Local FB Retarget Ads

08/19/2022

𝗛𝗼𝘄 𝗮𝘄𝗲𝘀𝗼𝗺𝗲 𝘄𝗼𝘂𝗹𝗱 𝗶𝘁 𝗯𝗲 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮𝗻 𝗲𝘅𝘁𝗿𝗮 $𝟭𝟶𝟶𝗸 𝗽𝗲𝗿 𝘆𝗲𝗮𝗿 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗱𝗲𝗻𝘁𝗮𝗹 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘄𝗶𝘁𝗵 𝗷𝘂𝘀𝘁 𝗼𝗻𝗲 𝘀𝗺𝗮𝗹𝗹 𝘁𝘄𝗲𝗮𝗸 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲?🔥🔥🔥

Consider that for a moment. Most doctors have a website and a page, but they don't know how to properly leverage their combined strength.

This is what most people get wrong:

⛔ 𝟭. 𝙏𝙝𝙚𝙮 𝙙𝙞𝙨𝙩𝙧𝙞𝙗𝙪𝙩𝙚 𝙩𝙝𝙚𝙞𝙧 𝙬𝙚𝙗𝙨𝙞𝙩𝙚 𝙩𝙤 𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚 (𝙜𝙧𝙤𝙪𝙥𝙨, 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜, 𝙙𝙞𝙧𝙚𝙘𝙩 𝙢𝙖𝙞𝙡 𝙬𝙞𝙩𝙝 𝙡𝙞𝙣𝙠𝙨, 𝙮𝙚𝙡𝙡𝙤𝙬 𝙥𝙖𝙜𝙚𝙨, 𝙮𝙚𝙡𝙥, 𝙚𝙩𝙘.) 𝙖𝙣𝙙 𝙚𝙭𝙥𝙚𝙘𝙩 𝙥𝙚𝙤𝙥𝙡𝙚 𝙩𝙤 𝙢𝙖𝙜𝙞𝙘𝙖𝙡𝙡𝙮 𝙠𝙣𝙤𝙬 𝙬𝙝𝙖𝙩 𝙩𝙤 𝙙𝙤 𝙬𝙞𝙩𝙝 𝙩𝙝𝙖𝙩 𝙞𝙣𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣.

Most visitors to your homepage will see a lot of information about you and how great you are as a doctor. But they don't get a clear offer outlining what's in it for them and why they should choose you over hundreds of other doctors in the area.

Maybe you have that information hidden somewhere in a tab, but let's face it, with everyone's short attention span online, most people will not bother to search deeper (unless it's an emergency, in which case they will go with the first option they find).

⛔ 𝟮. 𝙏𝙝𝙚𝙮 𝙥𝙤𝙨𝙩 𝙛𝙧𝙚𝙦𝙪𝙚𝙣𝙩𝙡𝙮 𝙤𝙣 𝙩𝙝𝙚𝙞𝙧 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙋𝙖𝙜𝙚 𝙗𝙪𝙩 𝙖𝙧𝙚 𝙪𝙣𝙖𝙬𝙖𝙧𝙚 𝙩𝙝𝙖𝙩 𝙖𝙡𝙢𝙤𝙨𝙩 𝙣𝙤 𝙤𝙣𝙚 𝙚𝙫𝙚𝙧 𝙨𝙚𝙚𝙨 𝙩𝙝𝙚𝙞𝙧 𝙥𝙤𝙨𝙩𝙨.

On January 12, 2018, Facebook killed the organic reach of business pages to make more room for content from friends, family, and sponsored content in an attempt to remove clickbait headlines and scammy websites from people's newsfeeds.

Unfortunately, this means that your company is now virtually invisible to everyone on Facebook. Assume you have 1,000 followers on your page. Even if you post every day, you may only reach 5-20% of your target audience with each post.

This may sound like Facebook is bad for business, but it isn't...

if you know how to use this information to your advantage and create a system that works for you.

You can have 0 followers on your page and still get patients and make money throughout the year if you don't post regularly. It is sufficient to have a couple of posts to demonstrate that you are not a fake page.

