Shoreline Strategies, LLC

08/11/2025

If you're not including in your marketing, engagement, or even advocacy strategy, you're missing out on a huge opportunity.

These are the "hidden gems"... the everyday influential members of their communities... online and in-person. "Mommy blogger" and healthcare micro-influencers are especially valuable right now.

"Because today’s users are more drawn to down-to-earth individuals rather than scripted personas, big stars with carefully constructed and tightly maintained reputations don’t offer the same ability to connect as micro-influencers with a more relatable, everyday presence."

"The more authentic and trustworthy the influencer, the deeper the appeal of their recommendations and their content. Even for users who don’t have the intent or means to purchase right away, the trusted association that micro-influencers help establish for the brand carries value for the long term."

"Brands can use micro-influencers as low-cost options to connect with tightly defined audiences... micro-influencers help extend the brand’s reach into relevant, potentially net-new audience pockets."

Let us know if you need help building an strategy.

I also have unique partnerships with top ad experts from both the consumer and political/policy spheres who can ensure you're reaching the right influencers based on specific issues and interests. It's the more effective, efficient, and cost-conscious way to reach and engage targeted audiences. Mary Caswell Alsfeld

Brands can use micro-influencers as low-cost options to connect with tightly defined audiences.

07/25/2025

Hope you can join tomorrow’s virtual training on “Communication on the Campaign Trail” with Shoreline Strategies, LLC CEO Cassie Alsfeld for Women's Public Leadership Network! This is a great resource WPLN provides for female leaders looking to make a difference in their communities. Mary Caswell Alsfeld

🚨 LAST chance to register for tomorrow's "Local Campaign Training" and learn from women experts and leaders! 🚨

Cassie Alsfeld will join WPLN this Friday to discuss drafting and executing your communications strategy for your campaign — which will help you ensure you have a clear plan for sharing your message, reaching voters, and building support.

Cassie is an award-winning copywriter, public affairs leader, and digital marketing strategist who specializes in personal branding. Her experience includes 3 presidential campaigns, 2 national political party committees, and 2 congressional offices. 🔥 In 2015, she founded Shoreline Strategies, LLC, a renowned digital marketing, messaging, and fundraising firm.

Register today to reserve your spot! 💌 https://hubs.la/Q03yKSyl0

07/18/2025

Join Shoreline Strategies CEO Cassie Alsfeld for an informative and inspiring virtual training on TODAY at 11:30 CT. This is a great resource that Women's Public Leadership Network is offering to local female leaders looking to run for office, get more involved in public policy, and stand out as thought leaders in their industry and community. Hope to see you there! Mary Caswell Alsfeld

Meet Cassie Alsfeld, one of the speakers for our Local Campaign Training for Women Leaders today and next Friday 7/25!

Cassie is an award-winning copywriter, public affairs leader, and digital marketing strategist who specializes in personal branding. Her experience includes 3 presidential campaigns, 2 national political party committees, and 2 congressional offices. In 2015, she founded Shoreline Strategies, LLC, a renowned digital marketing, messaging, and fundraising firm.

If you missed registering for our training session today, you can still sign up to attend our training NEXT Friday!

🔗 https://hubs.la/Q03xNCP-0

12/26/2024

Merry Christmas to all… and to all a good night!

10/30/2024

Thanks to the American Association of Political Consultants for featuring our CEO Cassie Alsfeld in their newsletter before the re: how campaigns should navigate after the historic .

As someone who lived and worked through several historic hurricanes, like , I always say be sensitive, show compassion, make it about them - not you, now is not the time for politics, and focus on overly communicating how, where, and when they can vote in a simple, direct, easy-to-grasp way. People are in survival mode right now. It’s most important to check in on them and make sure they have all the info they need so they can exercise their right to vote. So far turnout has been really strong in the hurricane-affected areas, which is really promising… and inspiring.

“This fall’s GOTV efforts face a tough challenge as Hurricanes Helene and Milton leave North Carolina and Florida balancing election access with disaster recovery.

In North Carolina, 8% of eligible voters live in counties directly affected by Hurricane Helene. Emergency measures have been enacted for the 13 hardest-hit counties, to provide displaced voters with easier access to polling places. In Florida, an executive order was signed allowing election supervisors in affected counties to combine or relocate polling places impacted by storm damage.

