Two Days Media, 418 Broadway Suite N, New York, NY (2026)

09/07/2024

I GOT MY BLACK BELT! (last week 🤣) 🥋🥋🥋

After 14 years of grinding, I finally did it.

This sport has given me more than I can put into words.

It’s introduced me to lifelong friends, helped me feel enough when I doubted myself, and got me through some tough situations.

Those who know, know how huge this moment is.

To everyone who's supported me along the way—thank you. There are too many of you to name, but you know who you are.

To celebrate, I've decided to open my own acad- (I wish!!!) - but I am launching something just as exciting (to me at least): a free community for BJJ school owners! It’s all about helping you master the marketing side of running an academy.

I’ve put together a ton of free resources to help you level up ASAP.

If you're a BJJ school owner who wants to get better at marketing your academy (and for FREE), hit the link below and join the community.

Thank you all SO MUCH!

love ya,

luis

p.s. the link is https://skool.com/elitebjj/about

12/25/2023

happy holidays from the .media team!

we are thankful for the partnerships we have forged this year and we are looking forwardgg to helping more gym owners grow their schools in 2024!

🎄

12/13/2023

in the dance of brazilian jiu-jitsu, balance and timing are everything. this truth extends beyond the mats, into the very heart of your academy’s operations – class scheduling. 🥋⏰

the secret to skyrocketing attendance? a perfect blend of flexibility and structure. your schedule needs to be as dynamic and adaptable as the art of jiu-jitsu itself. 🔄📅

start with a core structure. establish regular class times that cater to your key demographics. early mornings for the early risers, midday for those who sneak in sessions during lunch breaks, evenings for the 9-to-5 crowd, and weekends for the dedicated practitioners. 🌞🌙

introduce flexibility. not everyone’s routine fits into neat time slots. offer a range of class types – from beginner to advanced, open mats, and special workshops. this variety meets diverse needs and keeps your schedule fresh and engaging. 🆕🎯

leverage technology. use scheduling software that allows students to book, reschedule, and cancel classes easily. this tech approach not only adds convenience but also gives you valuable insights into peak times, popular classes, and attendance patterns. 📲📈

communication is key. keep your students informed about upcoming classes, changes in the schedule, and special events. a well-informed student is a regularly attending student. 💬🔔

this approach to class scheduling – where structure meets flexibility – ensures that your academy becomes a place where everyone finds their place, time, and pace. balance on the mats, balance in your schedule. 🏫💼

12/12/2023

keeping students engaged in bjj classes is like a well-executed sweep - it requires technique, timing, and a bit of creativity. here’s how to elevate your classes from good to unforgettable. 🥋🌟

mix up your drills. variety is key. alternate between technical drills, sparring sessions, and situational practices. challenge your students with new scenarios that push them out of their comfort zones while reinforcing fundamental techniques. 🔄🛠️

group activities can turn individual challenges into team efforts. create exercises that require teamwork, strategy, and collective problem-solving. this not only improves skills but also builds camaraderie and a sense of community in your academy. 👥🤝

practical applications make lessons stick. demonstrate how techniques can be applied in real-world scenarios, be it in self-defense or competition. this not only enhances understanding but also showcases the real-life value of their training. 🌍💥

personalized feedback is crucial. take time to observe and provide individual guidance. acknowledge their progress, address specific challenges, and set personalized goals. this shows that you’re invested in their growth, boosting their motivation and commitment. 👀🗣️

celebrate achievements, big and small. recognizing progress, whether it’s nailing a new technique, improving fitness levels, or showing great sportsmanship, can greatly enhance a student’s confidence and drive to learn. 🏆✨

use these techniques to turn your bjj classes into an engaging, enriching experience that students look forward to. after all, the best learning happens when students are active, involved, and excited. 📚🔥