𝗟𝗲𝘁 𝗺𝗲 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗻𝗱 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗲𝗮𝗿𝗻 𝘆𝗼𝘂 𝗮𝗻 𝗲𝘅𝘁𝗿𝗮 $𝟭𝟶𝟶,𝟶𝟶𝟶 𝗽𝗲𝗿 𝘆𝗲𝗮𝗿:

✅ 𝟭. 𝗧𝗵𝗲 𝗙𝗮𝘤𝗲𝗯𝗼𝗼𝗸 𝗣𝗶𝘅𝗲𝗹: 𝗔𝗳𝘁𝗲𝗿 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮𝗻 𝗲𝗺𝗮𝗶𝗹 𝗹𝗶𝘀𝘁, 𝘁𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗯𝗲𝘀𝘁 𝘁𝗵𝗶𝗻𝗴.

You can collect information from anyone who has ever visited your website. If they have a Facebook account and visit your website, the pixel code will save their information. You are unable to access that information in order to check phone numbers or emails. It's all code.

For example, suppose you receive 2000 visitors (5 per day) from all of the traffic you receive throughout the year.

It's a low estimate, but it's a reasonable one for just organic reach.

Even if they only look at your page for a second, they are recorded in the pixel.

It means they were interested in some of your dental services in some way. Perhaps you're just looking for information, or you're bored.

✅ 𝟮. 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲
You can now use your pixel to record and retarget those people with a specific offer from your dental clinic. Assume it's a discount on implants, teeth whitening, or Invisalign, for example.

✅ 𝟯. 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 𝘁𝗵𝗮𝘁 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝘀 𝘆𝗼𝘂𝗿 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀' 𝗻𝗮𝗺𝗲𝘀, 𝗲𝗺𝗮𝗶𝗹𝘀, 𝗮𝗻𝗱 𝗽𝗵𝗼𝗻𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀.

You can now create a landing page that includes a map to your practice, some reviews, the offer you can provide, its benefits, and a clear call to action where people can submit their information to receive the coupon code to redeem the dental implant offer.

✅ 𝟰. 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮𝗻 𝗮𝗽𝗽𝗲𝗮𝗹𝗶𝗻𝗴 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿
You now go to your Facebook business page and create an ad with an eye-catching image, a clear message, and a compelling call to action.

And you have it set to only show to people who have ever visited your website (those 2000 people for example). This has a significant advantage because whenever that list of people changes (2001, 2002, 2003...), they will automatically see your offers later without you having to do anything else, such as go back and tweak your campaigns.

✅ 𝟱. 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗮𝗱𝘀 𝗳𝗼𝗿 𝗽𝗲𝗻𝗻𝗶𝗲𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗱𝗼𝗹𝗹𝗮𝗿
Retargeting ads are also much less expensive than standard ads because you tell Facebook directly who should see the offer (website visitors), so no money is wasted on training the algorithm to learn more about your audience.

The cost per click for a retargeting ad can be as low as a couple of cents depending on where you live.

✅ 𝟲. 𝗛𝗮𝘃𝗶𝗻𝗴 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗼𝗳𝗳𝗲𝗿 𝗮𝗻𝗱 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲𝘀
You now have a clear offer and a compelling reason for people to visit your practice because they "GET IT" when they see the retargeting ad and click to go to your landing page.

They understand the benefits of having you as their dentist and what offer they can accept to see if you are a good fit for them.

✅ 𝟳. 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗿𝗮𝗽𝗽𝗼𝗿𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀.
Then it's up to your communication skills to build a relationship with that patient once he or she is in your chair and explain other services they may require in the future.

You can also follow up with them via automated email sequences to keep the relationship warm all year.

👉 𝗟𝗲𝘁'𝘀 𝗹𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀. 𝗔𝘀𝘀𝘂𝗺𝗲 𝘆𝗼𝘂𝗿 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝘃𝗮𝗹𝘂𝗲 𝗶𝘀 $𝟮𝟱𝟶𝟶 𝗽𝗲𝗿 𝘆𝗲𝗮𝗿.
As a doctor, you should be aware of this. It may differ from practice to practice.

👍 𝗟𝗼𝘄 𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗲 𝟮𝟶𝟶 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗹𝗶𝗰𝗸 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗿𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗮𝗱 𝗼𝘂𝘁 𝗼𝗳 𝘁𝗵𝗲 𝟮𝟶𝟶𝟶 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝘀𝗲𝗲 𝗶𝘁 (𝟭𝟶% 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲).

𝟭𝟱𝟶 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗶𝗴𝗻 𝘂𝗽.

