Franzine Elaine

Franzine Elaine Brand and web designer for entrepreneurs and industry leaders. Hello! I'm in love with the west coast and all things mountains.

I'm Franzine and I'm a designer and business consultant who loves to help people achieve their goals. When I'm not working, you can find me road tripping with my family.

We’re past thinking of progress in quantity of work hours. As business owners, we are not machines and we can’t measure ...
04/26/2022

We’re past thinking of progress in quantity of work hours. As business owners, we are not machines and we can’t measure solely on output. We also have to be visionaries - what’s going to bring this business forward to the next step… to the ultimate *goal*.
If you’re flustered when you sit down to work, think about the one thing you can do that aligns with your brand’s purpose. That’s how you strive for quality over quantity when we’re all pressured to be “productive”.
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Yesterday's email, we talked all about how to prioritize tasks and listen to the people who will help move the needle fo...
02/03/2021

Yesterday's email, we talked all about how to prioritize tasks and listen to the people who will help move the needle forward.
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Basically, learn from people doing the thing you ultimately want to do.
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The rest you can revisit later. But you don't have to do all the things --learn Showit/Squarespace/Shopify, brand strategy, IG marketing, workshops, etc.
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Think about the business you want to build first before you listen to everyone out there making decent money. Luckily, there's plenty of it to go around and it's better we take intentional paths there.

11/24/2020

One day. What if that was all you needed?

In the beginning, I was spending months on what should've been a simple logo, color palette, and typography. It took forever to finish and I was miserable.

The problems I encountered:
- No contract - everything was by email
- No managed expectations - the client practically drew the logo for me
- No boundaries - I was working nights and weekends to get something done to make up for lost time
- Stressful payment terms - I didn't get paid until the project was finished

Did I call it quits? Luckily, no. One thing I realized early on was that if I was going to be a service-based business owner, things like this would fall on me. This was MY responsibility and I had to fix it.

So, since then, I wrote down the stressful points of a project and other mistakes I made and fixed them for the next project until I got into a groove I was happy with.

Today, I have a smooth workflow that keeps me working ideal hours and my clients are thrilled. At the end of the day, it’s about the client’s experience and how easy you made it for them to work with you.

I put all of my strategies in the Streamlined Brand Design Starter Kit! If you want more info- the link is in my bio 🎉

I didn’t mean to make this as woo as it sounds 😂 I’m talking about the value of your offering! Sometimes we’re promised ...
11/19/2020

I didn’t mean to make this as woo as it sounds 😂 I’m talking about the value of your offering!

Sometimes we’re promised things can happen quickly. But there’s still a lot of value in working hard and “paying your dues” with design experience (or any other skill).

It’s not a bad idea to stop and wonder why clients should pay you these prices. Do you have the strategy, processes, and proof to back that up? And if you do, how can you continuously improve?

It’s that DEDICATION to your craft that’s going to speak to the value of your work. And once you know it and can see it, it will be so much easier to communicate that to others 😘

I know your visual branding is a direct reflection of your work, but if you have clear guidelines, your marketing materi...
11/12/2020

I know your visual branding is a direct reflection of your work, but if you have clear guidelines, your marketing material shouldn’t take too long. This month I’ll be focusing on onboarding to save you time. And the reality? Your proposals should just be the cherry on top because your discovery calls are doing the heavy lifting. What value are you providing? Are you really trying to serve your client? Is your strategy CLEAR? Is your process convincing?

The proposal is a reiteration of what you’ve discussed on your call. But it shouldn’t be educational material.

Watch your time and make sure you’re spending it wisely: connecting and serving!

11/04/2020

How have you been handling your stress lately?

It’s okay.

But it’s also okay not to be okay.

DM me if you need a friend 🧡

Improve your one-liners. Here's the thing--it's more fun to be cute and catchy. But if you're still just speaking FOR yo...
10/30/2020

Improve your one-liners. Here's the thing--it's more fun to be cute and catchy. But if you're still just speaking FOR your customers, then you never really understood them. Active listening is beneficial for more than just your friends - it really boosts your ability to serve the people in your audience.

Happy Monday, creatives! Want to win a curated package of products and services guaranteed to uplevel your business? Wel...
10/26/2020

Happy Monday, creatives! Want to win a curated package of products and services guaranteed to uplevel your business? Well, look no further!
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I teamed up with some favorite creatives to put together this awesome giveaway - because we love you and want you to succeed.
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One winner will receive:
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1 x annual membership to the Brave Creative by
1 x website copy audit from .co
1 x copy of Email Marketing 101 for Designers by me
1 x copy of the How to Find Clients e-book by .seaside
1 x annual stock photo membership from
1 x hour-long Brand Strategy Call with
To enter:
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Follow all the people listed above
Comment below and tag 2 biz besties who could benefit from this
For a bonus entry: Share this post in your stories (and be sure to tag us so I can count it!)
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Giveaway will run from Monday 10/26 through Friday 10/30. One winner will be randomly chosen and announced this weekend.

I had to delete the other one, I had a typo 🤦🏻‍♀️What's causing the scope creep? Fear you'll disappoint the client? Fear...
10/21/2020

I had to delete the other one, I had a typo 🤦🏻‍♀️

What's causing the scope creep? Fear you'll disappoint the client? Fear that you're not good enough and you need to overcompensate by working overtime? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Bleeding into your free time, rest time, creativity, will absolutely affect your ability to produce your best work. 12-hour days don't necessarily mean higher quality.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you want to create the absolute best for your clients, you need to respect your body and rest as well.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What's causing the scope creep? Fear you'll disappoint the client? Fear that you're not good enough and you need to over...
10/21/2020

What's causing the scope creep? Fear you'll disappoint the client? Fear that you're not good enough and you need to overcompensate by working overtime? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Bleeding into your free time, rest time, creativity, will absolutely affect your ability to produce your best work. 12-hour days don't necessarily mean higher quality.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you want to create the absolute best for your clients, you need to respect your body and rest as well.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Half moons throw a window. Textured bowls on a shelf. Wall decor through an arched doorway. What do you see? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀...
10/20/2020

Half moons throw a window. Textured bowls on a shelf. Wall decor through an arched doorway. What do you see? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

If you run a business, what's your official title? Often times as solopreneurs, many tend to just say "designer" or what...
10/15/2020

If you run a business, what's your official title? Often times as solopreneurs, many tend to just say "designer" or whatever role to play. Which is true because that's what you do. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But once you realize you're trying to run something sustainable, that pays you, feeds you, supports you, and drives you forward, it's time for a promotion. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's a mindset that helps you take growth and management seriously. No longer a pencil pusher, but a visionary for progress and success. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So what do you call yourself?

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Nashville, TN
37201-37250

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