Hammock Inc.

12/08/2023

Tech companies excel at showcasing product features and benefits. However, many fall short in clearly communicating how they implement or install their solution. How well are you communicating the thing that your customer needs to know?

Tech companies excel at showcasing product features and benefits. However, many fall short in clearly communicating how they implement or install their solution. How well are you communicating the thing that your customer needs to know?

11/03/2023

When it comes to B2B content marketing, your investment isn’t just about creating content for content’s sake—it’s about engaging customers, aligning with other marketing efforts and propelling your brand. We are sharing are 3 realistic expectations for B2B content marketing in this week's .

When it comes to B2B content marketing, every dollar you spend must have a clear purpose. Your investment isn’t just about creating content for content’s sake—it’s about engaging customers, aligning with other marketing efforts and propelling your brand.

10/09/2023

Think about your event content as helping your customers with their pain points, showing examples of what success looks like, and making it easy for them to continue in their journey to a solution, with you by their side. Here are five tips to supercharge your event attendance with content that works.

Here are five tips to supercharge your event attendance with content that works.

09/22/2023

In this week's , we talk about the radioactive word in healthcare marketing. Find out what that word is here:

While retainers in the old days may have implied money that wasn’t accountable, there is an increased need today for balancing the delivery of assets with the guidance and expertise (and outside perspective) that come from working with a content agency, not just buying a certain amount of content.

09/08/2023

The ongoing creation of new content will always be critical but the “evergreen” approach can supplement and round out what you do.

The ongoing creation of new content will always be critical, of course, but the “evergreen” approach can supplement and round out what you do.

08/04/2023

Your SMEs’ wisdom is a resource you can tap to produce compelling content that shines a bright light on your brand. When you share what you know, others can draw useful lessons from it that will increase your long-term value to them and help you nurture lasting relationships.

Your SMEs’ wisdom is a resource you can tap to produce compelling content that shines a bright light on your brand. When you share what you know, others can draw useful lessons from it that will increase your long-term value to them and help you nurture lasting relationships.

07/21/2023

How easy are you making it for your customers to access the information and messages that your organization wants to communicate to them? Find out how outsourcing and partnerships can be valuable allies in providing the best care.

Today’s most successful healthcare marketers realize the importance of engaging with consumers across a range of media and platforms. The methods of reaching your target audience are practically as limitless as your imagination. Outsourcing and partnerships can be valuable allies in providing the ...

06/29/2023

Members of the Hammock team traveled to Washington, D.C., this week to attend the opening night festivities of the Daughters of the American Revolution’s 132nd Continental Congress. For more than a decade, Hammock has published the DAR’s award-winning American Spirit Magazine. Our team was honored to be in attendance on Wednesday night, and we are proud to partner with the DAR!

06/06/2023

Changing marketing operations structures are the new reality. We share 5 principles that can guide your approach and help you succeed.

Changing marketing operations structures are the new reality. We share 5 principles that can guide your approach and help you succeed.

05/26/2023

Is there publicly available data you can organize in a way that creates value to your customers? If you are focused on establishing yourself as a thought leader in your part of the healthcare industry, consider the golden opportunity provided by data-supported insights.

If you are focused on establishing yourself as a thought leader in your part of the healthcare industry, or providing helpful content to your customers, consider the golden opportunity provided by data-supported insights.

05/05/2023

It's estimated that content marketing generates three times the number of leads as traditional marketing channels yet many companies are holding off on investments in marketing. Are you fueling the engine, or running on fumes?

It's estimated that content marketing generates three times the number of leads as traditional marketing channels yet right now, many companies are being very conservative with their spending and holding off on investments in marketing.

04/10/2023

AI and machine learning can be a great tool for the tactical aspects of content marketing. But the strategic and storytelling value of human writers aren’t yet being replaced. We share 4 reasons why.

There are lots of ways AI can optimize content successfully for SEO or higher open rates, and AI and machine learning will be a great tool for the tactical aspects of content marketing. But the strategic value and human storytelling value aren’t yet being replaced.