MDRG, Inc.

06/12/2026

The senior market is now majority Medicare Advantage, and for many older adults, choosing a health plan and choosing a healthcare provider now happen in the same decision window. 👵

As Medicare Advantage enrollment continues to grow, healthcare organizations may need to rethink how they approach the senior market. Traditional provider messaging doesn't always reflect how consumers actually make decisions.

The organizations that understand the relationship between plan choice and provider choice will be in a stronger position to connect with Medicare consumers where decisions are really being made.

❓How is your organization adapting to a Medicare market where provider selection and plan selection are increasingly intertwined?

06/04/2026

Adults aren't the only ones hopping on the functional beverage train.

Capri Sun recently launched Capri Sun Hydrate — complete with all the buzzwords: electrolytes targeted specifically for kids' needs, Vitamin E, 50% less sugar than leading sports drinks, no artificial anything, etc.

For us, this one makes sense. Kids need proper hydration, and this provides an option that's still fun and easy to drink -- an idea parents AND kids can get behind.🧃

Read more about their new launch here: https://hubs.la/Q04jyYBF0

What do you think? Would you buy this for your kids, and why or why not?

Capri Sun, a brand of Chicago-based The Kraft Heinz Co., is expanding its portfolio with Capri Sun Hydrate, featuring electrolytes designed specifically for kids.

06/02/2026

Would you rather take a daily pill or a weekly injection to manage weight?

That question could shape the next phase of the GLP-1 market.

Right now, the story is more complicated than the headlines suggest: patients are paying out of pocket, oral options are moving fast, and next-generation drugs are showing results that are starting to change expectations entirely.

For pharma and healthcare brands, the implications go far beyond treatment adoption to touch positioning, messaging, patient motivation, and long-term behavior change.

We break down what’s happening and where the market may be headed next 👇

Explore the GLP-1 boom—oral vs. injectable weight loss drugs, market growth, and what it means for pharma strategy and market research.

05/28/2026

Ever notice responses shift halfway through a long survey?

Too many options drain mental energy. When respondents start tuning out, your data suffers.

Learn how smarter study design keeps decision fatigue from undermining your insights. 👇

https://hubs.la/Q04hwyhh0

05/27/2026

A lot of consumer research analyzes existing buyers, but non-buyers carry some of the richest consumer insight.

A recent Quirk's piece makes the case for non-buyer research—understanding barriers, unmet needs, and untapped segments that your existing base can't tell you. 👇

Non-buyers aren’t noise – they’re signal. Understanding who hasn’t purchased and why lets researchers find ways to move beyond incremental gains and instead identify scalable pathways for innovation, acquisition and category expansion. It can shift research from measuring demand to actively ...

05/26/2026

Good care addresses the symptoms. Great care sees the person behind the condition. 👩‍⚕️🔬

👉 Patient experience research helps healthcare teams deliver both, building trust and loyalty that last. 👥💬

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Patient experience market research strengthens outcomes, improves loyalty, and enhances decision-making across healthcare systems.

05/25/2026

Happy Memorial Day from MDRG!
❤️🦅💙

05/22/2026

There's a fundamental problem with most consumer research: it relies on people to accurately describe their own lives. They can't.

That's why we ran a mobile ethnography study for a global technology brand looking to understand a key consumer segment. Over five days, 25 participants shared unfiltered videos, photos, and journal entries of their real lives. What we found in those mundane, in-between moments is where the real innovation opportunities were hiding.

We wrote about what we did, why it works, and what it delivered. If you're still only relying on surveys and focus groups to understand your consumer, this one's worth a read. 👇

https://hubs.la/Q04hcNPm0

Discover how MDRG's mobile ethnography market research methodology uncovers unmet needs and innovation opportunities for a global technology brand.

05/21/2026

Every touchpoint in the patient journey is an opportunity to build trust...but are you thinking about the ones that happen before a patient walks through the door?

SearchStax and MDRG took a closer look at the digital forces shaping patient trust. Download our new report to discover how website experience and site search drive trust, access, and patient acquisition. ⬇️

https://hubs.la/Q04gcR3y0

05/19/2026

Excited to share that MDRG was recently included in Quirk’s list of 14 Top Consumer Research Companies!

You can check out the full list here:
https://hubs.la/Q04gd16C0

A Quirk's resource guide covering the top companies that specialize in consumer research. These research providers offer a broad selection of ways to gather the data needed to gain the best insights from your marketing research projects.