The WSI Touch

02/02/2022

Whether working remotely or starting up a business from the comfort of your home, it's important to create a separate workspace for yourself. This helps with maintaining productivity. Check out this guide to get inspiration for putting together your workspace.

Working from home? These 12 home office design ideas and remote work tips can help you set up a functional, comfortable, and productive workspace at home!

01/31/2022

Under the recently enacted Families First Coronavirus Response Act, eligible small and midsize employers can claim two new refundable payroll tax credits, designed to reimburse them, dollar for dollar, for the cost of providing coronavirus-related leave to their employees.

The law requires paid sick leave and expanded family and medical leave for workers affected by the coronavirus and created refundable credits for eligible employers.

01/27/2022

Owning your own small business is a dream of many - and you can be one of the select small business owners who take that dream and make it a success.

You just need to understand what you are in for after you first open the doors.

Your first year in business could be the best or hardest of your life – or both. You can roll with the punches if you're prepared for these factors.

01/25/2022

Are you keeping your personal & business finances separate?

You need to have a business bank account AND a personal bank account. That way, you’re more organized. Your personal finances stay personal and your business finances stay in your business account. No more wasting time shuffling through endless transactions - easy!

01/21/2022

A profitable business is a good start, but even profitable businesses can be stagnant. For the healthiest outcomes, your business must make regular improvements. Here are some ways to do just that.

Improving your small business is an ongoing task that is critical for success. Keeping current on cash flow and maintaining transparency are key.

01/19/2022

Business Tip: Explore diverse marketing avenues

Everyone knows businesses need to market themselves, but all too often business owners resort to the marketing channel that is cheapest or most familiar. Just like your product/service needs to cater to an audience, so should your marketing channels. Try different avenues and combinations to find what resonates best with your target - regardless of the message.

01/17/2022

Social media data is a treasure trove for targeting and remarketing efforts, but it can also provide actionable insights for content creation. Here's how it works ?

Take a look at these five examples of social media scrapes that earned top-tier publisher press, and why they worked.

01/13/2022

Still not embracing ?

Why not! Hashtags allow your content to be more easily discovered, and algorithms will reward you for engaging with a platform. These can be descriptive, funny, broad, or specific. To find relevant hashtags, search social media for terms related to your business and look for hashtags in your results.

01/11/2022

PPC advertising is an art and science unto itself. It has the power to pay dividends - if properly executed and managed.

Your Comprehensive Guide to a Successful PPC Campaign page on the Digital Marketing Institute Blog, all about keeping you ahead in the digital marketing game.

01/07/2022

Many small businesses have gone into debt due to COVID-19. If you're looking for a way to cease collections on your business, you have a few bankruptcy options.

If you have the infrastructure, you may file for Ch. 11, which allows you to restructure, but is costly and complicated. A sole proprietorship may file Ch. 13 to restructure with fewer challenges, but an LLC may not. Finally, you may opt for Ch. 7 in the worst of cases, but your business must cease operations and liquidate its assets.

01/05/2022

Focus groups are a great way to test a product or campaign before it reaches the public, but carrying out the group requires the right knowledge. Read on to learn more.

Plan your data-rich focus group with these questions, template, and agenda that will help you incorporate the findings into your launch strategy.

01/03/2022

As a business, the ability to host events like galas, fundraisers, or parties in your own space provides valuable flexibility. This is especially true of smaller businesses without the budget for renting venues. Whether you're building, buying, or simply re-envisioning the space you already have, try to take advantage of rooftops, courtyards, or lobbies when it comes time to host your next event!