12/10/2023

success in brazilian jiu-jitsu isn’t just about the techniques on the mat; it’s about the bonds we build along the way. the same applies to running a bjj school. your focus? cultivating a community of lifelong students. 🥋💫

first, understand the power of retention. keeping an existing student is more valuable than constantly seeking new ones. it’s about creating an environment where students don’t just come to learn, but to belong. 🤼‍♂️❤️

forge strong connections through consistent engagement. regular feedback sessions, student recognition for milestones, and community events can turn your school into more than just a training facility – it becomes a second home. 👥🏠

tailor your training programs. different students have different goals – some may aim for competition, others for fitness or self-defense. offering diverse programs caters to these varying needs, keeping your students engaged and motivated. 📊🔄

don’t overlook the little things. a welcoming atmosphere, clean facilities, and an approachable staff make a world of difference. these factors often tip the scales for a student deciding whether to continue their BJJ journey with you. 🌟🏢

embrace technology. use software for easy class bookings, progress tracking, and regular communication. let students feel they’re part of a modern, evolving academy that values their convenience and time. 📱📈

remember, in bjj, every grip, every hold counts. the same goes for your students – every interaction, every experience shapes their journey with you. make each one count. 🤝📖

12/05/2023

in the world of brazilian jiu-jitsu, each academy carries its own unique essence, much like every fighter has their signature style. what’s yours? 🥋✨

it’s the unique qualities of your academy that will make you stand out in the bustling world of bjj. is it your lineage that traces back to the gracie family? your focus on real-world self-defense applications? or perhaps it’s the inclusive community spirit that welcomes everyone from competitive athletes to weekend warriors. spotlight these aspects in every piece of your marketing. 🌟📣

delve into the technicalities that set your training apart. do you specialize in no-gi grappling, or perhaps your focus is on mastering the gi game? highlight your advanced training methods, state-of-the-art facilities, or your exceptional student success stories. 🤼‍♂️🏅

use your content to educate and engage. offer in-depth breakdowns of unique techniques you teach, share nutritional and fitness tips specifically tailored for bjj athletes, or give a sneak peek into your academy’s culture and events. let your audience see the depth and breadth of what you offer. 📚💪

your marketing should reflect the very soul of your academy. authentic, consistent, and tailored content that resonates with your unique audience will not only attract more followers but convert them into loyal members of your academy. 📈❤️

12/05/2023

in the art of brazilian jiu-jitsu, consistency is the secret to mastering any technique. the same principle applies to your marketing strategy. 🥋✨

regular, consistent content on your platforms isn’t just about visibility; it’s about building trust and becoming a reliable source of bjj knowledge. 📈📘

dive deep into the nuances of bjj. share technical breakdowns of complex moves, explore different strategies for various fighting styles, and offer detailed training tips. think of each post as a lesson, adding to the collective wisdom of your followers. 🤼‍♂️🧠

focus on quality and relevance. quality content resonates and sticks. whether it’s a detailed guide on nutrition for fighters, advice on mental preparation, or the latest trends in bjj gear, make sure it’s valuable and actionable. 🍎🎯

engage with your audience. ask for their struggles, their favorite techniques, or their training milestones. use this feedback to tailor your content, making it more relevant and impactful. 🗣️💬

track and analyze. just as you track progress on the mats, use analytics to understand which content performs best. adapt your strategy based on what your audience loves and learns from the most. 📊🔍

consistency in your content makes your bjj school a beacon in the community. over time, you’ll not just attract followers, but loyal students and advocates for your academy. 🌟📚

