08/07/2026
Coterie partnered with Envision Horizons to rebuild their Amazon approach around the parents most likely to convert and stay – targeting specific need-states like newborn care, sensitive skin, and overnight protection.
The result? 53% new-to-brand growth, a 54% ROAS improvement, and customers who kept coming back.
Read the full article here:
https://advertising.amazon.com/library/case-studies/envision-horizons-coterie-audience-growth