08/13/2026
Here’s how we’d build the strategy and visuals ➡️
Everyone says “small batch, ethically sourced, roasted fresh.” That’s the price of entry, not a position ☕️
Interviews with the regulars, the baristas, the DMs. The answer is never the beans. It’s the 7am ritual, the guy who remembers your order, the table you always take ✨
Not a tagline. A filter. Something like: “the roaster for people who take their morning seriously.” Every post either passes that test or doesn’t get made 🥹
Refreshing the visual language and voice with a cool toned palette, real hands and steam over flat-lay product shots 📸
The craft (why this roast), the ritual (mornings, regulars, playlists), the place (the neighborhood they’re part of). Roughly 3-4 posts a week, no filler 📱
Saves, shares, profile visits, and foot traffic on the days we post. Positioning that doesn’t move behavior is just a mood board.
If your feed looks like everyone else’s in your category, that’s a positioning problem, not a design problem. Reach out to us to learn more 📩