𝗢𝗻𝗹𝘆 𝟴𝟶 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗵𝗼𝘄 𝘂𝗽 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲. 𝗛𝗮𝗹𝗳 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁-𝘁𝗶𝗺𝗲 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 (𝟰𝟶%) 𝗼𝗻𝗹𝘆 𝘄𝗮𝗻𝘁 𝘁𝗵𝗲 𝗱𝗲𝗻𝘁𝗮𝗹 𝗶𝗺𝗽𝗹𝗮𝗻𝘁 𝘃𝗼𝘂𝗰𝗵𝗲𝗿 𝗮𝗻𝗱 𝗱𝗼𝗻'𝘁 𝘄𝗮𝗻𝘁 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝗲𝗹𝘀𝗲. 👏

𝙏𝙝𝙚𝙨𝙚 𝙥𝙚𝙤𝙥𝙡𝙚 𝙧𝙚𝙦𝙪𝙞𝙧𝙚 𝙢𝙤𝙧𝙚 𝙬𝙖𝙧𝙢-𝙪𝙥 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪𝙧 𝙚𝙢𝙖𝙞𝙡 𝙡𝙞𝙨𝙩.

𝗝𝘂𝘀𝘁 𝗼𝗻𝗲 𝗲𝗺𝗮𝗶𝗹 𝗽𝗲𝗿 𝗺𝗼𝗻𝘁𝗵 to stay on their radar. Emails can include a success story, an event, offers, and so on.

Because they will eventually require cosmetic dentistry.

𝗔𝗻𝗱 𝘄𝗵𝗼 𝗱𝗼 𝘆𝗼𝘂 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝗺𝗶𝗻𝗱 𝗶𝗻 𝗮𝗻 𝗲𝗺𝗲𝗿𝗴𝗲𝗻𝗰𝘆? 😀

Some new doctor or you 𝘄𝗵𝗼 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝘀𝗲𝗲𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝗼𝗻𝗰𝗲 𝗮 𝗺𝗼𝗻𝘁𝗵?

You also have the other 𝟰𝟶 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗿𝗲𝗾𝘂𝗶𝗿𝗲 𝗮𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆 𝙛𝙤𝙡𝙡𝙤𝙬𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙙𝙚𝙣𝙩𝙖𝙡 𝙞𝙢𝙥𝙡𝙖𝙣𝙩 𝙩𝙧𝙚𝙖𝙩𝙢𝙚𝙣𝙩.

𝙎𝙤𝙢𝙚 𝙥𝙚𝙤𝙥𝙡𝙚 𝙢𝙖𝙮 𝙬𝙖𝙣𝙩 𝙄𝙣𝙫𝙞𝙨𝙖𝙡𝙞𝙜𝙣, 𝙑𝙚𝙣𝙚𝙚𝙧𝙨, 𝘾𝙧𝙤𝙬𝙣𝙨, 𝘾𝙤𝙨𝙢𝙚𝙩𝙞𝙘 𝙩𝙧𝙚𝙖𝙩𝙢𝙚𝙣𝙩, 𝙖𝙣𝙙 𝙨𝙤 𝙤𝙣. 𝘿𝙚𝙥𝙚𝙣𝙙𝙞𝙣𝙜 𝙤𝙣 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪𝙧 𝙥𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡 𝙧𝙚𝙘𝙤𝙢𝙢𝙚𝙣𝙙𝙖𝙩𝙞𝙤𝙣𝙨 𝙖𝙧𝙚.

𝗙𝗶𝗻𝗮𝗹𝗹𝘆, 𝘄𝗶𝘁𝗵 𝘁𝗵𝗶𝘀 𝗺𝗶𝗻𝗼𝗿 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲, 𝘆𝗼𝘂 𝗴𝗮𝗶𝗻𝗲𝗱 𝟰𝟶 𝗮𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝗽𝗲𝗿 𝘆𝗲𝗮𝗿, 𝘄𝗵𝗶𝗰𝗵 𝘄𝗶𝗹𝗹 𝗯𝗿𝗶𝗻𝗴 𝘆𝗼𝘂 $𝟮.𝟱𝟶𝟶 𝗼𝗻 𝗮𝘃𝗲𝗿𝗮𝗴𝗲.💰

