Crayons & Marketers

Crayons & Marketers Inclusive Marketing to Amplify Your Mission and Impact.

Crayons & Marketers is a minority woman-owned full-service marketing agency located in Nashville crafting culturally sensitive data-driven marketing strategies to help our clients cultivate audiences and grow sales.

Is your nonprofit telling the right story?Here's the thing: story gets people to notice. Impact gives them a reason to g...
08/18/2026

Is your nonprofit telling the right story?

Here's the thing: story gets people to notice. Impact gives them a reason to give. And you need both.

Supporters need to know what you do and how it moves the needle on something they care about. And that's the work we love to do. We work alongside your team to unpack how your organization is solving the problems that need solving in our communities.

Is that a heavy lift? Yes, because it takes soul work. But you're doing the work, and it matters. So let's tell the story.

So whether you have a small in-house team or no marketing team at all, we've got you.

Give us a call at 615-208-6445 or shoot us an email at [email protected], and we'll get in touch.

Today isn't about marketing. It's about the people behind the mission. It's about YOU!It's National Nonprofit Day, and w...
08/17/2026

Today isn't about marketing. It's about the people behind the mission. It's about YOU!

It's National Nonprofit Day, and we're joining organizations across the country in celebrating the staff, volunteers, board members, and supporters who show up every day to help others.

We're grateful that our work allows us to partner with nonprofits doing some of the most important work in our communities. Helping tell those stories is more than our job, it's a privilege that we don't take lightly.

So today, we're simply saying thank you. Thank you for the work you do, the problems you solve, and the sacrifices you make. The past 18 months have challenged nonprofits in countless ways, yet you continue to show up for your communities every single day. We see you, and we're grateful.

Tag a nonprofit or a changemaker who deserves a shoutout today!

Fundraising can be both exciting and challenging. Building relationships with supporters and seeing them become lifelong...
08/14/2026

Fundraising can be both exciting and challenging. Building relationships with supporters and seeing them become lifelong donors is incredibly rewarding.

But getting someone to give in the moment at a fundraising event often comes down to something simpler than the perfect ask.

The latest blog from Crayons & Marketers breaks down how social proof can move donors during your fundraising events, signature galas, or appreciation luncheons.

From why watching names roll in on a screen creates real momentum, to how visible giving sets the norm for how much others give, to why the person leading the appeal matters just as much as the technology.

Read the full blog on how social proof can grow your donations at https://crayonsandmarketers.com/news/social-proof-fundraising/ 🔗

Good marketing should feel like a partnership, not a transaction. And we want our clients to feel the same way. See what...
08/11/2026

Good marketing should feel like a partnership, not a transaction.

And we want our clients to feel the same way. See what one past client had to say:

"I have worked with Crayons & Marketers on several projects that called for strategic marketing and I can't recommend them enough."

We're so grateful for these kind words and the kind people behind them. We're proud to work with our clients to help them reach their goals.

Curious about what a strategic marketing partnership could look like for your organization?

Let's talk about it. Email us at [email protected] or call 615-208-6445.

Nonprofit email marketing is one of the most valuable tools you have for donor cultivation. But your donors may already ...
08/07/2026

Nonprofit email marketing is one of the most valuable tools you have for donor cultivation. But your donors may already get dozens of nonprofit newsletters a month.

Sending more emails isn't the answer. Sending something worth opening is.

The latest blog from Crayons & Marketers breaks down how to write emails your donors actually open, read, and remember. From showing the real outcome of a gift (not just the impact), to why plain-text often beats polished design, to segmenting so supporters get what actually matters to them.

Read how you can write better emails that your donors will want to open here ➡️ tinyurl.com/22n6npn5

Marketing that tries to speak to everyone often reaches no one. Marketing that "includes" everyone is something entirely...
08/05/2026

Marketing that tries to speak to everyone often reaches no one. Marketing that "includes" everyone is something entirely different.

Inclusive marketing shows up in the images you choose, the words you use, and how accessible your content is. It answers the question, "Who's being unintentionally left out?"

Mission-driven work should never leave people behind. When people see both the communities you serve and a place for themselves in your communications, they're more likely to connect with your organization, support your mission, and give.

Inclusion is one of our core values, and we love helping nonprofits create marketing that reflects the communities they serve and welcomes the people they hope to reach.

If you'd like to explore how to make your organization's communications more inclusive, reach out to us at [email protected] or call 615-208-6445.

Is your nonprofit tracking the right social media marketing metrics?While tracking likes and follower counts feels like ...
08/03/2026

Is your nonprofit tracking the right social media marketing metrics?

While tracking likes and follower counts feels like a quick win, these "vanity metrics" may not translate into more donations, email sign-ups, or volunteers.

While gaining more followers is important, there are more metrics available that provide deeper insights into who your social media audience is and if they're plugged into your mission.

But to the untrained eye, some of those metrics are a little intimidating, right?

Well, we see a lot of social media metrics.

Let us help you track and make sense of your social media metrics and build a stronger strategy. Email us at [email protected] or call 615-208-6445 for help!

Did you know that one in seven people across the world has a form of visible or invisible disability? Yet people with di...
07/31/2026

Did you know that one in seven people across the world has a form of visible or invisible disability? Yet people with disabilities remain heavily underrepresented in advertising and marketing.

According to a recent study published in the Journal of Marketing, ads that feature people with a disability greatly enhance consumer attitudes toward brands and their products.

At Crayons & Marketers, we believe that inclusive marketing means designing with the disabled community in mind, not just for them.

Click the link to read the full study from Bayes Business School and learn more about inclusive marketing: https://lnkd.in/gype5zpD

Volunteers don't just support your mission. They help power it.They greet guests, pack food boxes, tutor students, mento...
07/29/2026

Volunteers don't just support your mission. They help power it.

They greet guests, pack food boxes, tutor students, mentor young people, answer phones, serve on committees, and represent your organization in the community. Many nonprofits simply couldn't fulfill their mission without them.

That's why volunteer engagement matters just as much as recruiting volunteers.

People don't give their time just to fill a shift. They want to know their efforts make a difference. How do you do that? Tell them what happened because they showed up. Share a story from the people they helped. Let them know the event reached its goal or the meals were delivered. Those small moments of feedback help volunteers see the value of their time and give them a reason to come back.

And don't forget to say thank you. That can be anything from a handwritten note expressing gratitude to hosting a volunteer appreciation event. While they are not serving for public recognition, everyone likes to be appreciated and celebrated among their peers.

What's one way your organization engages its volunteers? Share it in the comments.

If it's nothing yet. No judgment! We've got you. If you have a list of ways, please share that. Someone could learn from your ideas.

Did you know that 98% of websites don't fully meet accessibility standards? That means millions of people may encounter ...
07/27/2026

Did you know that 98% of websites don't fully meet accessibility standards? That means millions of people may encounter barriers when trying to learn about your mission, register for an event, make a donation, or request services.

For nonprofits, website accessibility isn't just about compliance. It's ensuring every member of your community has equal access to the information and resources you provide.

That's why we've partnered with accessiBe to help organizations improve website accessibility while maintaining the look, feel, and performance of their websites. Whether you're serving older adults, individuals with disabilities, or the broader community, accessibility is an important part of creating an inclusive digital experience.

Not sure where your website stands? Learn more about website accessibility and how to get started. ➡️ https://bit.ly/3ToiQW3

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1209 Meharry Boulevard
Nashville, TN
37208

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Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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