MDRG, Inc.

10/07/2026

SHSMD 2026 was full of AI talk, but the idea that stuck with us most was simpler: without trust, it's just a transaction.

Our recap covers how health systems are reaching hard-to-reach audiences, why clicks can't measure trust, and one very long walk to the conference hall.

Read more:

Key takeaways from SHSMD 2026: AI in healthcare marketing, reaching hard-to-reach patients, and why trust, not transactions, builds patient loyalty.

10/05/2026

Most consumers can tell you what they chose...Far fewer can clearly explain why they chose it.

That’s the challenge — and the opportunity — in market research.

In this video, John Holmes, VP of Research at MDRG, breaks down the difference between System 1 and System 2 thinking and why understanding both is critical to understanding real consumer behavior.

Decisions aren’t driven by logic alone. They’re shaped by instinct, emotion, memory, identity, and countless nonconscious factors that traditional research can miss.

At MDRG, our WholeMind™ approach is designed to uncover those deeper drivers through methodologies like eye tracking, implicit association testing, and metaphor elicitation. The result is richer insight into how and why people make decisions.

Watch the full video below — and let us know: how much of consumer decision-making do you think happens beneath the surface?

MDRG is a Market Research Agency that specializes in whole mind met...

10/01/2026

AI and health apps are everywhere, but 73% of U.S. adults still turn to their own doctor for health advice. 🩺

Patients trust their providers. But long waits, confusing bills, and hard-to-use scheduling can wear that confidence down fast.

Here's how health systems can protect patient relationships across the entire journey: https://hubs.la/Q04yQP9T0

09/18/2026

Nearly half of women under 35 report a negative healthcare experience in the past two years.

The brands getting women's healthcare right are redesigning the entire experience through better research.

Learn what brands like Oula Health and Tia are doing differently, and why behavioral science-driven research is what separates "we listen" from proof. 👇

https://hubs.la/Q04sfSpf0

Women's healthcare has a design problem—and research is the fix. Discover how brands like Oula Health and Tia are building care that women actually trust.

09/17/2026

In 2021, consumers believed hospitals were focused on patient care. Today, many believe hospitals are primarily focused on making money. That perception shift has real consequences for patient acquisition, retention, and loyalty.

Our VP of Growth, Kristy Roldan, is taking on this challenge at SHSMD in Baltimore. Her session on Monday, 9/28 at 1:30 PM, Trust, Transparency, and Patient Flow: The New CMO Imperative, digs into what's driving these changes and how marketing and strategy leaders can respond with research-backed approaches that rebuild confidence and improve patient flow.

If you're at the conference, come find us and join the conversation.

09/15/2026

Would you rather take a daily pill or a weekly injection to manage weight?

That question could shape the next phase of the GLP-1 market.

Right now, the story is more complicated than the headlines suggest: patients are paying out of pocket, oral options are moving fast, and next-generation drugs are showing results that are starting to change expectations entirely.

For pharma and healthcare brands, the implications go far beyond treatment adoption to touch positioning, messaging, patient motivation, and long-term behavior change.

We break down what’s happening and where the market may be headed next 👇

Explore the GLP-1 boom—oral vs. injectable weight loss drugs, market growth, and what it means for pharma strategy and market research.

09/11/2026

When patients rate healthcare priorities, nearly everything looks important.

MaxDiff forces tradeoffs, revealing what matters most when organizations need to understand what consumers truly prioritize.

Learn more:

MaxDiff is a quantitative methodology that MDRG, the best market research agency, uses to help healthcare companies better understand what is important to their patients.

09/09/2026

Ever notice responses shift halfway through a long survey?

Too many options drain mental energy. When respondents start tuning out, your data suffers.

Learn how smarter study design keeps decision fatigue from undermining your insights. 👇

https://hubs.la/Q04sfK7X0

09/07/2026

Happy Labor Day from MDRG! If you're celebrating today, there's a good chance you're barbecueing... At least 57% did in 2025!

CPG brands have been prepping for months through seasonal promotions, limited-time products and packaging, retail media campaigns, cross-brand partnerships, social content, and strategic in-store displays designed to win the Labor Day basket.

What are your labor day plans? (Don't answer that, just go BBQ!)

09/04/2026

Building a brand isn’t just about being recognized—it’s about creating lasting connections.

How can MDRG’s Whole Brand Approach leverage insights from the Brand Asset Valuator and Aaker Model to guide your brand's journey from awareness to loyalty?

🔍 https://hubs.ly/Q04sfNTZ0

MDRG’s Whole Brand Approach integrates the Brand Asset Valuator and Aaker Model for more effective brand tracking to create stronger consumer connections.