𝗧𝗵𝗮𝘁'𝘀 $𝟭𝟶𝟶,𝟶𝟶𝟶 𝗺𝗼𝗿𝗲 𝗽𝗲𝗿 𝘆𝗲𝗮𝗿 𝘆𝗼𝘂 𝗺𝗮𝗱𝗲 𝗯𝘆 𝘀𝗶𝗺𝗽𝗹𝘆 𝗮𝗱𝗱𝗶𝗻𝗴 𝗼𝗻𝗲 𝗲𝗹𝗲𝗺𝗲𝗻𝘁 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲: 𝘁𝗵𝗲 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗣𝗶𝘅𝗲𝗹. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗺𝗼𝗻𝗲𝘆 𝘆𝗼𝘂 𝘄𝗼𝘂𝗹𝗱 𝗻𝗼𝘁 𝗵𝗮𝘃𝗲 𝗺𝗮𝗱𝗲 𝗶𝗳 𝘆𝗼𝘂 𝗵𝗮𝗱𝗻'𝘁 𝗵𝗮𝗱 𝗶𝘁 𝗶𝗻𝘀𝘁𝗮𝗹𝗹𝗲𝗱.

Put this on your website, and feel free to use my strategy in your practice.

Kodro, founder of the "Automation Patient Boost System"

10/28/2020

3 huge marketing mistakes that could be costing your dental practice thousands of $

This is the third mistake tip.

🔷 3. Mistake number 3: Not advertising on Facebook

Great marketing can change the lives of dentists. There’s never been a better time to taste that. But you’ve got to be prepared to try something different. For many of the most successful dentists, great marketing starts with Facebook advertising.

It gives you a huge opportunity to increase leads, patient numbers, and treatment sales.

We’re not alone in believing it’s the best advertising platform in the world.

As Digital Marketer’s Molly Pittman – one of the world’s leading experts on Facebook advertising says:

"You no longer have an excuse to NOT advertise on Facebook."

She says that, because of the platform’s “incredibly robust” targeting options, “unless you’re attempting to target life form on Mars, Facebook’s got you covered”.

She adds: “Are you an insurance broker? Nail salon owner? Dog trainer? Marketing expert? Auto dealer? Fitness expert? Yes. You’re covered.” (and Dentist, of course. :P)

You can easily increase leads, patient numbers, and treatment sales with Facebook…because you can target your ideal patients by things like age, gender, where they live, the things they like, whether or not they have children. The list goes on.

There are now more than 3 million active Facebook advertisers (businesses that have advertised on Facebook in the previous month).

That’s an increase of 50% in one year. The majority of those are local businesses.

See below the video from Molly. I hope it makes sense.

Have a great week ahead, Docs! :)

https://youtu.be/FfsgUgk8oL8
Facebook Advertising Targeting Options by Molly Pittman with Digital Marketer.

Facebook Advertising Targeting Options by Molly Pittman with Digital Marketer. You can click here to read the full article - http://www.digitalmarketer.com/f...

10/27/2020

3 huge marketing mistakes that could be costing your dental practice thousands $

This is the second mistake tip.

🔷 2. Mistake number 2: Always go in for the hard sell

The power has shifted from dentists to patients.

If you go on for the kill every time you communicate with your patients and prospects, it becomes white noise. They will stop listening.

Sell, sell, sell does not work anymore.

✍️ The answer?
You need to give lots of great value upfront before you can earn the right to ask for the big sale.

👉 The good news?

It’s easy to do it.

🔶 Educate your patients and prospects
You have a secret weapon: your expertise in dentistry.
Use it to educate your audience. Write short Facebook posts or blogs or tweets.

What’s the number one question your patients always ask?
Write a short Facebook post about it.

What objections do your patients often have about spending money on particular treatments?
Write a blog addressing those objections.

Write about how your treatment can solve their problem. Make a commitment to post regularly.

If people visit your page and it hasn’t been updated for six weeks they will leave. If it’s full of interesting content, they will start reading.

This way you also establish authority and trust, which, ultimately, make them more likely to buy treatments from you. But don’t just talk shop all the time.

Show your human side. If a member of staff is running a marathon, post about it.

🔶 Call to action
Your patients will become friends. If you earn their trust, you have earned the right to throw the odd right hook. They’re more likely to listen to your offer. And you’re far more likely to sell the treatment.