12/05/2023

in the grappling world of brazilian jiu-jitsu, every successful lock and submission starts with a strategic setup. similarly, in the digital dojo of your BJJ school, the key to locking in business growth begins with providing value. 🥋💡

think of your social media as a mat. before asking for business, teach and inspire through your content. share insights into BJJ techniques, nutritional advice for grapplers, and stories that showcase the transformative power of jiu-jitsu. 🤼‍♂️📚

education is your armbar. break down complex moves step by step. offer tips on improving grip strength, maintaining balance, or executing a sweep. your expertise is valuable; share it freely to build trust and authority. 🎓🔧

inspiration is your chokehold. tell the stories of students who have overcome challenges, both on and off the mat. share the journey of your academy, the triumphs, and the lessons. let your audience see themselves in these stories, inspired to join and grow with you. 🌟💬

and remember, this is a marathon, not a sprint. growing your BJJ school through content requires patience, consistency, and adaptation. study your analytics like you would an opponent. what content resonates? what falls flat? adjust and evolve your strategy accordingly. 📊🔄

finally, make your call-to-action as smooth as a well-executed sweep. once your audience sees the value you offer, they’ll be more inclined to step onto your mat, both virtually and in reality. 🤝📈

12/04/2023

in the journey of jiu-jitsu, knowing your opponent is key. the same goes for your BJJ school’s marketing strategy. 🥋🎯

understanding your target audience isn’t just about demographics. it’s about diving deep into their aspirations and challenges. are they seeking fitness, self-defense, competition, or a community? each goal requires a different approach. 💭🔍

tailor your content to speak their language. for the fitness-focused, highlight BJJ’s physical benefits. for competitors, focus on advanced techniques and winning strategies. address the self-defense crowd with practical applications. community seekers? showcase your school’s culture and camaraderie. 🗣️👥

engage with their challenges. offer solutions to common problems, like balancing training with life, overcoming plateaus, or managing injuries. show that you understand and care about their journey in BJJ. 🛠️❤️

analytics are your scouts. track which posts get the most engagement and adjust your content accordingly. this is a continuous process of learning and adapting, just like refining your game on the mats. 📈📊

and remember, authentic stories resonate. share real student transformations, your instructors’ experiences, and the school’s milestones. make your marketing a reflection of your school’s heart and spirit. 📖💫

12/04/2023

welcome to the digital dojo, where the mats extend into the vast world of the internet. 🌐🥋

in the age of technology, your BJJ school’s next big leap isn’t just on the mats, but online. harnessing social media and digital tools is like mastering a new set of techniques for your school’s growth.

start with content that connects. create tutorials breaking down complex BJJ moves, share nutritional advice for fighters, or delve into the psychology behind combat sports. this isn’t just about posts; it’s about offering value that turns followers into students. 📚📈

engage and interact. social media is a two-way street. respond to comments, create polls, ask for feedback. make your online community feel heard and valued, just like your students on the mat. 👥💬

use analytics as your cornerman. each like, share, and comment tells a story. understand what content resonates with your audience, and tailor your strategy accordingly. think of it as reading your opponent in a match - adapt and evolve. 📊🔍

don’t forget the power of online advertising. targeted ads can place your school in front of potential students who haven’t yet discovered you. use the precision of digital marketing to find your ideal audience. 🎯💻

and remember, the digital world is always evolving. stay updated with the latest trends and tools to keep your school at the forefront of the digital arena. 🔄🆙

12/04/2023

in the world of brazilian jiu-jitsu, the mat isn’t the only place for strategy. your social media can be a powerful tool too. 🥋📱

think of your content as the opening move in a chess game. provide value first. let your posts be more than just a sales pitch. use them to educate and inspire your audience. show the intricacies of bjj techniques, share fitness tips for grapplers, or dive into the mental game of jiu-jitsu. 🧠🤼‍♂️

content that educates creates a bond of trust. when your followers learn from you, they see you as an authority. this is crucial in bjj, where respect and knowledge go hand in hand. 🤝

inspire through stories. share student success stories, your journey in bjj, or how bjj can transform lives. make your followers see themselves on the mat, growing and evolving. 🌱

and remember, patience is key. just like mastering a submission, growing your bjj school through content takes time and consistency. but when your audience is ready, they’ll come to you, already convinced of your value. that’s when you ask for business. 💼

Two Days Media

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