates, Chief of Strategy and Operations Michelle Nieset, Managing Director Heather Sexton, and Marketing Director Lauren Hawkins-Berndt.

Are you attending Pantheon? Let us know at bit.ly/super-pantheon - we'd LOVE to connect! Drinks may even be on us 😉🍺

And that's it for your Friday Fix. Have a GREAT Labor Day weekend, and we'll see ya back on Tuesday.

09/03/2026

Check out this website we built for Hayes Air Experts , and hear from some of the team members on the project about the specific needs of Hayes that we were able to address - including taking them from "5-Mile Famous" to a very visible business online.

Digging in and really understanding every client's business is a core focus at Superpath.

For example, corrosion is a real problem in the salty, humid climate of Pensacola, Florida - but not many other local HVAC companies address it.

Hayes does - so we featured that differentiator.

Additionally, Pensacola has a large military population, so Hayes provides a Military and First Responders discount, further setting them apart from other local businesses.

We made sure to feature it.

We're excited to help Hayes grow, and as always, we're grateful for the trust Hayes has placed in us, and we look forward to long-term marketing success.

Address

1101 Kermit Drive Ste 100
Nashville, TN
37217

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18443802355

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