08/07/2026
Building a brand means creating moments people want to be part of.
Since launch, we've partnered with TennPop to help shape what it means to be the Seltzer of the South. A connected brand experience across identity, packaging, social, partnerships, and culture.
A few highlights:
• Turned the Outrider and Seltzer of the South into a distinctive brand platform and storytelling device
• Designed the full can lineup, packaging system, brand collateral, activation materials, event experiences, and branded merch
• Built an influencer program rooted in authentic Tennessee lifestyles
• Brought the brand to life through Music City Rodeo, the ACM Honors, WNXP's Summer Line Series at Nashville Yards, bar placements, and local partnerships
• Sold into +100% of target accounts in the first 90 days
• Built a social presence that feels unmistakably Southern from every angle
More than a seltzer. It's the Seltzer of the South.