The DHC Group

07/06/2022

This infographic from IQVIA was designed to help us understand how HCPs are currently using social media platforms to engage with professional and educational content, as well as connect with their colleagues, patients, and communities. Access it here

For this latest infographic, we surveyed our industry-leading database to help us understand how HCPs are currently using social media platforms to engage with professional and educational content, as well as connect with their colleagues, patients, and communities on the latest advancements in p...

07/01/2022

DHC Group wants your perspective on Omnichannel Marketing for Pharma. As part of a current research project we are asking pharmaceutical, device and biotech marketers to take 10 - 15 minutes to complete an anonymous survey on the topic. Complete the survey here:

Marketers Predicitions and Preferences Q4 2020 - Enterprise Survey Software

06/30/2022

OptimizeRx surveyed 100+ physicians across five specialty areas to explore how inefficient access pathways impact patient care and therapy choice, as well as the solutions that would help HCPs overcome access challenges. The surprising results are a must-read infographic for specialty brand teams – download your copy today.

We surveyed 100+ physicians across five specialties to understand the challenges they face and the solutions they need to streamline therapy initiation.

06/29/2022

Industry expert Richard Schwartz shares how customer experience leaders can extract the truly important questions that may be hidden in customer feedback in life sciences.

06/28/2022

Tomorrow at 1pm ET we'll be discussing the latest research on HCP Social Media and the implications of the findings. Register to join the conversation:

This webinar will include new research on HCP Social Media and a thought leader discussion on the implications of the findings.

06/28/2022

To better understand their social media habits and preferences, Sermo surveyed 600+ physicians across 13 countries. Read this free report with exclusive insights and best practices to better reach your target HCPs online. Get the report here

06/24/2022

This infographic reflects how streaming TV services are being consumed in HCP households. Respondents indicated which services they subscribe to, whether those services are commercial free or ad-supported, how often they're seeing healthcare industry advertisements on streaming TV, and more.

For this infographic, we surveyed Physicians, Physician Assistants, and Nurse Practitioners from our industry-leading healthcare professional (HCP) database to learn how streaming TV services are being consumed in their households. Respondents indicated which services they subscribe to, whether thos...

06/23/2022

In an invite-only industry roundtable with DHC Group members and fellow pharma marketers, Jim DeLash (GSK) shared with other marketers from boutique to large pharma how he is challenging his team to think differently about the role of the campaign brief in data-driven decision making. Read the summary here:

In an invite-only industry roundtable held last week with DHC Group members and fellow pharma marketers, Jim DeLash (GSK) shared with other marketers from boutique to large pharma how he is challenging his team to think differently about the role of the campaign brief in data-driven decision making.

06/17/2022

Join us on June 29th at 1pm ET to hear the latest research on HCP Social Media and a thought leader discussion on the implications of the findings with Lisa Bookwalter (Twitter), Erin Fitzgerald (Sermo), Danny Flamberg (LiveWorld), and Dr. Teplinsky. Register here to join the conversation .

Access insights from this ongoing research project here: https://buff.ly/3CzjYIE

This webinar will include new research on HCP Social Media and a thought leader discussion on the implications of the findings.

06/14/2022

With patients and HCPs accessing content in new ways, pharma marketers are adapting their advertising strategies to reach them. To understand how DTC and HCP advertising campaigns are evolving in this changing media landscape, Veeva Crossix has summarized key learnings across hundreds of brand campaigns, representing more than $6B in media spend.

Read our report to learn new insights across DTC and HCP marketing campaigns.

06/07/2022

“The campaign brief, then, is the is the linchpin, that the starting point to what we believe will lead to better, more valued content being delivered to the audiences in the ways that they can really consume it effectively.” - Jim DeLash, Multi-Channel Marketing Director, Vaccines, GSK

In an invite-only industry roundtable held last week with DHC Group members and fellow pharma marketers, Jim DeLash (GSK) shared with other marketers from boutique to large pharma how he is challenging his team to think differently about the role of the campaign brief in data-driven decision making.

06/02/2022

To understand how DTC and HCP advertising campaigns are evolving in this changing media landscape, Veeva Crossix has summarized key learnings across hundreds of brand campaigns, representing more than $6B in media spend.

Read our report to learn new insights across DTC and HCP marketing campaigns.