50 Marketing

50 Marketing Comprehensive marketing services for manufacturers & B2B companies | Eliminate wasted time & effort.

50 Marketing delivers results for manufacturing and B2B services companies. Our prioritized digital transformation process allows you to stay focused on the crucial work you do. A global team of 85+ strategists, client success managers, project managers, and niche subject matter experts are ready to help you evolve and thrive in a world of overwhelming marketing possibilities. With firsthand exper

ience in the manufacturing sector, the founders of 50 Marketing understand what it takes to run a B2B business, and have spent decades learning how to maintain the impact of a company while increasing its revenue and scale.

05/21/2026

“Our story is too boring.”

What if it's not boring, just undocumented?

Peter Murphy Lewis joins the show to share how long-form documentary storytelling can bring attention to the real stories inside important industries — the work, people, legacy, decisions, and challenges that standard marketing often fails to capture.

For companies that are complex, misunderstood, or highly technical, documentary-style content offers something different and unexpected: a way to build trust, create meaning, and communicate value in a format people connect with.

Short-form content may capture attention, but long-form storytelling gives that attention somewhere meaningful to go.

Listen to the full conversation with Peter now: https://youtu.be/ecNZs5Rg9V0?si=q4UBL3Ftg_etxWQw


05/04/2026

“We wanted to get ahead of their questions.”

Episode 85 of the Missing Half podcast features an interview with Brian Morrell, COO of Stern Engineered Woven Substrates, focused on Brian's work to improve customer experience and communication in an age of pizza-ordering apps and AI innovation.

Here's what stood out:
• Engineers and technical buyers expect direct access to knowledgeable resources
• Speed and responsiveness are increasingly important in supplier selection
• Customer expectations are influenced by consumer experiences, even in industrial markets
• Practical, well-defined tools can improve communication without requiring large system overhauls

The goal is not to add more technology, but to remove unnecessary layers and make it easier for customers to get accurate information and move forward with confidence.

🎧 Listen to the full episode: https://youtu.be/Lc_-znVD1Nc?si=I4UrGoXW5NiRvaJ_

Also available on Spotify and Apple Podcasts!

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At 50 Marketing, we help manufacturers simplify their marketing, improve visibility, and build systems that support measurable growth.

05/01/2026

Private equity is shifting toward building stronger businesses, but branding is often left behind.

Watch episode 84 to hear Marc Rust explain how clear messaging, internal alignment, and audience focus drive growth, improve retention, and increase valuation: https://youtu.be/9VSDi8IvGR0

04/30/2026

What happens to your best employee’s knowledge when they retire? For most companies, it disappears.

AI is changing that.

In a recent episode of the Missing Half podcast, AI implementation expert Sebastian Chedal explains how companies are:
▪ Turning years of experience into structured knowledge
▪ Using AI to analyze emails, conversations, and workflows
▪ Creating systems that new employees can learn from instantly

Instead of losing expertise, companies are building a “knowledge layer” that lasts.

Watch the full episode to see how it works: https://youtu.be/f0HY5UDJC9c

02/05/2026

Business owners: You can't assume an exit is a single moment. In reality, it’s a lengthy process that most companies aren’t prepared for.

On the latest episode of The Missing Half Podcast, Bill sits down with Tim Martinez, President and Founder of The Inside Man, to unpack what drives business value long before a sale is on the table.

Tim works with founder-led and family-owned businesses in the lower middle market, helping owners navigate growth plateaus, leadership risk, and exit planning with intention.

In this episode, we cover:
• Why founder fatigue, not lack of opportunity, often stalls growth
• The three exits every owner must plan for before a transaction
• Why growth and marketing matter more than cost cutting at valuation time
• How customer concentration and owner dependency quietly reduce deal value
• What buyers look for when assessing risk and future upside

If you’re an owner or executive thinking about growth, succession, or an eventual exit—even years out—this conversation will help you see your business through a buyer’s lens.

Listen to Episode 81 now: https://youtu.be/fDOFgmE_kxY?si=SwofZDFkRVvcJLME

01/29/2026

Growth doesn’t come from bigger budgets. It comes from better systems.
In the latest episode of The Missing Half Podcast, we break down a common issue in PE-backed and B2B companies: confusing spend with strategy.

This episode explains:
• Why expansion isn’t the same as scale
• How misaligned incentives quietly erode performance
• What a real go-to-market strategy actually includes

We also close with action steps leaders can use right away to move from budget-driven growth to a repeatable, system-driven GTM approach.

If you’re investing more but seeing less leverage, this episode is worth your time.

🎧 Episode 80 — Listen now: https://youtu.be/mKuKbSstlzU?si=04JdpWbO2i3wtByu

12/18/2025

If marketing isn’t designed with an exit in mind, it’s probably creating more risk than value.

In this episode of The Missing Half Podcast, Bill walks through our 50 Capital Growth Model, a marketing framework built for owners, executives, and investors focused on growth, acquisition, or exit.

He covers:
• Aligning marketing to the deal thesis
• Protecting revenue before chasing growth
• Unlocking EBITDA inside existing accounts
• Turning referrals into a system
• Scaling with discipline, not noise

If you’re thinking about valuation, buyer confidence, or the next phase of ownership, this episode reframes what marketing should actually do.

Listen now wherever you get your podcasts.

12/11/2025

Our newest episode of The Missing Half Podcast features an insightful conversation with Chris Riemer, President of Process Combustion Corporation. Chris shares how PCC is continuing to grow through strategic diversification, global expansion, and a stronger focus on marketing to support long-term success.

With a background in engineering and military leadership, Chris brings a practical and thoughtful approach to solving the real challenges manufacturers face today—from long sales cycles to building authority in new markets.

This episode is helpful for:
• Manufacturing owners and executives
• B2B leaders navigating transformation
• Engineering-driven organizations modernizing sales and marketing
• Companies exploring emerging markets or global opportunities

🎧 Listen to Episode 78 to hear how PCC is positioning for the future.

12/04/2025

Marketing plays a bigger role in private equity than ever before.

In this episode of the Missing Half podcast, Bill sits down with growth operator and advisor Brian Gustason to talk about how PE firms can strengthen value creation by building better go-to-market systems.

Brian breaks down why marketing is a de-risking function—from improving how companies aim at the right buyers, to generating stronger leads, to making the sales process more efficient and predictable. When done well, it leads to higher conversions, stronger revenue, and ultimately higher exit multiples.

They also explore:
• The shift away from founder-led sales
• Why capital efficiency requires better GTM thinking
• How integrated marketing, sales, and customer success accelerate growth
• The importance of clean data and clear buyer insights
• What commercial diligence often overlooks

If you're in B2B, manufacturing, or PE, this episode is full of takeaways for building a scalable revenue engine.

Watch Episode 77 here → https://f.mtr.cool/fvxaoigkth

11/26/2025

Think long-term.

When Megan Glover set out with 120Water, she didn’t inherit a strong brand — she built one from the ground up. She focused on quality content, clear communication, and consistent presence to turn an overlooked water-industry niche into a trusted, scalable business.

At 50 Marketing, we're often telling manufacturers and B2B companies that brand isn't fluff. It’s the foundation of growth, especially in long sales cycles or complex industries. When you commit early, you create a moat that gives you leverage through fundraising, acquisitions, or scaling.

‣ Brand = people + content + how you show up.
‣ Early brand investment pays off over time — sometimes when you least expect it.

Are you building a brand, or just waiting until later?

Address

1820 Mulligan Hill Rd
New Florence, PA
15944

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17246764965

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