As an entrepreneur, Gary Vaynerchuck says in his book: "Jab, Jab,, Jab, Right Hook":

"Jabs can be the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses."

“It’s just like when you’re telling a good story – the punch line or climax has no power without the exposition and action that come before it,” he adds.

“There is no sale without the story; no knockout without the setup.”

Don’t go for the hard sell all the time. Earn the sale by using your expertise and your humanity to give lots of great value upfront. The dynamic changes.

Some of them will now come straight to you, a phone call from a prospective patient asking if you can help feels a million times better than begging someone to buy something from you.

Take care, Docs!

10/27/2020

3 huge marketing mistakes that could be costing your dental practice thousands $

Most dental practices are making the same old mistakes. If you eliminate these errors, you have a big opportunity to give yourself a huge competitive advantage.
If you really want more leads and more patients – and to sell more treatments…… you can make it happen.

Here are 3 of the biggest:

🔷 1. Mistake number 1: Not selling the feeling

Too many dental practices write dry, old long-winded web pages and marketing materials.

It’s time to ditch your long-winded jargon and talk to your patients past, present, and future in a language they understand – and that sells. You need to connect with their emotions.

It helps you to build relationships with them and, ultimately, make more money.

Always think about this…

👉 How will your treatments make your patients and prospects feel good? If you don’t make it clear to them, you’re losing…

So if you offer will be:

✅ Teeth straightening -----> 🎯 Focus on the new confidence your patient will enjoy

✅ Implants -----> 🎯 Focus on how good it will feel to be able to eat with confidence or smile again

✅ Teeth whitening -----> 🎯 Focus on how they can feel like $1m for a special occasion

✅ Facial treatments -----> 🎯 Focus on how they can roll back the years by looking and feeling younger

✅ Monthly membership plan -----> 🎯 Focus on how they can feel secure they’re taking their oral health seriously

Tomorrow, we will post the next mistake tip.

Take care, Docs! 🙂

09/14/2020

Marketing automation may be new to you. If it is, you’re probably wondering why you should consider it. Here are the biggest benefits of doctor marketing automation as we see them.

✅ Marketing automation helps to automate certain aspects of your marketing, allowing you to fine-tune your strategy and save money.

✅ It saves time by allowing you to set up marketing campaigns so you can “set it and forget it.”

✅ It allows you to gain insights into your target audience, making it easier to allocate your time and resources to the marketing strategies that are most likely to bear fruit. You can learn which methods are the most effective (email, social media, and video marketing are three examples).

✅ You’ll get detailed analytics about every aspect of your marketing strategy.

✅ You’ll save money because you’ll spend less time on marketing and more time on providing the highest level of care to your patients.

The bottom line is that automation can save you time and money, and we believe it’s a great solution to make medical marketing for doctors easier, less stressful, and more effective.

What Can You Automate?

At this point, we hope you’re wondering about what you can accomplish with healthcare marketing automation.
Here are some of the things you can automate:

🆗 Patient scheduling and appointment reminders

🆗 New patients via Facebook Ads

🆗 Nurturing campaigns to follow up with the new possible patients

🆗 Call center to schedule the new patients in your calendar

🆗 Email marketing

🆗 Social media marketing

🆗 Blogging

🆗 Search engine advertising

As you can see, marketing automation tools can help you with nearly everything related to marketing your medical practice.

Find more details here:

https://fbretargetads.com/

09/01/2020

Hello, Docs!😀

Astazi o sa va impartasesc o noua idee pe care o puteti implementa in cadrul website-ului vostru si care sa va evidentieze rapid in fata vizitatorilor ce apar din diverse surse: Google cautare organica, Google Ads, Facebook, alte canale de social media.

Acestia sunt niste diferentiatori puternici ce va pot ajuta sa fiti remarcati rapid, mai ales ca d**a cm stim foarte bine atentia oamenilor este extrem de scurta tinand cont de faptul ca sunt bombardati zilnic cu sute de info.

Ideal este ca acesti diferentiatori sa fie legati printr-un link catre pagina respectiva, astfel incat daca vizitatorul doreste sa afle mai multe informatii sa le poata accesa usor.

Va las sa va ganditi cm va puteti evidentia fata de concurenta din orasul vostru. Eu as alege 6-7 diferentiatori din lista si as lega paginile pe care deja le am in cadrul site-ului de acestia.

