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Speakeasy Authority Marketing

Speakeasy helps solo attorneys and small law firms increase their revenue, and win more. Learn about our services: https://linktr.ee/speakeasymarketing

Speakeasy Authority Marketing Inc. is proud to provide excellent marketing services for our attorney clients. While our attorney clients have spent years studying the law, we have spent years honing our marketing craft, so that we can present them in the most positive and persuasive way possible. Our success is determined by our attorney clients’ success. All of us at Speakeasy Authority Marketing

Inc. are committed to working in a respectful and ethical way. We strive to be at least one step ahead of our competitors, and to build enduring professional partnerships with our attorney clients. Want to speak to us right now? Call (888) 425-9541 and ask for Richard. Follow Speakeasy on Social platforms:

Facebook: https://www.facebook.com/speakeasy.authoritymarketing
YouTube: https://rb.gy/ifi2ms
Twitter: https://twitter.com/SpeakeasyMkt
LinkedIn: https://www.linkedin.com/company/speakeasy-authority-marketing/

05/22/2026

Interest vs. Infatuation – Do you know what the difference is, between interest and infatuation?

When a client is merely interested in retaining you as their lawyer, that interest disappears like smoke in the wind just as soon as another attorney starts whispering sweet things in their ear.

It’s fleeting and fickle.

But infatuation…

When a client is infatuated with your law firm, and more specifically, with you as an attorney, other law firms don’t stand a chance. They can pull out all the stops and promise the world, but your client is thinking about you, and nobody else but you. You’re the only option now.
Learn more here: https://www.speakeasymarketinginc.com/interest-vs-infatuation/

05/15/2026

There Are Three Types Of Attorneys In This World — Which One Are You?

I’ve worked with hundreds of attorneys for almost six years now. In this time, I’ve come to realize that there are three different types:

Type #1 — The Entrepreneur Attorney:

He enjoys practicing law, but he’s really in this to build a business and make money. As such, he invests in honing his own marketing chops, and likes to take care of his firm’s marketing himself. He primarily identifies as a businessman, whose product happens to be legal services.

He wants his firm’s marketing to be ruthlessly profitable. Learn more here: https://www.speakeasymarketinginc.com/there-are-three-types-of-attorneys-in-this-world-which-one-are-you/

05/06/2026

Marketing “Case Law”

Just like the legal profession, marketing has its own “case law.”.

Every single day, smart marketers across the country (who work in other industries besides law) are testing new ideas in the court of capitalism.

Sometimes these ideas fall flat.

Other times, they lead to dramatic breakthroughs.

I’m talking about real increases in your bottom line — and being able to attract more and higher-quality clients without increasing your ad spend.

Although many of these strategies and tactics come from other industries, they can be applied to the legal industry to great effect. This is because the principles and nuances of solid marketing are universal.

Learn more here: https://www.speakeasymarketinginc.com/marketing-case-law/

04/30/2026

Only 3% of attorneys break $400K.

- Not because they’re smarter.
- Not because they work harder.
- But because they stop doing this one thing…

Namely, they stop trying to solve a time problem with time management.
If you’ve ever looked at a new case and felt dread instead of excitement….

You already know the truth most won’t admit:

You’re not building a practice.
You’re drowning in too much work.
The real ceiling isn’t your skill.
It’s your capacity.

And no amount of batching, productivity hacks, or longer hours will fix that.
Because growth doesn’t come from squeezing more out of your calendar…

It comes from building something that doesn’t depend on you for every billable hour.

That’s what the top 3% figured out.

Everyone else?

They just get faster at running in place.

If you’re tired of winning more work… and feeling worse because of it—
It’s probably time to rethink how your firm actually grows.

04/23/2026

Attracts Higher Quality Clients?

Here’s a simple way to fine-tune your marketing so that it attracts higher quality clients — i.e. clients who will happily pay your retainer fee without asking for a payment plan, who won’t resist your price or try to haggle.

Do you want to hear it?

Re-frame your credentials.

It sounds simple, and in many ways I suppose it is, but there’s more to it than simply pimping your firm’s website with bigger numbers.

You need to present your credentials in a different way.

