12/29/2022
Want to make your blue-collar business look like a franchise?
Follow these easy steps:
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1) Branding is often overlooked by blue-collar businesses because it can be difficult to measure the return on investment. However, branding is important for building recognition and trust with customers.
2) The human brain prefers consistency, which is why major companies have consistent color schemes, fonts, and styles. To brand properly, create a clean, professional logo and use the same colors, fonts, and filters on all your marketing materials, including your website, social media, and estimates.
3) If you have a company truck, consider getting it lettered or wrapped with your logo. If you use your personal vehicle for work, you can use magnets or removable window film with your logo. You should also invest in logoed shirts and hats (if you wear hats).
4) Make sure your logo is used as your profile picture on all social media platforms and online directories, such as Google, Facebook, Instagram, and Yelp. This will help you appear professional and consistent.
5) Keep all your information across all your social media platforms consistent, including your contact information, hours of operation, and services offered. This helps customers understand what you do and how to reach you.
Hope this helps!
