Metkat Marketing

07/23/2026

https://www.facebook.com/share/r/1BjDcXYbLN/?mibextid=wwXIfr

07/07/2026

Brand misinformation is becoming a bigger challenge for marketers—and AI is accelerating how quickly false narratives can spread.

A few takeaways from recent brand case studies:
• Crisis plans now need to include misinformation response protocols.
• Social listening and AI monitoring can help identify issues before they escalate.
• Brands are increasingly relying on trusted creators, influencers, and advocates to help correct misinformation.
• Perhaps most importantly, trust is built long before a crisis happens. Consistent messaging and credibility make it easier for brands to respond when false claims emerge.

In today's social landscape, reputation management is becoming just as important as campaign management.

06/18/2026

Before you post your celebrating and commemorating tomorrow, I'd recommend reading this article on Medium. Excellent reminder and learning opportunity!

Tips for Brands To Participate in this Cultural-Based Federal Holiday

06/11/2026

This month’s employee spotlight goes to my incredible project manager, Tilly, for her unmatched commitment to making judgy faces every time a project gets delayed.

Whether it’s sharing her very strong vocal opinions on my time management skills or insisting that her tail be viewed at all times during a Zoom meeting, Tilly and her cropped ears keep team morale high and clients smiling.

Thanks for all the hard work you put into keeping this business running smoothly! We don't know what we would do without you!

06/08/2026

At a networking event last month, an employee from The Tennessee Disability Coalition handed me their business card. When I first felt it, I thought something had gotten on it, like food, because I felt an odd texture to it. When I actually looked at it, I realized that they had incorporated braille into their business card!

How cool and very on-brand, right?!

So since then, this card has been on my mind, and I wanted to share some thoughts and reflections, because we're here to learn and grow together:

1. I have never seen a business card with braille on it, and it has NEVER once occurred to me to add braille to a client’s business card. I didn’t even know that was possible, and I have no idea how to design that!

2. I like to consider myself a 'champion of diversity and inclusive design practices', but this was an element of design and accessibility that never crossed my mind. Clearly, there's still more education and learning for me to do.

3. Business cards are an important part of your marketing collateral, and it's really important that when you design/create them, you think about the information prospective clients need to know and how you can best communicate this clearly to them. When 1/4 of individuals identify as having a disability, taking into consideration how you can make your business cards more disability friendly is not only an ethical choice, it's a great business choice.

If you've encountered or created any unique disability-friendly business card designs, I'd love for you to share them in the comments.

This was a great, unexpected learning experience for me, and I hope it is for you too!

06/01/2026

Last Saturday, I experienced something I’ll never forget.

For almost a year, I’ve had the privilege of managing social media and helping shape the marketing strategy for the Joe Beretta Heart Foundation. During that time, I’ve written stories about their volunteers, highlighted their board members, promoted their events, and shared the impact they’re making in the lives of families facing heart failure.

In many ways, I felt like I knew this organization intimately. After all, when you’re creating content for a nonprofit week after week, you learn the names, the stories, the milestones, and the mission. Sometimes, it feels almost like being a stalker (haha).

But then I attended Dinner In The Vines Benefiting Joe Beretta Heart Foundation, and suddenly, everything became real in a completely different way.

For the first time, I met the founder, the staff, the board members, and the volunteers I’ve spent months writing about. I met the people who have dedicated hundreds of hours to this mission because they believe no family should face a heart failure diagnosis alone.

Most importantly, I sat down and shared a meal with families whose lives have been touched by this organization.

No social media post, marketing campaign, or impact report could have prepared me for those conversations.

I saw firsthand that this foundation isn’t just funding programs or hosting events. It’s creating community. It’s providing hope. It’s reminding families that they are not alone during some of the most difficult moments of their lives.

As marketers, we often talk about “impact.” Last weekend, I got to witness it.

If you’re looking for an organization to support, volunteer with, donate to, or simply learn more about, I cannot recommend The Joe Beretta Heart Foundation enough.

And if you missed Dinner in the Vines this year, mark your calendars now. Next year will be their 10th Anniversary celebration, and after experiencing this event for the first time, I can confidently say it’s something special.

Thank you to everyone who welcomed me into your community. It was truly an honor.

Learn more about JBHF: https://www.thejoeberettafoundation.com/

05/29/2026

One of the greatest privileges of my work is partnering with organizations that remind me of the power of human potential!

This month, I am honored to spotlight AbleVoices, a Nashville-based nonprofit dedicated to amplifying the voices of youth and adults with disabilities through the powerful medium of photography.

AbleVoices teaches photography as a means for self-expression, creativity, social connection, community engagement, work-based learning, and supported employment.

If you were to visit their office, you'd be blown away by the quality of their students' work and the number of awards they have won over the years. Their students aren't just 'snapping a photo,' they are creating thought-provoking works of art.

To AbleVoices participants, photography…
- Helps them develop new skills
- Provides a vehicle for self-expression
- Builds relationships with peers and our community
- Empowers individuals with a real sense of pride in their work
- Is a tool for advocacy

I encourage you to learn more about their mission, support their work, and help amplify their impact. Together, we can create communities where everyone has the opportunity to belong and succeed.

Thank you for the important work you do and for allowing me to be a small part of sharing your story.

Learn more about their work: https://www.ablevoices.org/

05/26/2026

and I had a wonderful time last week at the Arts Immersion fundraiser, hosted by and the ! I’ve been lucky enough to benefit from their free legal clinics over the years, so it was meaningful to be a part of this event and give back! Such a fun and unique experience!

05/21/2026

We had a fun crowd (and lots to share) this month at our Middle Tennessee Nonprofit Consultant meet up. If you haven’t ever joined, we meet up at L&L Market the second Tuesday of every month from 8:30am - 9:30am. It’s a long haul from Antioch, but it’s so worthwhile! Hope you’ll join us next time!

05/21/2026

Thank you and for the opportunity to see your beautiful space and meet your incredible staff!