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Saltwater Marketing helps charter fishing captains grow their business by making sure you never miss another trip, taking care of all your booking needs and helping you find new customers through digital marketing.

08/24/2026

Most businesses I talk to are taking a knife to a gunfight when it comes to marketing.

Especially if you’re in a niche like tours or charters where there are marketplace sites (OTAs & booking sites) crowding the digital space.

I get it… nobody woke up this morning and said “hey I’d love to increase my marketing expenses”.

But if that’s part of your decision making process, its because you don’t have a good idea of what ROI your marketing is producing.

And if that’s the case, marketing will always be an expense versus a revenue generator.

Do you think (A) that these larger third party sites just have more money to lose than you do?

Or (B) do they have their marketing system more tuned in so that they know how much they make for every marketing dollar they spend?

Here’s a hint - it’s usually B.

And if you felt confident that spending $1 on marketing led to X in revenue, you’d probably stop bringing a knife to a gunfight.

08/20/2026

I have a confession to make. I hate booking sites when it comes to choosing experiences.

Hotel bookings, trip bookings, fishing trip bookings... you can have them.

If I’m looking for dog p**p bags or an Apple Watch, give me Amazon. I’ll gladly pick the one with the most reviews and lowest price. And probably the fastest shipping.

But if I’m booking a trip, I need more than just reviews and prices to make a decision.

I need to know if I’m going to be taken care of. If I’m going to enjoy doing business with a certain provider.

I need to check the vibe.

I need to see if it feels just right.

And I need some flexibility.

You get those by doing your homework and ultimately booking direct.

You get those by developing a relationship with the business you book with.

They get to know you, and the relationship is part of the enjoyment.

To me, that’s what makes great experiences.

And ultimately why building your business exclusively via OTAs & booking sites means you won’t attract the type of clients you want as a high-end charter, tour or experience-based business.

08/18/2026

I’ll be the first to say that I love AI. But its also causing all sorts of new problems.

Overwhelm being the biggest.

And by overwhelm, what I mean is trying to adopt to thinking at light speed while digesting more information than we can normally absorb in a reasonable amount of time.

For instance…
I’ve noticed clients sending these VERY long emails written with the help of AI, full of questions about details they’d never know to ask about.

The unfortunate part is that they don’t necessarily understand all the details they’re asking about, and half of them aren’t relevant to solving the problem at hand.

The details in the email become a sticking point, and they completely miss the bigger picture.

The thing is, just because AI puts something on your radar does NOT mean it’s important.

And just because AI gives you a 20 page list of things you could be doing, doesn’t mean you should.

Again, I’m all in with AI usage in my business, but I think we have to be careful to continue to keep strategy and comprehension at the top of the list for how we use these tools, otherwise they will bury us in minutiae that doesn’t really matter.

08/17/2026

I’ve noticed an interesting oddity in the charter / tour / watersports space… operators will spend 6-7 figures on boats (equipment), but are hesitant to spend on marketing.

If you buy a franchise, they’re going to require you to spend a certain percentage of revenue on marketing.

But I hear from people all the time who believe their dock rental & sign are enough.

Or if they just work hard enough and do a good enough job, word of mouth is sufficient.

And for some of them, that works.

But not for the operators trying to actively grow and scale past where they are.

Those operators realize that in order to grow, you can’t be that person who spends money on boats & equipment, but not marketing.

Marketing is the fuel you business needs to grow.

04/20/2026

I just got back from visiting Kona on the Big Island of Hawaii doing what I always do...🏝️

Visiting with client and acting like a tourist to see how your potential customers experience things.

The minute my plane landed, my phone lit up with charter ads.

What's funny is that these days, everybody is obsessed with AI.

But ads got to me WAY before AI ever did.

Kona is a fly-to destination. Some people plan trips ahead of time.

Some do it last minute when they're already there.

That's where ads come in... they make sure you reach everyone (like me) who's interested in getting out on the water.

If you're ready to reach more people visiting your area looking for a charter, let's talk.

⚓https://saltwatermarketing.net/

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New Orleans, LA

Website

https://saltwatermarketing.net/

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