09/17/2026
September is here. Q4 is no longer hypothetical. π
If your fall merch and holiday gifting strategy isn't locked in yet, this is the last comfortable window before production timelines get tight.
Here's what we're seeing from brands that are ahead of it:
β Holiday gift kits in production now
β Fall event swag ordered and ready
β Client appreciation programs planned through December
The brands that show up polished in October started in September.
Where does your Q4 merch stand right now? π