08/27/2026
Kat here! 👋🏻
98.7 WNNS asked:
“What is an oddly specific rule you enforce in your own house that makes total sense to you, but would sound ridiculous to a guest?”
Well, the rule in my house is simple: If you complain about the piles of clean laundry, either move them—or fold them and put them away. 😂
I don’t know whether that would sound ridiculous to a guest, but it makes perfect sense to me.
For the record, I do not have piles of dirty laundry. I have less than one basket of dirty laundry.
The other four baskets?
Clean.
Very clean.
They have simply been sitting there, waiting to be folded and put away…for a minute. 🫣
Why? Because in my head, folding laundry takes time, I have other things to do and my attention is usually focused somewhere else.
One day, laundry. One day.
But then my public relations brain took over, and I started thinking about a SWOT analysis.
My clean laundry is a strength. I have clean clothes available to wear.
The fact that those clothes are not folded, organized or easily accessible is a weakness within my current household system.
If an outside resource became available—perhaps an affordable laundry service, a better storage solution or someone volunteering to help—that could be an opportunity.
If my washing machine broke, the water was shut off or something outside my control prevented me from washing what eventually becomes dirty, that could become a threat.
Technically, folding and putting away the clothes is not the opportunity. That is the strategy I can implement to address the weakness.
And that is where the laundry started reminding me of business.
You can have a wonderful product, a needed service, extensive knowledge or an extraordinary talent. Those are strengths.
However, those strengths may not produce the results you need if they are sitting in the business equivalent of four laundry baskets.
Perhaps you started a bakery, clothing line, bookstore or consulting company because you are excellent at the work itself. But did your original business plan include:
• A public relations budget?
• The cost of a professionally developed website?
• Social media management?
• Administrative support?
• Market and audience research?
• A crisis communication plan?
• The time required to manage all of it?
Not accounting for those needs is an internal weakness—not an external threat.
The threats may come from depending entirely on social media platforms you do not control. Algorithms change. Reach declines. Accounts are restricted. Platforms experience outages. Policies change.
Social media can help people discover your business, but a properly developed website gives your information, services, products and contact options a central home.
Social media moves quickly.
Your website allows people to stop, learn, explore and act.
That is why research matters.
At KD Public Relations, we use the RPIE process:
Research. Planning. Implementation. Evaluation.
Research helps determine what your business, market and audiences actually need.
Planning helps establish the strategy, budget, people and resources required.
Implementation puts the plan into action.
Evaluation tells us what worked, what did not and what needs to change.
A SWOT analysis can help you begin asking the right questions:
What are your strengths?
What internal weaknesses need attention?
What external opportunities could support your growth?
What external threats could interfere with it?
Sometimes the problem is not that you lack valuable resources.
Sometimes they are clean, ready and waiting—but sitting in four baskets because no system has been created to put them where they belong.
And apparently, sometimes an entire business strategy conversation begins with an oddly specific household laundry rule. 😂
What is one oddly specific rule in your home—and could that rule teach you something about your business?
