Sensitive Design Agency, New City, NY (2026)

11/22/2023

Over the past couple of years, IT specialists and designers have become even more attractive in the eyes of others. Both in the Tinder and in life: an interesting, mobile profession that allows you to earn money from anywhere in the world in different currencies.

To be successful and regularly show the world your talents, you need a community. In order to create and monetize such a community, new acquaintances in relacation and competent design are needed. When competent enthusiasts and competent designers meet, it turns out to Make It Global. These are networking forums held in Kazakhstan and Georgia. The guys feel very subtly where the wind blows and successfully explore new territories, I discuss ROI, KPI and other business matters on them.

If the event was not on the Internet, it was not at all. Therefore, the forum needs a website with speakers and a "Pay" button, which does not lag even at night when paying with a foreign card. How we handled it — see in the cards.

11/10/2023

We love to watch how technology develops and simplifies our lives. If in childhood we were scared by the dentist's drill, now we are only scared of bills and then mostly in the wrong clinics. Unpleasant memories and toothache remain in the past, dentists look and are equipped like spaceships, and doctors are like pilots controlling these gadgets.

But technology is not everything. Together with engineers, the situation is being changed by people who sincerely love their work. For example, the founders of the 2F Clinic are the Fedorovs. Developing, many dentists are moving away from the idea of "one family clinic", but sometimes the scale of the family is larger and more important than the usual brand of the clinic. The family is here in everything — in the logo, in the interior of the clinic. And also in a simple and convenient website where it is as easy to make an appointment with a doctor as it is to brush your teeth.

While working on the 2F Clinic website, we wanted to convey the mood that prevails in the clinic: joyful and carefree, but we did not forget to emphasize the amenities: a comfortable lobby and cafe, a children's room, convenient parking in front of the entrance, cozy interior design and modern equipment. And the most important thing is the real reviews of visitors and the faces and names of those who will treat you.

Yes, it sounds like nothing special — the clinic's website, of which there are many. But when everyone did their job with love, both doctors and developers, the result was one of the most successful clinic sites that we have seen. Love cannot be measured, but conversion figures confirm this.

10/23/2023

From traveling, people bring with them different things: from extra pounds, to souvenir plates with images of places. But the one who brought himself an overseas chair for the first time was right. You sit down in an Italian leather seat and now you are no longer shaking hands with ministers at the workplace, but again there — in Sicily.
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Things that are difficult to choose and buy from a picture on the Internet can be counted on the fingers. Among them are sofas and furniture in general. You can argue with that, but why? While the Internet has not learned to convey to us the feeling of contact with the subject, showrooms come to the rescue. For those who are tired of hearing "Out of stock, but will we bring it to order in a few months?" over the past two years, the ItalDivani store is open. If you read it with the right accent, you will get a straight Italian accent. They are good not only for the choice of furniture, but also for its availability. Did you like the sofa? We'll ship it tomorrow.
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By the way, about the sensations of contact. While developing this website, we still took a swing and tried to convey the feelings of this furniture and interior items. But to be honest, those who have already sat on an Italian sofa once will go to the salon without hesitation. But those who have not been lucky enough yet can be captured by looking at the site.

10/02/2023

It happens like this: you dream of moving to Sochi for many years, and then you go there in the season and how much easier it is. We continue to sort out the places on the "S". Sakhalin!

Sakhalin has become an infrastructure oasis, and compares favorably with the number of people per square meter from the same Sochi. And there are comfort-class residential complexes here, too, largely thanks to the Ligo development company.

"Ligo" destroys stereotypes about Sakhalin as a cold and gray region through the construction of its beautiful houses that stand out on the terrain. Everything is here as we are used to — closed territory, green lawns, Parking, schools, kindergartens, concierge. If you do not look at the geolocation, then you will not immediately realize that you are not in the elite quarter of the middle lane.

This could be the end of it, but a developer under construction on Sakhalin is not so easy. In their own branding, they went with a high-quality track and together with us developed an identity, and did not stick anything as a logo. Their corporate identity is like an island with a green lawn in the middle of an apartment building, postreonny in an area with a moderate monsoon climate. Surprisingly pleasant and unexpected. When you look at it, you already begin to sign a contract for the purchase of an apartment on Sakhalin.

