05/20/2026
This month we’re diving into one of the biggest misconceptions in marketing: Organic Social Media vs. Paid Social Media. One minute you’re told to focus on organic content and community building… the next you’re being told to put ad spend behind everything. And somewhere in the middle, organic and paid social start getting treated like they’re supposed to accomplish the exact same thing.
But they’re not.
In this month’s Trade Secrets article, we’re breaking down the difference between organic and paid social, what role each one actually plays, and why understanding that distinction changes everything when it comes to building a strategy, and brand, that works. When organic content and paid ads are working together intentionally — instead of competing with each other — social media starts making a whole lot more sense.
If you’ve ever felt like your content is working hard but not necessarily working together, this one’s for you.
Read the full article here:
Confused about organic vs paid social? Studio 8E8 breaks down the difference and why dental practices need both for visibility, trust, and patient growth.
