11/22/2022
Amazon Fashion is leveraging Snapchat’s augmented reality Shopping Lenses, enabling users of the app to virtually try on thousands of eyewear brands and styles available in the Amazon Fashion store based on details shared with Marketing Dive. Snapchatters can also buy and share their glasses on the platform. Brands on Amazon can leverage their Amazon AR assets to show Snapchat users in style. As a marketer, follow big market trends and leverage social media to attractive more customers.