11/06/2024
After seven years of debate, discussion, and bumper-to-bumper traffic, Nashville voters have approved a dedicated sales tax to fund the city’s transit system.
Nashville Mayor Freddie O’Connell’s Choose How You Move campaign ran a decidedly different campaign for his $3 billion transit initiative, focusing on improved bus service, 600 new synchronized traffic lights, 86 miles of new sidewalks, and a sales tax increase that pulled significant revenue from visitors to Music City as well as Nashville residents. But there was another significant difference as well: the timing.
Back in 2016, Calvert Street Managing Director Darden Copeland urged city leaders to schedule the referendum for Nashville’s $5.2 billion transit initiative to coincide with a presidential election, reasoning there would likely be a higher than normal turnout of progressives and as a result, stronger support for transit. Instead, the referendum was scheduled for a low turnout May 2018 city election and was rejected 64% against and 36% for, despite supporters outspending opponents 3-to-1. This time, larger turnout was a plus.
Credit should be given to Mayor O’Connell who took early steps to bring state leaders and former transit opponents into the fold. Also, the non-profit Green Lights for Nashville and the Nashville Moves Action Fund PAC made sure the transit campaign was adequately resourced. Convincing taxpayers to support transit is a heavy lift no matter which city undertakes the debate. A growing Nashville should be congratulated.
Transit proponents see this November's presidential election as their best bet for success. This private analysis points to some reasons why — and so does what happened in Austin.