We spoke with Cassie Alsfeld (Shoreline Strategies), an AAPC 40 Under 40 winner and New Orleans native who has worked through several historic storms—like Hurricanes Katrina, Rita, and Ida, to get her impressions on GOTV during significant political, yet sensitive times.

"The top priority should be ensuring citizens are safe. The other…should be ensuring that affected voters know what their voting options are. That is a steeper hill to climb," says Alsfeld. For example, in Henderson County, NC, officials closed lanes on a highway to help with the traffic flow and shuttled people via golf carts from a parking lot to the only voting location.

As early voting picks up, the focus has shifted to strategies that account for these real-life obstacles. Alsfeld advises to, “Target those in the affected areas, as well as areas with higher numbers of displaced voters, with simple, direct, easy-to-understand copy. Use graphics, short links, QR codes, and numbers for people to text.”

Despite the challenges, voter engagement remains high. According to North Carolina officials, early voting turnout is stronger than in previous elections, with more people casting ballots on the first day.

This election highlights the importance of engaging voters with sensitivity. Alsfeld reminds us that, “These voters are going to great lengths to cast their vote, so be sure to show care, concern, compassion… and thanks.” Mary Caswell Alsfeld

10/02/2024

Join us tonight for an informative and empowering event hosted by Ellevate Louisiana at Salon22nola. Shoreline Strategies, LLC Founder/CEO Mary Caswell Alsfeld (“Cassie”) will join NOLA Council-at-Large Helena Moreno, State Rep. Aimee Freeman, and former State Rep. Julie Skinner Stokes on a panel about women’s political participation in Louisiana.

09/05/2024

Congratulations to Nikki Haley on your new role with Edelman! This move signifies what I’ve been saying for years now: traditional firms and corporations need more and pros… and it looks like things are starting to shift. Some takeaways:

“Haley acknowledged in a statement that corporate reputation, business and politics have become more entangled.”

“Now, corporations need help managing hyper-politicized initiatives like diversity, equity and inclusion and sustainability.”

“State of play: In response, several public relation firms are staffing up with public affairs professionals and politicians.”

“What to watch: As the near and polls continue to fluctuate, advisory firms might begin to tap former operatives to give them an advantage should there be a shift in power in Washington.”

We are battle-tested and ready to help you fight… and win. Drop us a line if you’d like to learn more about our service offerings.

It's a surprising move for a former Republican presidential candidate and once rumored VP contender.

05/29/2024

Thank you, Jennifer Van Vrancken, Councilwoman, for this incredible honor and recognition! And thank you for being such a great advocate for and champion of women. Cassie Alsfeld

It’s another WINNING WOMEN WEDNESDAY, when we feature phenomenal women in Jefferson Parish.

Today we celebrate Cassie Alsfeld, of Shoreline Strategies, LLC, an award-winning digital marketing and fundraising firm. She is a rock star!

Cassie got her “start” in politics at age four, helping on her grandmother Jacquelyn Brechtel Clarkson’s first campaign. Cassie has continued working in politics on the local and national levels and is passionate about civic education and engagement and restoring civility to political discourse. She works to get more women involved in politics and policy making, as well as empowering more women to run for office and start businesses.

Thanks for all you do, Cassie!

Who should we celebrate next? If you know a “winning woman” doing business in Jefferson Parish, nominate her in the comments!

04/17/2024

Congratulations to Cassie Alsfeld, Shoreline Strategies, LLC Founder and CEO, for being honored with the 40 Under 40 Award by the American Association of Political Consultants last night. This award honors the best of the best in the industry, and we are proud to have one of them leading .

12/28/2023

Had a blast recording the with Jennifer Nassour, discussing being a woman in politics, my journey in politics from childhood until now, the hyper polarization of our political environment, Nikki Haley’s presidential campaign and our Women for Nikki grassroots movement powering it… and more. Tune in…

Listen to full episode :

08/29/2023

🎉 Cheers to 8 years in business! Let us know if we can help you build, grow, and win!

Shoreline Strategies is an award-winning digital marketing, messaging, and fundraising firm, founded by Cassie Alsfeld in 2015. Contact us today to see how we can best serve you.