04/03/2026
Let's talk about the leak most HVAC, plumbing, and home services owners refuse to look at.
You're spending $2,000… $5,000… $10,000 a month on Google Ads and Local Services Ads.
The leads are coming in. The phone is ringing.
And a significant percentage of those calls? Never getting answered.
Here's the industry data that should make every home services owner uncomfortable:
→ The average home services company answers only 71% of inbound calls during business hours.
→ During peak periods, that number drops to 63%.
→ After hours? Under 20%.
That means for every $10,000 you spend on marketing — roughly $3,700 in paid lead spend goes straight to voicemail.
And voicemail, in 2026? That's just a polite way of sending customers to your competitor.
Your ads aren't the problem. Your phone process is.
Before you spend another dollar on lead generation this quarter, answer this honestly:
What percentage of your inbound calls got answered last week?
If you don't know — that's your first problem.
Comment "AUDIT" below and we'll show you exactly where your calls are going.