07/20/2026
Wondering what to post on your Instagram Story as a business owner? Here are the 2 content strategies we use:
1️⃣ Casual, in-the-moment Stories — no planning, no graphics, just real behind-the-scenes moments from your day
2️⃣ Feed-post tie-ins — turn today’s Instagram post into a quick story graphic (pull quote, teaser, or promo) to boost engagement and reach
Story content ideas to try: talking-head videos, behind-the-scenes clips, “day in the life” content, Q&A/question boxes, and promo/deal highlights.
Pro tip: Either approach works as a designed graphic or with Instagram’s built-in text and sticker tools. We rotate between both so Stories stay dynamic instead of repetitive: casual moments build trust and personality, while graphic tie-ins reinforce your main content and keep your feed and Stories connected.
Save this post for when you’re ready to post more on your stories!✅