🎯 Va las mai jos cateva exemple elocvente si va doresc multa inspiratie!

✅ OPEN 7 DAYS/WEEK

✅ 1-2 DAY DENTAL IMPLANTS

✅ IN HOUSE DENTURES

✅ SAME DAY EMERGENCY DENTIST APPOINTMENTS

✅ FRIENDLY FAMILY DENTISTRY

✅ IV SEDATION

✅ DENTAL IMPLANT PLACEMENT

✅ CLEAR BRACES FOR ADULTS & TEENS

✅ ANXIETY-FREE SEDATION DENTISTRY OPTIONS

✅ DENTAL INSURANCES ACCEPTED

✅ STATE-OF-THE-ART 3D DENTAL IMAGING

✅ GENUINE, HONEST DENTAL CARE

✅ INVISALIGN® CLEAR BRACES FOR TEENS & ADULTS

✅ COSMETIC DENTISTRY OPTIONS

✅ COMPLETE SMILE MAKEOVERS

✅ SE HABLA ESPAÑOL

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✅ FLEXIBLE DENTAL FINANCING OPTIONS

✅ SPECIAL OFFERS

✅ ALL ON 4

✅ ACCEPTS MOST DENTAL INSURANCES

✅ TOP-RATED DENTISTS IN ..........(City / State)

✅ EARLY MORNING DENTIST APPOINTMENTS AVAILABLE

✅ LIFE-CHANGING DENTAL IMPLANTS

✅ SAME-DAY DENTIST APPOINTMENTS

✅ EXTENDED OFFICE HOURS

✅ 0% FINANCING OFFERED

✅ MOST PROCEDURES PERFORMED IN-HOUSE

✅ AFFORDABLE DENTAL CARE

✅ NEW PATIENTS ALWAYS AVAILABLE

✅ (CITY) DENTISTS TRAINED IN THE LATEST TECHNIQUES

✅ EXTENDED HOURS AND WEEKEND APPOINTMENTS

✅ INSURANCE ACCEPTED AND BILLED

✅ EMERGENCY DENTISTRY

✅ CLEAR CORRECT OFFERED

✅ OVER 10 YEARS OF SERVICE

✅ RAPID, PROFOUND, REDUCED PAIN ANESTHESIA

PS: Daca aveti nevoie de ajutor la implementare, va rog sa imi spuneti.

Saptamana faina sa aveti, Docs!🤠

09/01/2020

How Should A Dentist Deal with Difficult Patients?

There are special challenges associated with being a dentist, and one of them is dealing with patients who aren’t happy to be at the dentist.
Whether their discomfort is caused by fear, pain, or financial stress, it can be difficult to break through their resistance and get them to trust you.

"What’s the best way to deal with difficult dental patients?"

It makes sense to ask that because ultimately, word of mouth is your most powerful marketing tool. With that in mind, here are the things you should know.

🟣 How to Build Trust with Patients
A difficult patient may be difficult for a variety of reasons. Some of the most common difficult patient scenarios include:

A patient who has a general fear of dentists

A patient who refuses a recommended or necessary treatment

A patient who cancels or no-shows for an appointment

The key to minimizing the amount of stress and lost revenue, both for yourself and your patients, is to find ways to build their trust in you.

Here are some pointers:

✅ Always be honest with your patients.
If a patient feels that you’re glossing over details or avoiding certain topics, it can destroy their trust instead of building it. It’s always best to be straightforward and matter-of-fact.

✅ Show empathy.
Making people feel that you understand their problems is a hallmark of good marketing—and good dental care, too. It’s understandable that some of your patients may be frightened or reluctant to undergo treatment. It’s your job to let them know that you understand and empathize and that you’ll be there with them every step of the way.

✅ Be sensitive about presenting serious information.
While you might be tempted to lay out the potentially serious consequences of avoiding a treatment, it’s best to approach such topics gently and with kindness. Since pain is one of the most common objections difficult dental patients will bring up, it’s not a good idea to bring up the prospect of more pain to win their trust.

Remember that the marketing aspect of this is about letting patients know that you’re an ally. Even if you’re dealing with an angry patient on the phone, they’ll be far less likely to refuse treatment or skip an appointment if you build trust with them.

