Sensory Spectrum, Inc. & The Spectrum Discovery Center

Sensory Spectrum, Inc. & The Spectrum Discovery Center Linking product and consumer understanding. So, how can we help you?

Sensory Spectrum is a 30-year-old consulting firm specializing in connecting sensory and consumer insights to drive business success. Our founder and president Gail Vance Civille, along with an innovative, multi-disciplinary team of experts, are committed to a holistic understanding of the senses and how they relate to consumer needs, wants and experiences. As a globally recognized leader in the f

ield of Sensory Evaluation and Consumer Science we can develop customized research to gain a deeper understanding into products, consumers, and the intersection between them. Our mission is to generate high quality sensory information for insight and action-based decision making by:

Linking consumer and product understanding
Creating and extending sensory methodology
Educating and empowering people

With integrity, collaboration and a sense of fun.

A strong sensory quality control program is a cost-effective and vital tool, helping you catch issues earlier, protect p...
06/11/2026

A strong sensory quality control program is a cost-effective and vital tool, helping you catch issues earlier, protect product consistency, support faster decisions, and build greater confidence across production, quality, and technical teams.

Across two days, participants will explore practical sensory methods used in quality control and assurance, with a focus on how to select the right approach for different business needs.

This course covers evaluation across the production and distribution environment, including raw materials, in-process production, finished product, and post-distribution assessment.

Participants will also examine the key elements of an effective program, discuss common implementation challenges, and work through real-world applications in a collaborative setting.

Facilitated by Bob Baron, President of Sensory Spectrum, and Lee Stapleton, Senior Director of Training and Education.

Click below to learn more & join us this September!

🔗 https://sensoryspectrum.odoo.com/r/Gyf

We had an incredible session of learning, collaboration, and hands-on experience during our Descriptive Panel Leadership...
06/10/2026

We had an incredible session of learning, collaboration, and hands-on experience during our Descriptive Panel Leadership 1 live course last month.

📸 Check out the behind-the-scenes look below!

This foundational course was designed to help panel leaders build confidence, strengthen decision-making, and apply best practices in real-world sensory programs. We loved seeing this group dive into the material and bring their perspectives to the session!

For those ready to take their descriptive panel leadership to the next level, Descriptive Panel Leadership 2 in November will address advanced analytical skills, data storytelling, and strategic leadership. This course is built for experienced panel leaders who want to grow their impact even further.

More details at the end of this carousel or the link below!

🔗 https://sensoryspectrum.odoo.com/r/gMS

Is scale compression impacting your sensory data?Join our upcoming Panel Leader Development Network webinar on June 15 a...
06/03/2026

Is scale compression impacting your sensory data?

Join our upcoming Panel Leader Development Network webinar on June 15 at 2 PM ET to learn how to identify and prevent scale compression in sensory evaluation.

Scale compression can reduce data sensitivity, making meaningful product differences harder to detect.
In this webinar, you’ll learn:

• What scale compression is
• How to spot it early
• How to improve scale use and panel confidence

This webinar is exclusive to our Panel Leader Development Network members. Sign up for quarterly live discussions related to leading a panel, led by expert panel leaders. Annual, quarterly, and all-inclusive options available! For more info or to join, click the link below.

🔗 https://sensoryspectrum.odoo.com/r/Pi7

🎓 Master Sensory Evaluation for R&D, Product Development, and Consumer Insights with our Sensory Evaluation Techniques C...
06/02/2026

🎓 Master Sensory Evaluation for R&D, Product Development, and Consumer Insights with our Sensory Evaluation Techniques Course

Join experts Gail Vance Civille and B. Thomas Carr, co-authors of the globally renowned Sensory Evaluation Techniques textbook, and Senior Director of Training and Education at Sensory Spectrum, Lee Stapleton, for a hands-on, in-person course designed for professionals working at the intersection of innovation and perception.

📍 New Providence, NJ
📅 October 20-22
📘 Includes a complimentary copy of the Sensory Evaluation Techniques textbook (6th ed.)

✅ Ideal for those in:

- R&D and product development
- Consumer insights and sensory research
- Food, fragrance, and consumer goods industries
- Academia, regulatory, and legal teams

Engaging, experienced instructors will guide you through the course materials and can answer virtually any sensory or statistics question you throw their way. Gain the practical tools to plan, execute, and analyze sensory tests, from discrimination to descriptive to acceptance/preference, plus the statistical know-how to back your insights with confidence.

🔗 To Register, visit: https://sensoryspectrum.odoo.com/r/6CS

We had a sensational time at last week's NYSCC Suppliers' Day! At the SSP workshop, “Sensing Change: How Sensory Science...
05/27/2026

We had a sensational time at last week's NYSCC Suppliers' Day!

