The AMMO Group

11/23/2025

If you love Downtown New Braunfels, and who doesn't, wouldn't you love to be the Downtown Association's Program Coordinator? The DTA is hiring!

Read on:
New Braunfels Downtown Association Program Coordinator – Job Description
Organization: New Braunfels Downtown Association (DTA)
Location: New Braunfels, Texas
Reports to: Board of Directors
Email Cover Letter & Resume to: [email protected]

Position Summary:
The Program Director is a dynamic, community-facing role responsible for supporting the mission of the Downtown Association by leading partner engagement, coordinating signature events, maintaining financial records, and promoting downtown through strategic communication. This position plays a key role in ensuring the vitality and visibility of the New Braunfels downtown district through hands-on coordination, creative outreach, and collaborative planning.

Key Responsibilities:
Partner & Board Engagement
● Communicate with partners via email reminders, newsletters, and updates.
● Maintain updated partner profiles and support partners in using the online calendar and platforms.
● Support the board through regular updates, meeting preparation, volunteer coordination, and special events.
Event Management
Coordinate all aspects of DTA-hosted events, including but not limited to:
● DTA Events – Oversee planning and ex*****on of major events including:
o DTA Biergarten (Saengerfest)
o Wine Stroll
o Fashion Plate/Sidewalk Sale
o Downtown Lighting Ceremony - Concessions
o First Fridays -Recruit partner stops, coordinate logistics (signage, cups, flags, beverages), and track participation.
● Order supplies, manage volunteers, track RSVPs, and coordinate logistics (permits, vendor needs, beverage service).
Community Engagement & Digital Presence
● Coordinate messaging, ads, partner spotlights with the marketing firm

● Collaborate with marketing partners and the board to design and distribute promotional materials (Facebook, Eventbrite, posters, signage).
● Ensure DTA's online presence reflects its brand and community impact.
Administrative & Financial Management
● Maintain internal communications and records ( emails, spreadsheets, etc,).
● Attend board meetings, general partnership meetings, and relevant community events.
● Ensure day-to-day financial tasks are completed in coordination with the treasurer:
o Coordinate with external accounting and tax professionals (sales tax, Franchise Tax, IRS, etc) as needed or required.
o Collaborate with the Treasurer on budgets and audits.

Ideal Candidate Will Have:
● Strong organizational and project management skills.
● Experience in event planning and community engagement.
● Comfort with technology platforms (social media, websites, Mailchimp, Xero, Square, Eventbrite).
● Excellent written and verbal communication skills.
● A flexible, proactive attitude and ability to organize and prioritize multiple responsibilities.

Work Environment:
This is a flexible, part-time role at approximately 40 hours a month. Some evening and weekend work is required to support events and community meetings.

Pay:
This is an hourly position. Salary based on experience.

11/06/2025

If your marketing is a mess, here's why.

It's likely you're chasing too many wins at once. Before you get any marketing going, choose one goal – maybe "book 10 more intro calls" or "get 200 people to sign up for our emails." Write it down. Post it next to your monitor. Text it to yourself every morning.

Then ask three easy questions before you do anything:
1. Does this cool marketing idea speak to people who'll help me reach my goal?
2. Does this fun tactic point them to the action I'm tracking?
3. Can I explain how this helps in one sentence (and it can't be a run-on sentence)?

If the answer is no, stop. Start over. Create one goal and work backward from it to create your marketing campaign. Goal planning is part of a smart marketing strategy.

Lucky for you, AMMO is a marketing strategy agency. We can help.

https://theammogroup.com/

10/24/2025

Not so fast on advertising.

Have you done your research? Have you looked at your own business to see what's great about it and what stinks about it? Have you looked at the market you'll be in to be sure they want what you have to sell? Have you looked at your competitors to see where they are killing you and where their Achilles' heels are?

You HAVE to know all these things before you start advertising. Well, you don't HAVE to unless you want to make money. When you know the answers to your research questions, you'll have the tools you need to create advertising that speaks well of your business, reaches people who want what you're offering, and lays waste to your competitors.

Research makes advertising effective. It's a fair amount of work, but it's a required first step in creating marketing strategy.

