Growth Scalers

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Team of 20+ eCommerce growth experts | Scaled multiple eCommerce brands past $1M+
We help established eCommerce brands scale through full-funnel growth - from store optimisation, paid ads, email marketing & growth strategy.

09/07/2026

The Biggest Mistake New Childrenā€™s Brands Make Before Launch

Thinking about launching a childrenā€™s brand? There are a few things worth figuring out before that first collection ever launches. One of the biggest is cash flow - the advice here is to have around three times the cost of the first collection set aside, on top of the marketing budget.

Then thereā€™s technology: using AI and other tools to take mundane or time-consuming tasks off the founderā€™s plate.

And perhaps most importantly, build the foundations for where the business is going, not just where it is today. Childrenā€™s products are highly regulated, and as the business grows, going back and rebuilding those foundations can become much more complex.

Sometimes the smartest thing a founder can do early on is speak to someone whoā€™s already been through it and spot those hurdles before they become expensive problems.

If you havenā€™t watched the full episode yet, go check it out here:
https://youtu.be/s1rhSQOA2gg?si=nAwQqvxq6CmUb_-9

09/04/2026

Our latest episode of the Ecommerce Founders & Operators podcast is live now.
This week, our co-founder John Mills sits down with Nicola Perring, who has spent the last 35 years working across retail, buying, merchandising and eCommerce.

One of the biggest takeaways? That more products doesn't always mean more growth.

āœ”ļø Why too many options can cannibalise your sales
āœ”ļø How excess stock traps cash and limits growth
āœ”ļø Where AI is already saving small businesses serious time
āœ”ļø Why brands need to solve today's problems before chasing tomorrow's growth

A really practical conversation for anyone running or scaling an eCommerce brand.
šŸ‘‰ https://youtu.be/s1rhSQOA2gg

To growing eCom brands,
Growth Scalers šŸš€

09/02/2026

The Biggest Thing Behind Our Growth Wasnā€™t Marketingā€¦

For every company, thereā€™s going to be a structure. But weā€™ve found that the real magic happens when people have room to find their voice within it.

Here at Growth Scalers, our co-founders have tried to give each part of the team real ownership over what they do. That freedom of expression has brought some incredible ideas to the table, and itā€™s helped create a team environment where people genuinely enjoy working together.

We even have time set aside that isnā€™t about work at all - just a coffee and martini and a chance to talk. And because our team comes from different cultures and backgrounds, you never quite know where the conversation is going to go.

Thatā€™s something we really value here, and the same thing carries over to our clients. We believe people work with people, and when thereā€™s trust, understanding and great work, that relationship can become something much bigger than a typical agency-client relationship.

08/28/2026

If your brand is already doing a few million in revenue but still isnā€™t on TikTok, there might be a few things holding you back.

Maybe you still think TikTok is just for teenagers. Maybe youā€™re waiting until youā€™ve figured out the ā€œperfectā€ content. Or maybe you havenā€™t realised that TikTok is also becoming a place where people search for products and buy them without ever leaving the app.

While your brand is waiting, your competitor could be getting discovered instead. The brands that move now have an opportunity to build on the channel before everyone else catches up.

Are you moving now, or waiting until everyone else catches up?

08/26/2026

Over 280,000 people are sent back to prison for this.

One of the toughest parts of coming out of prison is simply trying to stay organised. Finding somewhere to live, getting a vehicle, getting a phone, getting clothes - then suddenly having 40, 50, even 60 different conditions to keep track of. And missing an appointment or a payment can have serious consequences.

James mentioned that more than 280,000 people are sent back to prison every year for technical violations - not for committing a new crime, but for things like missed appointments or missed requirements.

I couldn't help but also think about how this relates to ecommerce too: when there are too many moving parts, relying on memory and hoping everything gets done isn't really a system. The more complex the operation becomes, the more important it is to have the right processes, reminders and systems doing some of the heavy lifting. Because sometimes the biggest problems aren't caused by one massive mistake - they're caused by something small simply being missed.

08/25/2026

James made a promise to himself when he got out of prison in Arizona in 2022: no matter how hard life got, he wasnā€™t going to put himself in a position where he could lose his freedom again.

He started reselling. Picking up things people were giving away or throwing out, then finding a way to sell them. Designer shoes, random items from Facebook Marketplace, things people simply didnā€™t want anymore. It started as a way forward, but eventually became part of a completely different life - marriage, a son, and building something of his own.

Thereā€™s something powerful about that mindset, especially in eCommerce: sometimes the biggest shift starts with simply deciding that the old way of doing things isnā€™t an option anymore.

This is the Ecommerce Founders and Operators Podcast by Growth Scalers šŸŽ™ļø
https://youtu.be/cVGeSmmJ7Ns?si=wyto3VFuLpaCffSk

08/24/2026

A lot of brands think TikTok Shop means spending more on ads. But thereā€™s another way to get more people creating content around your products.

With TikTok Shop affiliates, creators can showcase products through videos and live streams, then earn a commission when their content generates a sale. That means more creators talking about the product, more content being created, and the potential for more sales without paying creators upfront. Itā€™s a pretty interesting way to turn creator content into another sales channel.

If TikTok Shop is part of the growth strategy, this is definitely worth understanding.

08/21/2026

After coming back from Iraq, James didnā€™t know what he was feeling. PTSD wasnā€™t something he understood at the time, and he felt the Army hadnā€™t done a great job recognizing it in soldiers. That led to substance abuse, heavy drinking, prescribed medications, and eventually being discharged from the military and incarcerated in California at just 19 years old.

What followed was years of being in and out of the system. He had family support, but they were all out of state, leaving him without anyone nearby to help him navigate life after prison. As he put it, getting out without a plan or the right support felt like being ā€œthrown to the wolves.ā€

Full EP:

https://youtu.be/cVGeSmmJ7Ns?si=ePTtS_cIaCYEF8zZ

08/20/2026

This trailer gives you a small glimpse into our conversation with James Hensley.

What do you do when the life youā€™ve built isnā€™t the life you want anymore?

James had to answer that question the hard way. After the military, addiction and years in prison, he eventually decided to stop looking backwards and start building ā€” first through reselling, and now through a tech company designed to solve a problem he experienced himself.

The full episode is now live.

šŸ‘‰ Go watch it here and don't forget to subscribe while you're there:
https://youtu.be/cVGeSmmJ7Ns?si=VAwJhBLly_EZK_qH

šŸ˜³"I had one of those conversations with James where you finish the recording and think ā€œthereā€™s no way we got all of tha...
08/20/2026

šŸ˜³"I had one of those conversations with James where you finish the recording and think ā€œthereā€™s no way we got all of that into one episodešŸ˜³.ā€ - In John's words

EP2 of The Ecommerce Founders & Operators Podcast is out now and it features a conversation with James Hensley

James joined the Army at 17, was deployed to Iraq, struggled badly after coming home, spent years in and out of prison - and today he's building an AI app designed to help people avoid going back into the system for technical violations.

āœ”ļø From Iraq at 17 to incarceration
āœ”ļø How reselling became his way back
āœ”ļø Building On Paper from personal experience
āœ”ļø What it's actually like building a tech product without a technical background

šŸ‘‰ Go watch it here and don't forget to subscribe while you're there:
https://youtu.be/cVGeSmmJ7Ns?si=VAwJhBLly_EZK_qH

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