09/05/2026
Every brand wants the encore. Few will play the opening set.
Everybody wants the big moment, the sold-out room, the crowd chanting for one more. Almost nobody wants the empty bar at 7pm, playing to three people who aren't even paying attention, doing the work anyway because that's how you get good enough to earn the encore later.
We've played plenty of opening sets. That's most of the job, actually. The encore is just what people see from the outside.
Every brand wants the encore. Few will play the opening set.
If you're in the opening set right now, that's not failure. That's just the part before the part everyone remembers.
Are you playing your opening set right now, or are you already at the encore? Tell us where you're at.
~Rhythm Thoughts