02/27/2026
I think I’ve stayed silent long enough. As someone who actually cared about how my hometown’s business district looks, I’ve pretty much given up on trying to make my hometown beautiful through signage and storefront graphics. Truthfully, I’m heartbroken. I see new signage going up in my town that is absolutely embarrassing. I’m embarrassed for the business and I’m embarrassed for the sign company they hired. These socalled “sign shops” do not even know the basic fundamentals of sign design and should be ashamed of producing such terrible work. They are making potentially beautiful store fronts look not only awful but unprofessional. Storefronts that were once beautiful and destroying them and no one seems to care. My God, use the building as your guide. Colors, architecture, shapes, surroundings, all need to be taken into consideration when designing a storefront. It’s not just slapping a meaningless mess of letters and an extremely useless design of a logo onto a metal panel and hanging it. Window graphics that have no purpose. Awful scrollwork with no knowlege of how to incorporare scrollwork into a design effectively. Just sh*tty clipart used because those “sign” shop’s designers do not have an artistic bone in their body. And for the business approving the shotty design work, what is wrong with you?
Please, please hire a professional. Even if it’s not me, get someone who not only knows what they are doing, but cares about how your business image looks. If you feel you are providing a top notch service or product, don’t you want your image to portray that same high end quality? I guess not.