Jamie Levitt WSMV Nashville Tennessee

04/25/2022

Don't miss these tips for implementing streaming and OTT into your marketing mix.

Check out these top tips for implementing streaming and OTT into your marketing mix.

04/18/2022

In many cases, paid advertising and PR can be combined into one terrific campaign! Here are some perks of paid ads vs. PR spots, and how…

Paid advertising has proven to be a highly beneficial marketing tactic for the most successful companies. Annual digital advertising spend is expected to grow to $52 billion by next year. On the other hand, some companies might benefit more from a PR campaign.

03/23/2022

Great news local to Nashville area, Spring Hill!

03/23/2022

Want to learn more about digital ad buys in Nashville? Here are some things to consider when buying digital advertising

Advertisers are always looking for the best way to get their brand message across, but it can be challenging to stand out from the competition. One of the reasons for this is that buying digital advertising is difficult due to the number of consumers immersed in so many media types. However, digital...

03/18/2022

Nashville, if you're still on the fence about OTT advertising, we've got ten promising statistics from 2021

Although traditional TV advertising still has a wide reach, the growing popularity of OTT can't be ignored. Connected TV ad spend will likely reach $16 billion this year, a 25% increase. If you're still on the fence about this platform, we've got ten promising OTT statistics from 2021 that might cha...

03/08/2022

Nashville it can be challenging to cut through the noise to get your message to the right people. However…

It can be challenging to cut through the noise to get your message to the right people. However, integrated marketing campaigns can help you reach your audience where they are and build brand awareness - more so than single-channel advertising. By combining multiple marketing channels into one strat...

02/26/2022

An effective marketing message communicates how your product or service …

To effectively reach your target audience, you need to communicate with them on a personal level. Consumers see thousands of ads every day as they scroll through social media, watch TV, and open their email inboxes. To make your brand stand out from the crowd, you must deliver a powerful message tha...

02/03/2022

For local auto dealerships in Nashville…

Are you looking to set your dealership apart from the rest of the fleet? Consider these benefits to implementing digital automotive marketing strategies...

01/25/2022

Practicing diversified marketing is a must if you're looking to get more consumer engagement in a crowded online environment…

Practicing diversified marketing is a must if you're looking to get more consumer engagement in a crowded online environment. Sure, the typical digital marketing strategies you're used to — like social media and display ads — can be quite valuable for your brand. Still, you expand that potential...

01/12/2022

Discovery Park of America

01/10/2022

To inspire the success of your next campaign, here are the top OTT ad tips and tricks you need to know.

The rise in people turning to over-the-top (OTT) platforms has been substantial in the last decade, particularly in the last two years. After what eMarketer calls a "pandemic-driven viewing bump," their research shows that watching linear TV will drop by 7% (to 199 minutes) while watching digital vi...

09/21/2021

Lots of job opportunities in