The project was implemented jointly with the Brandcore agency.

09/25/2023

Freshly squeezed juice from Sicilian oranges, a Vespa instead of a black Mercedes and a slightly relaxed, like a linen shirt unbuttoned by a couple of buttons on top, atmosphere. This is not the frame of another series about Italian family passions, but the image of a remarkable company in Krasnodar. But when it comes to business, the shirt turns white, laptops and a systematic approach appear on the tables instead of glasses.
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Initially, there were several companies. As a result, ATEK and Kubanproject became the Porchelli Group. Porchelli is the surname of the spouses who own the company. As you name the boat, so it will float. As a result, a beautiful wooden boat set sail and grew into a luxurious multi-deck yacht. Everyone who is on the yacht - architects, urban planners, technologists, engineers and designers, began to work on the formation of a modern urban environment.
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La famiglia è la patria del cuore. No project is made without a soul. Starting with the construction of many large sports facilities, the Porchelli aim to create an office for their design institute, a children's art school and an Italian-style trattoria. Interest in sports resulted in the creation of their own football team, dressed in a stylish uniform, successfully performing in city tournaments. Even here the soul can be traced, because football for them is not a competition, but passion, communication, helping each other. Play football, and then cook pizza together. Meraviglioso!
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Everything that the Porchelli Group touches is hot, soulful and so beautiful. We also made the website the same, not only a portfolio, a list of achievements and sometimes grotesque texts, but smiles transmitted from the other side of the screen.

09/11/2023

— Alice, find me 30 people for a warehouse in Texas, deadline yesterday, payment by shifts
— I'm connecting you to the Laborplace

While some continue to use all the amenities of modern services to turn on music or order pizza, others are already giving them part of the work. The most multitasking and difficult part. For example, such as temporary hiring of qualified personnel. And still others (we) create these services 🌚

Did you know that the parcel that the courier brings home to you is the tip of the iceberg of an industry in which a huge number of employees work? This sphere is hidden from everyday view. And people are working everywhere, (skynet, f**k off), which you need to a) find b) talk to c) hire. And if earlier hiring staff for a logistics center or a modest warehouse resembled one of Dante's circles, today hiring the right employee is as easy as buying a T-shirt online.

We have developed Laborplace, an easy—to-manage but functional digital application. Some companies offer jobs, others — employees. Even when employees are needed urgently or for a short time. Create an application and accept responses from companies offering labor. Everything is transparent inside the service — each participant in the process has access to all statistics and documents. A modern and technological startup as we like.

09/01/2023

If your pupils dilate, and your heart starts working like a V12 engine, as soon as your eye catches on a sports car or a confident jeep, then you will appreciate the "Cardone" application with our design. It is designed to jump from car to car easily. The application itself shows the ads of those who want to change the car. With it, it is easy to create a card with an announcement of a sale, exchange or purchase. . Set the necessary parameters, upload a photo and the ad is ready.

We came up with and implemented a couple of cool features, such as Connect+. It allows you to promote your own services in the field of car maintenance, create promotional mailings inside the application. Ads with services will be displayed for those who have recently been interested in such works. Yes, we reinvented the target and context, so what?

We have made a soft and pleasant interface, different from what we are used to seeing in applications in this category. We added gamification elements — they fit (like your new car in a turn) into the theme of car sales and create a feeling of lightness and ease. Let's drive on! Vroom-vroom, see for yourself: the app is already available in the App Store and Google Play.

08/29/2023

If you were invited to an unplanned Birthday on a budget, do not rush to run to a micro-credit organization to get money here and now. After all, here and now you can not sit idly by, but open ruqi.ru and earn! Finding a temporary or permanent job near home has become even easier.

Ruqi, like the Creation of Adam, connects companies with the performers of the work. Do not think that this is a b2b tinder, everything is here with certificates and everything is legal. In a simple personal account, employers add their objects and create applications for work. Performers create their own profiles and respond to suitable options. It's easier than finding tights on ozone.