🟣 Tips for Explaining Complex or Counterintuitive Procedures to a Patient

When a difficult or frightened patient needs a complex or counterintuitive procedure, it’s essential to explain it properly to make your patient as comfortable as possible.

Here are some tips that may help:

🔷 Use simple, clear language. If you get too technical with your explanation, you run the risk of the patient tuning out. Instead, focus on using a layperson’s language to explain what you’ll be doing and why it’s necessary.

🔷 Illustrate your point if you can. Visual aids can go a long way toward easing a patient’s worries or confusion about a procedure. Showing a diagram or photograph may help a patient understand what you’ll be doing and why.

🔷 Explain the consequences of skipping the treatment. When you’re dealing with dental patients who need counterintuitive treatments—for example, the preemptive removal of wisdom teeth—you may need to work hard to get them to understand a procedure’s importance.

By explaining what might happen without the procedure, you may be able to ease the patient’s objections.

Managing patients can be challenging, but these tips will help you clearly and thoroughly explain necessary treatments and get your difficult dental patients on board with your treatment plan.

🟣 How to Get Patients to Return to Your Practice
If you deal with difficult patients, you may be wondering how to get them to return to your practice. Return business is the best business because it costs much more to attract a new patient than it does to keep an existing one. Here are some pointers:

🔸 Use dental practice management software with online appointments and automatic reminders. Automation can help remind reluctant patients about their appointments and make them feel involved in their treatment.

🔸 Make follow-up and reminder phone calls. Sometimes a personal call can do more than anything else to convince a difficult patient to keep an appointment.

🔸 Build a personal connection with your patients. Make notes in your files to remind yourself of your patients’ kids’ names or what they do for a living. When you review your notes before an appointment, you’ll be able to reestablish that personal connection quickly.

🔸 Send birthday cards to your patients. A supply of birthday cards won’t cost you much and sending them to your patients can help remind them of what they loved about your practice. You already have your patients’ birthdays on file, so why not use that information in a way that benefits you and your patients?

🔸 When a patient fails to pre-book or misses an appointment, reach out to them. Sometimes a phone call or text from you is all they need to get back on track with their dental treatments.

Persistence and kindness are the keys to retaining patients.

Managing difficult dental patients can be a lot of work, but it can also be rewarding both professionally and personally. Utilizing the tips we’ve outlined will help you build trust with your patients and keep them with your practice for years to come.

Weekend plin de caldura sa aveti, Docs! 😎

👉👉 Daca aveti nevoie de mai multe info despre sistemul nostru automatizat de trimitere remindere, va rog sa ma contactati direct aici pe Facebook, pe email: [email protected] sau pe telefon: +1 929 202 2442.

09/01/2020

Dental Statistics 2019 - Did you know?

🔷 How many dentists are there in the U.S?
As of 2019, there are 200,419 dentists working in dentistry (dentists using their dental degree in some fashion) in the U.S.

Source: Supply of Dentists in the U.S.: 2001-2019 (Tables in Excel).

🔷 What is the dentist-to-population ratio in the United States?
As of 2019, there are 61.1 dentists working in dentistry per 100,000 U.S. population. Ratios vary by state.

Source: Supply of Dentists in the U.S.: 2001-2019 (Tables in Excel).

🔷 How many dentists are female?
Among the 200,419 dentists working in dentistry as of 2019, 33.4% are female.

Source: Supply of Dentists in the U.S.: 2001-2019 (Tables in Excel).

🔷 What percentage of dentists are specialists?
As of 2019, about one in five professionally active dentists (21.0%) reported that their practice, research, or administration area is an ADA-recognized specialty.
Source: Supply of Dentists in the U.S.: 2001-2019 (Tables in Excel).

🔷 What is the age breakdown of dentists in the United States?
Among the 200,419 dentists working in dentistry as of 2019, 17.0% are under age 35, 23.6% are ages 35 - 44, 21.4% are ages 45 - 54, 21.9% are ages 55 - 64, and 16.1% are age 65 and older.
Source: Supply of Dentists in the U.S.: 2001-2019 (Tables in Excel).

🔷 What is the average age of retirement among dentists?

In 2018, the average age of retirement age among dentists was 69.4 years, up from 66.5 in 2008.

Source: Health Policy Institute analysis of ADA Masterfile.

Take care Docs!