Trust & Proof

Trust & Proof Trust builds demand. Proof converts it. We do big work for companies of all sizes – from local and regional businesses to Fortune 500 companies.

Trust & Proof (formerly MPW Marketing) helps organizations grow by aligning strategy, messaging, and media around authentic customer experience and credible proof. MPW Marketing is a full-service marketing firm, specializing in HVAC Marketing, with a team of 17 employees in dedicated media, account management, creative and web departments. We’re proud to say that through our growth and expansion o

ver the last 8 years, one thing has remained constant – our focus. Our clients are our priority, and at MPW, everyone we work with is important. We work with you, every step of the way. We sit down with you and learn about your company, your products and services, your philosophy and your unique needs. We care about where you came from, where you are now and where you’re poised to go in the future. We take a holistic approach to your brand, because we don’t just want to be your advertising agency – we want to be your partner in success. We keep our work fresh, and our passion for marketing and design drives us to continually grow and evolve. Our scrappiness and hands-on ethos endear us to clients and translate into success. We’re tech-savvy, forward thinking, and that has made us the fastest growing agency in the region. Our team members are talented and energetic, and work together to deliver high-quality work and a solid return on investment for our clients. We create partnerships that last because we care about the people we work for. We are where we’re at today because of our dedicated employees and our amazing clients. We’d love to bring you along for the ride as well – call our offices at 315.853.1080 or simply jot us a message.

This month, we're celebrating three team members whose contributions have helped shape Trust & Proof into what it is tod...
06/03/2026

This month, we're celebrating three team members whose contributions have helped shape Trust & Proof into what it is today:
Geoff, Partner & Creative Director, marks 14 years of leadership, storytelling, and creative excellence.
Mario, Videographer & Video Editor, celebrates 6 years of bringing authentic stories to life through video.
Aley, Account Manager, reaches her 1-year anniversary, helping clients and projects stay organized, focused, and moving forward.

Thank you, Geoff, Mario, and Aley, for your hard work, dedication, and the unique talents you bring to our team every day. Happy Work Anniversary Month!

Trust isn't built through one campaign; it's built in the small moments, the everyday interactions, and the things brand...
05/25/2026

Trust isn't built through one campaign; it's built in the small moments, the everyday interactions, and the things brands consistently do right.
We pulled together 18 practical ways businesses can build stronger trust with their audience, customers, and community. If you want people to believe what you say, your brand has to prove it.
Read the blog: https://trustandproof.com/18-ways/

We're excited to share that Trust & Proof just earned a Silver Award at the 43rd Annual Healthcare Advertising Awards fo...
05/22/2026

We're excited to share that Trust & Proof just earned a Silver Award at the 43rd Annual Healthcare Advertising Awards for our work on Community Memorial's orthopedic TV campaign!
It’s an honor, especially within a category that draws strong work from across the country. More importantly, it reflects something we believe deeply: marketing works best when it shows people why they can trust you.
Big thanks to Community Memorial for trusting us to help tell their story.

Happy Birthday to Finance Specialist Evan!🎉Whether he’s tracking marketing spend, managing financial reporting, or helpi...
05/15/2026

Happy Birthday to Finance Specialist Evan!🎉

Whether he’s tracking marketing spend, managing financial reporting, or helping keep operations organized and on track, he brings an unparalleled level of detail-orientation and accountability to everything he does. Evan has always been someone who shows up, puts in the work, and leads by example.

Outside the office, you’ll usually find him running, golfing, working out, or reading. Evan, we hope you have a great birthday and an even better year ahead!

Happy Trust & Proof anniversary to Design Director Sarah, who's celebrating 12 years, and Paid Media Specialist Sam, who...
05/04/2026

Happy Trust & Proof anniversary to Design Director Sarah, who's celebrating 12 years, and Paid Media Specialist Sam, who's celebrating 1 year.
Sarah has set the standard for great design and creativity. Her work is thoughtful, intentional, and rooted in what moves people. She’s helped define the creative standard here, and it shows in everything she puts out. She's also taken on more leadership responsibilities in recent years.

Sam hit the ground running this past year, bringing a sharp, data-first mindset to paid media and turning strategy into real, measurable growth for our clients. Certified, curious, and always optimizing, he’s exactly who you want in your corner when performance matters. We can't believe it's been a year already!

Congrats to you both.

Happy Birthday to our Senior Media Buyer, Mike!Mike brings over a decade of media experience to Trust & Proof, but what ...
04/03/2026

Happy Birthday to our Senior Media Buyer, Mike!

Mike brings over a decade of media experience to Trust & Proof, but what really sets him apart is how he thinks. Every plan, every buy, every optimization is rooted in data, intention, and a focus on what actually works. He’s the one making sure our clients aren’t just spending money, they’re seeing real results.

Outside of Trust & Proof, Mike loves being a dad to Emma, who keeps him on his toes and reminds him what matters most. We hope you have an amazing day, Mike!

Happy Birthday to Account Manager Aley!Aley brings a rare mix of thoughtfulness, organization, and big-picture thinking ...
03/29/2026

Happy Birthday to Account Manager Aley!
Aley brings a rare mix of thoughtfulness, organization, and big-picture thinking to everything she touches. Whether she’s keeping projects on track or helping clients navigate their next move, she does it with intention and a deep understanding of what truly connects with people.
Outside of work, you’ll find her baking something delicious, enjoying time on the water, or getting lost in a book. We hope you have a perfect day, Aley!

Happy Anniversary Month to Director of Digital Optimization Corey, who's been with us for 9 years, and Bookkeeping and F...
03/26/2026

Happy Anniversary Month to Director of Digital Optimization Corey, who's been with us for 9 years, and Bookkeeping and Finance Specialist Evan, who's been with us for 7 years.

Corey plays a huge role in making sure everything we build actually performs. From CRO to analytics to user experience, he’s constantly connecting the dots between traffic and real results. When he’s not deep in data, you’ll probably find him reading sci-fi or speculative fiction, experimenting in the kitchen, or spending time outdoors.

Evan’s been leveling up since day one. Starting as an intern and growing into a key part of our finance team, he keeps everything running smoothly behind the scenes. His attention to detail and steady approach help keep our numbers tight and our reporting dialed in. Outside of work, he’s just as disciplined, whether he’s running, golfing, working out, or reading.

Congratulations to you both!

Happy Birthday to Brand Strategist and Web Project Lead Vera!🎂If you’ve ever worked with Vera, you know she is someone w...
03/25/2026

Happy Birthday to Brand Strategist and Web Project Lead Vera!🎂
If you’ve ever worked with Vera, you know she is someone who leads with heart. Whether she’s spending time with her family or investing in her community, she shows up fully, creating space for connection, growth, and transformation wherever she goes.
Wishing you a birthday that’s as thoughtful, meaningful, and impactful as you are, Vera!

Happy Birthday to Online Design Director Shane! He has the most creative mind of anyone we know, with a work ethic that ...
03/23/2026

Happy Birthday to Online Design Director Shane! He has the most creative mind of anyone we know, with a work ethic that matches the intensity of his creativity. Shane works hard to bring his artistic visions to life, both at work and through his hobbies in his free time. We hope your day is full of all of the things you love most, Shane! 🎂

Address

600 French Road, South Building, Suite 110
New Hartford, NY
13413

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+13158531080

Alerts

Be the first to know and let us send you an email when Trust & Proof posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Trust & Proof:

Share