Lucky for you, AMMO is a marketing strategy agency. We can help.

https://theammogroup.com/

09/22/2025

Digital marketing impressions are largely useless.

Think of an impression as somebody driving by your business. They might have seen your sign and that cute planter you put in the window. But did they stop and come in? Did they buy something? Nope. They kept driving.

So if you're doing digital marketing and you're being shown how many millions of impressions you got, don't fall for it. Those are just people driving by, and lots of agencies like to wow clients with impression numbers with lots of commas. Look for how many engagements you got – likes, clicks, shares, calls, or whatever your actual goal is. Your goal is called a conversion, and all your marketing should be built to convert.

Getting passersby to convert takes research, differentiation, and a compelling message. In a word, it takes strategy.

Lucky for you, AMMO is a marketing strategy agency. We can help.

https://theammogroup.com/

08/28/2025

You're likely getting what you're paying for.

AI is an amazing tool, for sure. It can come up with words, emojis, and even graphics. However, as a tool, it can only do what it's told. What are you telling it?

Before you hand over your social media to your bot of choice, ask yourself and it some questions. Does it know anything about your business and its differentiators? Does it know what product or service you'd like to sell more of? Does it know who your competitors are and how it should position you against them? Can it create smart, sophisticated creative messaging from the answers to those questions?

Based on the answers to these questions, you'll either be checking your social off the list with AI or destroying competitors with marketing strategy.

Lucky for you, AMMO is a marketing strategy agency. We can help.

https://theammogroup.com/

New Braunfels' only full-service marketing agency since 2001, offering digital and traditional marketing services.

08/14/2025

Despite what Meta told you, this isn’t how it works.

Sure, boosting a post gets it in front of people. But who? And what's your post about? And how's this post going to make you rich?

Every marketing decision should be part of an overall marketing strategy. For the record, boosting a post is not a marketing strategy. It's a tactic.

Marketing strategy starts with defining a goal. And no, getting rich is not a goal. It's a byproduct of reaching your marketing goals. So first determine what spells success for your business.

Then get into tactics. Typically this means getting the right product or service in front of the right people at the right time. Plug your business into that formula. Boosting a post may very well be an excellent tactic, but there are a ton of other options. What's going to be the most efficient?

Lucky for you, AMMO is a marketing strategy agency. We can help.

https://theammogroup.com/

New Braunfels' only full-service marketing agency since 2001, offering digital and traditional marketing services.

06/27/2025

"Meet Cliff. We stole him from a local car dealership to be our marketing guy."

Cliff may very well be an outstanding salesperson. However, if you send him out on the town to sell for your business, unless you're in the car business, both you and Cliff are going to have a hard time. The problem is that marketing is not sales. Sales is a piece of marketing. Sales is what you do after you've done your research, positioning, and branding, and started advertising.

Your salesperson should be armed with market knowledge, differentiation points so they can explain why your offering is better than the competition’s, professional and engaging presentation materials, and an attitude and demeanor that is memorable.

Yeah, all that is part of marketing. It's called strategy, and for Cliff – and you – to succeed, you need it.

Lucky for you, AMMO's a marketing strategy agency. We can help.

https://theammogroup.com/

06/18/2025

No. No it isn't.

Marketing is finding a need the public has and filling it. That involves starting with research to figure out where there's a hole in the market, developing something that fills that hole, positioning that product or service as better than anything else out there, building a brand for it, trying a few advertising methods to see what works best, and then offering a superior customer experience.

Advertising is just a piece of marketing and, in reality, is something you'd do toward the end of a proper marketing strategy.

Sure, running some ads will get you noticed, but by whom and for what reason? A marketing strategy ensures you're offering a needed product or service to the right people and telling them what they need to hear to want to give you money.

Lucky for you, AMMO's a marketing strategy agency. We can help.

www.theammogroup.com

10/30/2024

Newman is taking over our feed for National Cat Day! 🐱💼 This purr-fect team member knows exactly how to keep us on track… or at least entertained!

07/31/2024

If this turtle can make it to the AMMOffices, so can you! Drop by, and see how far we can take you and your business.🐢🚀

12/01/2023