EspÑOLA

12/20/2024

Young Hispanics are redefining how news and culture are shared, with social media influencers playing a central role. 💡 Pew Research shows that nearly 37% of 18-29 year-olds rely on influencers for news, and for Hispanic youth, trust in social media content is twice as high as other groups.

From Dellara’s bold takes to Nessa’s policy breakdowns and AOC’s livestreams, these influencers connect deeply with their communities, opening doors for brands to engage authentically.

Sensis’ Karla Fernandez Parker shares key insights on engaging young Hispanic audiences who are increasingly turning to social media influencers for news and information.

10/15/2024

📱 Did you know US Hispanics are heavy mobile users and frequent social media participants? Make sure you are reaching them where they are—online and on-the-go.

10/14/2024

🌐 Speak their language! Offering bilingual marketing materials and services in Spanish can open the door to a more welcoming and inclusive casino experience for your Hispanic audience.

10/13/2024

Women’s sports offer a growing opportunity for brands to engage Hispanic audiences, particularly through marquee events that are underfunded but gaining popularity. , , ,

10/11/2024

We are so excited for you to join us this Saturday, October 12, 2024, at the University of Holy Cross for the West Bank Hispanic Heritage Festival! 🗓️ Experience a vibrant day of culture, live music, delicious food, and family-friendly fun! 🎶🍲💃
📍 Location: University of Holy Cross
🗺️ Address: 4123 Woodland Dr., New Orleans, LA 70131
Don’t miss this amazing celebration of Hispanic heritage! 🎊 Let’s make memories together!


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10/06/2024

🎟️ Hispanic consumers often prioritize experiences over material goods.

10/06/2024

Hispanic fans are 39% more likely than the general population to recommend a company that sponsors a sport they follow, demonstrating high brand loyalty.

10/04/2024

Hispanic sports stars, like Lionel Messi, Canelo Álvarez, and Diana Flores, are leveraging their social media platforms to create significant media value and drive cultural conversations.

10/04/2024

Hispanic sports stars, like Lionel Messi, Canelo Álvarez, and Diana Flores, are leveraging their social media platforms to create significant media value and drive cultural conversations.

09/30/2024

📈 The Hispanic market remains largely untapped by casinos—meaning there’s a massive opportunity for growth! With culturally relevant marketing, you could be their go-to destination.

09/29/2024

Hispanic viewership of the NCAA Women’s Basketball Championship increased by an astounding 354% between 2021 and 2024 (source: Nielsen 2024 Diverse Intelligence Series), reflecting broader interest in women’s sports. , , , ,

09/26/2024

Messi’s debut with Inter Miami created an exponential spike in viewership.