Four Dots New York City

12/29/2020

A huge part of our industry’s dynamic landscape is the Google search engine and its main algorithm that yearly undergoes thousands of updates, most of which are too trivial to even be addressed by Google. However, every once in a while, the algorithm gets a core update resulting in disruptive and landscape-altering changes that tend to forever reshape the way we approach SEO. Here’s the summary of the biggest changes that took place in 2020.

Google algorithm updates deeply impact the way websites are ranked and can affect search visibility of millions of websites across the web.

12/14/2020

With our Keyword Merger, you will be able to combine all your keywords so you can use them in ad campaigns. In addition, check every desired keyword and get a precise search volume! Last but not least, with the Single Keyword Ad Group generator, you can easily download S**G lists and upload them in Google Ads. Check out our free SEO and PPC tools!
https://bit.ly/346WImj

12/10/2020

The latest installment of our "Digital Marketing Week in Review" is here, and with it, a fresh batch of exciting news and events. Here's what you can find out:
Google December 2020 Core Update Is Rolling Out
Google Provides More Insights on Ranking Impact of Core Web Vitals
Google Maps Introduces 4 New Features to Help You Reach New Customers
YouTube Updates ‘YouTube Premieres’ With 4 New Features
Are There Any SEO Benefits Coming With New Top Level Domains (nTLDs)?
Facebook Warns About GDPR’s Impact on Messenger API Usage
https://bit.ly/2JKJJA6

Four Dots Digital Week in Review is a weekly digest blog post covering the most interesting, often disrupting news from the digital marketing industry.

12/09/2020

Four Dots got the Clutch award for B2B Providers of Digital Marketing Services in New York for 2020

“These companies are dedicated to offering high-quality services to their clients,” said Clutch Account Manager Jack Colbert. “Businesses should feel encouraged working with these firms, no matter their specialization.”

12/03/2020

The latest installment of our "Digital Marketing Week in Review" is here, and with it, a fresh batch of exciting news and events. Here's what you can find out:
- Google Improves Crawl Stats Report in Search Console
- Google Provides 7 Creative Tips for Improving your Web Stories
- Twitter Relaunches Account Verifications
- Instagram Updates Branded Content Ads – More User-Based Advertising Options
- Facebook Provides Best Practice Tips to Boost Video Content Performance

Four Dots Digital Week in Review is a weekly digest blog post covering the most interesting, often disrupting news from the digital marketing industry.

11/27/2020

Color-coded terminology of SEO is so "old school." Find out why these semantics may not be applicable anymore and what you should focus on instead.

https://bit.ly/3nAynwC

Color-coded terminology of SEO is so "old school." Find out why these semantics may not be applicable anymore and what you should focus on instead.

11/21/2020

Learn why it may be beneficial to prioritize Core Web Vitals in your SEO roadmap and how you can prepare for this update.

https://bit.ly/3kOx1N4

Learn why it may be beneficial to prioritize Core Web Vitals in your SEO roadmap, what other SEO pros think of this update, and how you can prepare for it.

11/19/2020

Here's the latest installment of our "Digital Marketing Week in Review." The new week brings fresh and exciting news and events. Here's what you can find out:
- YouTube Sheds More Light Onto How its Recommendation Algorithm Works
- Google Revamps the Webmasters Branding, New Name: “Google Search Central”
- Google Reveals a New Ranking Signal: Core Web Vitals (Starting in May 2021)
- First Big Update for Google Web Stories WordPress Plugin
- Disappearing Messages: Facebook Introduces Messenger’s New ‘Vanish Mode’
https://bit.ly/2IVKDJi

Four Dots Digital Week in Review is a weekly digest blog post covering the most interesting, often disrupting news from the digital marketing industry.

11/12/2020

Here's the latest installment of our "Digital Marketing Week in Review." The new week brings fresh and exciting news and events. Here's what you can find out:
- Google Reveals 16 Interesting 2020 Stats About Holiday Shoppers
- Snapchat Starts Showing Users’ Follower Counts
- WordPress 5.6 May Cause Websites to Break (Again)
- New TikTok & Sony Agreement to Enable Usage of Popular Music in Videos
- New Insight Into How Google Ranks Images and Videos in Search Results

https://bit.ly/35qG3eG

11/06/2020

Here's the latest installment of our "Digital Marketing Week in Review." The new week brings fresh and exciting news and events. Here's what you can find out:
- Microsoft Clarity – Free Website Analytics
- Length Limit for Instagram Live Broadcasts, Adds Live-Stream Archive Extended
- What Went Wrong With the Latest WordPress Update?
- TikTok to Partner Up With Shopify
- LinkedIn Sees Record Engagement Levels, User-base Reaches 722 Million
https://bit.ly/2IaXJBK

Four Dots Digital Week in Review is a weekly digest blog post covering the most interesting, often disrupting news from the digital marketing industry.

10/29/2020

Here's the latest installment of our "Digital Marketing Week in Review." The new week brings fresh and exciting news and events. Here's what you can find out:
- New WhatsApp Shopping and Payment Tools Announced
- Facebook Tests The Nextdoor Style ‘Neighborhoods’ Feature
- Facebook to Roll Out New Advertising Options for the Holiday Season
- Instagram Updates Fand Badges to Let More Users Monetize Their Content
- New Info on How Google Identifies Individual Passages of a Web Page

https://bit.ly/2TBzXBC