At the SSP workshop, “Sensing Change: How Sensory Science Guides Product Evolution,” our Founder & CEO, Gail Vance Civille joined industry leaders from Target and L’Oréal to discuss how sensory insights shape smarter product decisions from concept to consumer experience.

From formulators to marketers to sensory scientists, the room was full of passionate professionals asking thoughtful questions and driving meaningful conversation around the future of beauty and personal care.

We loved connecting with so many passionate professionals pushing innovation forward! 💡

We salute you with pride and we will always remember…Thank you! ❤️💙
05/25/2026

We salute you with pride and we will always remember…

Thank you! ❤️💙

Today at NYSCC Suppliers’ Day!Join Gail Vance Civille and fellow sensory and consumer science experts for the featured S...
05/20/2026

Today at NYSCC Suppliers’ Day!

Join Gail Vance Civille and fellow sensory and consumer science experts for the featured SSP workshop, "Sensing Change: How Sensory Science Guides Product Evolution"

This workshop explores how sensory science, consumer insights, and product experience research help brands:

• Guide product evolution
• Strengthen product claims
• Improve beauty and personal care experiences
• Better connect formulation with consumer perception

📍 Location: 1E09 – Level 1
⏰ Begins at 10am!

We also hope you'll stop by booth #2159 to connect with the Sensory Spectrum team during Suppliers’ Day!

Can you taste something without actually tasting it? Our expert food panels create product profiles that evoke experienc...
05/19/2026

Can you taste something without actually tasting it?

Our expert food panels create product profiles that evoke experiences, enabling one to imagine how something tastes without actually experiencing it.

Why does this matter?

When reporting results, accurately and thoroughly communicating flavor and texture intensities allows stakeholders to better understand product nuances, even without having personally tasted a sample.

Can you guess correctly? Correct answer in the comments! ⬇️

Missed the previous posts in the “What am I?” series? Check the links below!

🔗 https://sensoryspectrum.odoo.com/r/b9f
🔗 https://sensoryspectrum.odoo.com/r/M1d
🔗 https://sensoryspectrum.odoo.com/r/jTf
🔗 https://sensoryspectrum.odoo.com/r/D88

Heading to NYSCC Suppliers’ Day in NYC? Be sure to visit Sensory Spectrum at booth  #2159 on May 19th and 20th.Also not ...
05/18/2026

Heading to NYSCC Suppliers’ Day in NYC? Be sure to visit Sensory Spectrum at booth #2159 on May 19th and 20th.

Also not to be missed: On Wednesday, our Founder & CEO, Gail Vance Civille, will speak during the SSP workshop, “Sensing Change: How Sensory Science Guides Product Evolution.”

Her presentation, “Making Product Performance Believable: How Sensory Signals Support Product Benefits,” explores how sensory science, descriptive analysis, and consumer insights help brands:

• Strengthen product claims
• Align formulation with messaging
• Improve product experience
• Create believable consumer benefits

This workshop will also feature engaging experts from Target and L’Oréal discussing sensory science, product evolution, and beauty innovation.

- Jeffrey Scott, Ph.D. (Director, Owned Brand & Product Insights, Target)
- Nina Poccia (Sr. Scientist II, L'Oréal)
- Trista Walas (Sr. Manager, Owned Brand & Product Insights, Target)

Can't wait to see you there!

Join Gail Vance Civille and B. Thomas Carr, authors of the globally trusted Sensory Evaluation Techniques textbook, plus...
05/13/2026

Join Gail Vance Civille and B. Thomas Carr, authors of the globally trusted Sensory Evaluation Techniques textbook, plus Lee Stapleton, Senior Director of Training & Education at Sensory Spectrum, for an impactful, hands-on learning experience that’s as practical as it is engaging.

Designed for newer sensory scientists and experienced professionals alike, this course supports anyone working with CPG and ingredient applications across:

✅ R&D & Product Development
✅ Quality & Manufacturing
✅ Marketing & Consumer Insights
✅ Food, Fragrance & Consumer Goods
✅ Academia, Regulatory, & Culinary

📍 New Providence, NJ
📅 October 20–22, 2026
📘 Includes a complimentary copy of Sensory Evaluation Techniques (6th ed.)

Want to learn how sensory data strengthens decision-making, improves products, and drives business impact through real-world application and expert instruction? It’s time to put the SET Course on your professional development schedule.

Secure your spot at the link below:
🔗 https://sensoryspectrum.odoo.com/r/eGR

Address

554 Central Avenue
New Providence, NJ
07974

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+19083767000

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