In fact, I’ve identified and tested several different “hacks” you can make to your credentials, case studies, case history, etc. that not only elevates your perceived status and value, but also attracts classy clients (while repelling the tire kickers and looky loos who’ll only waste your time).
Learn more here: https://www.speakeasymarketinginc.com/attracts-higher-quality-clients/

04/16/2026

How To Deal With Young Punks Who Drive Down Your Prices?

Here’s some advice for dealing with junior attorneys — specifically, those ones who hammer down “market rates” by charging stupidly low fees (because they’re desperate to cut their teeth with real clients, and don’t need the cash since mommy and daddy pay for their lifestyle anyway).

Bear with me. This is good stuff.

What you can charge — and get paid for — is a product of how much perceived value you create for your clients. You know that already.

But here’s something you might not know:

Strategic marketers figured out long ago that there are two different types of perceived value: “price value” and “non-price value.”.

Learn more here: https://www.speakeasymarketinginc.com/how-to-deal-with-young-punks-who-drive-down-your-prices/

04/14/2026

Marketing “Case Law”
Just like the legal profession, marketing has its own “case law”.
Every single day, smart marketers across the country (who work in other industries besides law) are
testing new ideas in the court of capitalism.
Sometimes these ideas fall flat.
Other times, they lead to dramatic breakthroughs.
I’m talking about real increases in your bottom line — and being able to attract more and higher-quality
clients without increasing your ad spend.
Although many of these strategies and tactics come from other industries, they can be applied to the
legal industry to great effect. This is because the principles and nuances of solid marketing are universal.
Learn more: https://www.speakeasymarketinginc.com/marketing-case-law/

04/01/2026

Clients Who Think They Own Your Time

Behold a strange phenomenon:

Conventional wisdom suggests that the more you charge, the more your clients should expect from you; and its corollary, the less you charge, the less your clients should reasonably expect from you.

But conventional wisdom is wrong.

You know that, and I know it.

Typically — in my experience as a professional marketer, and also according to dozens of attorneys I’ve spoken with about this — when you charge lower fees, you tend to attract high-maintenance clients who think they own your time and treat you as if you were their personal shrink.

Learn more here: https://www.speakeasymarketinginc.com/clients-who-think-they-own-your-time/

03/24/2026

If Every Attorney Knew This, It Wouldn’t Work!

Let’s talk about sales cycles.

For most law firms (and solo attorneys), their sales cycle begins when a potential makes the decision to look for a lawyer; and it ends when he/she signs the dotted line and agrees to retain (or pulls out their credit card and pays you).

When I tell this to attorneys, they usually smile in a condescending way that says: “No s&*t Richard. Next you’re going to tell us we need to advertise.”

But let’s not be too hasty.

Most attorneys do NOT know what I’m about to share with you.

(If they did, it wouldn’t work anymore.)

Learn more here: https://www.speakeasymarketinginc.com/if-every-attorney-knew-this-it-wouldnt-work/

03/16/2026

How to marginalize price-cutting competitors – This is a simple tactic that’s been used to wicked effect by marketers in other industries — particularly technology.

You too can use it to marginalize competitors who (foolishly) cut prices to unsustainable levels in an attempt to muscle in on your market share.

Let’s say your average fee is $5,000.

And let’s say a one or two newly-minted lawyers are offering to represent your potentials for just $2,000.

Now, if you were a potential and you had the choice between retaining an attorney for $5,000 or retaining one for $2,000 — all other things being equal, which one would you choose?

Obviously, this question has a false premise.

Your services aren’t equal. You and I both know it.

Learn more here: https://www.speakeasymarketinginc.com/how-to-marginalize-price-cutting-competitors/

03/06/2026

THE TOP 5 STRATEGIES BEHIND ATTRACTING HIGH-END CLIENTS

Using the five strategies to attract valuable clients is the first step on the path to closing them, but they will also be evaluating your firm to determine if they made the correct choice. Ensuring that your practice and client management skills are up to s***f makes step five in the strategy much easier. If by the time you follow up, the client has already researched your firm and liked what they have seen, it is far easier to get and keep the ball rolling smoothly to landing that client.

Learn more here: https://www.speakeasymarketinginc.com/the-5-key-strategies-of-attracting-high-end-clients/

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