Are you not self-employed yet? Then we are coming to you! The service takes care of paperwork and taxes, which allows all participants in the process to concentrate on what they are really good at, without filling out a pile of papers. On this project, we, among other things, lost our pain. When a great customer and a conscientious performer just want to exchange money for work. When all the stages are chewed and understood, a forest of hands is formed on one side and on the other.

08/22/2023

Anyone who has been to Vladivostok knows for sure that the best views of the area are from the shores of the Golden Horn Bay. From the windows of the Portland residential complex, you can see stunning scenic expanses, the sea and the Golden Bridge.

Portland is a decoration of Vladivostok's urban landscape, a quarter with a view of the future. In this case, we solved the problem of how to convey the image of a new center of attraction in the city.

With the identity of the residential complex, familiarity with it begins and expectations are created.

The lighthouse has become a symbol that successfully combines the philosophy of the project. This image is the basis for the design of brand communications. The logo of the Portland residential complex through a triangle of warm color is like the light of a lighthouse helping to get home. He comes to life in all visual communications, goes beyond identity.

The project was implemented jointly with the Brand core agency.

08/18/2023

Sir, defend yourself! Choose your fighter — ultrathin and thick, with strawberry flavor, with pimples, grooved, and can also glow in the dark (well, you never know what), and do not forget to prepare the sword itself.
That's the problem: in the world of d***x and contexts, when condom brands openly humiliate their consumers from the pages of social networks (and they don't mind), create a first style for condoms and not be the same with the letter G. Therefore, no hackneyed associations, only design genius.

When we were briefed, we realized that this brand would be visually catchy, delivering a call to action (preferably not directly at the point of sale) and bright in order to differ from competitors on the shelf. You literally walk up to the rack, and the like me package itself falls into the basket in a raffaelle and shampoo.

By the way, meet Like me. With a logo button, press it and you will get the result. Premature or not — depends on you. The line of condoms is very diverse, suitable for both adultery and family use. In order not to feel sad from the last phrase, the brand also has lubricants with great application potential.

Why like me is worth believing is because there is a large company behind the brand-a supplier of medical equipment, so there are no questions about quality and safety. So like it to your health.

08/15/2023

The world is full of surprises, and the winner is the one who does not get lost, but finds opportunities for growth. Our case illustrates how a company benefits from a difficult situation when other companies leave the market.

Competition is always high in the field of medical product suppliers, and there is no place for mediocrity. Only the perfect combination of professionalism, service, flexibility, punctuality and reliable products can ensure success.

The Advanta company strives not just to destroy the usual communication patterns, but to look for new approaches, because traditional methods are no longer enough. Here, the processes are quickly and clearly established, and optimization is systematically improved. Being a supplier of medical products is a responsible mission, where there is no room for mistakes, and impeccable fulfillment of tasks is required.

The company's logo reflects its image as a reliable partner for consumers. A common point of contact is highlighted in red, which demonstrates joint goals. "Let's grow together and create new solutions at the intersection of technology and life in a mutual dialogue."

The dot in the center of the logo symbolizes the support on which the entire system of the company and its products are built. It can also serve as a metaphor for the heart of the brand or the direction in which the company is moving — in a straight line, steadily and sincerely, adhering to its mission and goals.

08/11/2023

While the weather whispers "get in the water and don't get out until the end of September," everyone has a crazy thought when looking at a public fountain. To prevent some from bathing in the wrong places, others are building pools.

No matter what the pool is — private or public, sports or warm paddling pool, everyone likes it. And in order for it to be safe and functional, professionals should build it. Such as the company Tas Engineering. For a whole decade they have been installing swimming pools and entire water complexes. Given the rapid changes in the industry, such a period is an indicator of buoyancy.

We have made an identity for these heroes. An unusual combination of colors for the sphere and the image of the brand without droplets and waves, and the customer already understands that the pool will be built for him not by guys with Kamaz bricks and shovels, but by engineers with technological devices.

Sensitive Design Agency

11/22/2023

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