PlusMedia Solutions

PlusMedia Solutions Plus Media Solutions is a two-sided impact solutions provider that seamlessly connects audiences to

Bill Strickland took a story that could have ended in struggle and turned it into a blueprint, proving that beauty, dign...
08/03/2026

Bill Strickland took a story that could have ended in struggle and turned it into a blueprint, proving that beauty, dignity, and high expectations aren't luxuries reserved for the fortunate. They're tools anyone can use to change a life, a neighborhood, a whole way of thinking about what's possible.

That's the story we're telling through Pursuing Light: The Bill Strickland Story, and the Pursuing Light +Impact Hub is where you can go to watch, share, and dig deeper into it.

The world doesn't have nearly enough people like Bill. We built the Hub to make sure his belief in second chances, and in people, reaches further than one city or one generation.

If you're near the Chautauqua Institution tomorrow, August 4th at 8 PM, the film is screening free as part of the inaugural Gordon Parks Documentary Film Festival.

Explore Bill's story and legacy: pursuinglightfilm.com

Strickland Global Leadership Institute

Al Roker asked the question our whole impact field should ask themselves: "We can tell stories… but why are we telling t...
07/30/2026

Al Roker asked the question our whole impact field should ask themselves: "We can tell stories… but why are we telling them?"

At this year's Social Innovation Summit, the panel from Al Roker Entertainment clearly stated that attention is a result, trust is a relationship. Views tell you someone watched. They don't tell you why, or whether anyone did anything because of it.
It’s not about production. It is about what we do "after the cameras stop." Roker described staying connected to the people in their films so the work keeps doing something in the world long after release.

That moment, after the credits roll, after a viewer feels something, is the most underused opportunity in media. It's where attention either becomes action or evaporates.

It's also where +Media lives. The field doesn't need more reach. It needs proof that the stories worked.

Grateful to ARE and the Summit for naming it so clearly.

Read more about where stories become real impact: https://www.linkedin.com/pulse/after-cameras-stop-where-stories-become-impact-julie-davitz-eytrc

Our July newsletter is out.How do we stop measuring the performance of impact and start proving the real thing? That que...
07/23/2026

Our July newsletter is out.

How do we stop measuring the performance of impact and start proving the real thing? That question has been following us everywhere this month, from the hallways of Panama City to deep dives with top thinkers.

We could blame the summer heat, but honestly, we have just been swept up in some amazing conversations.

This month we are unpacking exactly that. A postcard from the 2026 SBCC Summit, some very honest thoughts on the impact industry's go-slow problem, and an exciting new partnership with The Nonprofit Quarterly we are thrilled to finally share.

The conversation has left the building. The field is ready. Are we?

Read the full July dispatch here: https://www.linkedin.com/pulse/field-ready-we-julie-davitz-xf1zc

Five days in Panama City with 1,000+ social and behavior change practitioners from 100+ countries and one question kept ...
07/16/2026

Five days in Panama City with 1,000+ social and behavior change practitioners from 100+ countries and one question kept surfacing in every hallway conversation at the 2026 International SBCC Summit: how do we move from measuring intent to measuring behavior?

That was the argument +Media brought to our panel, "Whose Story Counts and What Drives Action." Stated intent is a proxy. Documented action is proof. When +Media built the audience engagement platform for NBCUniversal Peacock, we didn't ask viewers what they planned to do. We captured 155,000+ verified behaviors at a 22.9% action rate, against a sub-2% industry norm.

Enormous thanks to the Johns Hopkins Center for Communication Programs and the Gates Foundation for convening a truly global community. The brains, generosity, and urgency in those rooms, from Lagos to Lima to Panama City, is why we believe this field's best chapter is the one where we prove what we change.

Don't just watch. Do.

SBCC Summit

Nina Simone wrote "Mississippi Goddam" in under an hour, in a fury.Its target wasn't only the bigots. It was the reasona...
07/06/2026

Nina Simone wrote "Mississippi Goddam" in under an hour, in a fury.

Its target wasn't only the bigots. It was the reasonable people, the ones counseling patience, saying go slow, insisting change takes time.

Wesley Morris wrote about the song in the NYT's America250 package this weekend. I read it and thought: this is exactly how I feel about the impact space.

Everybody knows an impression is not an outcome.
Everybody knows "awareness" is not a theory of change.
Everybody knows the impact report was written for the funder, not the cause.

And yet the industry keeps counseling itself to go slow. Go slow on measurement. Go slow on accountability. Go slow, because moving fast means finding out whether any of this works.

Here's what the go-slow caucus doesn't want to confront: the proof already exists. Our audience action platforms report 22.9% against an industry norm below 2%. Ten times better isn't a rounding error. It's evidence that the standard performance is a choice.

Show me the behaviors, not the impressions or stop calling it impact.

Full piece: https://www.linkedin.com/pulse/impact-goddam-julie-davitz-4acyc
Don't just watch. Do.

Our June newsletter is here and we think you'll want to read this one.The industry is finally asking the question it's b...
06/18/2026

Our June newsletter is here and we think you'll want to read this one.

The industry is finally asking the question it's been avoiding: views, impressions, reach... the numbers look great. But did any of it actually change anything?
That question is driving everything we're doing right now. Podcasts, op-eds, new partnerships, and some of the sharpest thinking on what impact media actually needs to become.

The Attention Economy had a good run. The Action Economy is what's next and we're building for it. Come along for the ride.

Read the full issue: http://www.linkedin.com/pulse/were-attention-economy-anymore-julie-davitz-7gaxc

Let’s be real, how many times have we watched an incredible documentary, felt fired up, and then just went back to scrol...
06/10/2026

Let’s be real, how many times have we watched an incredible documentary, felt fired up, and then just went back to scrolling?
That drop-off is exactly what we need to fix.

Our CEO, Julie Davitz, is heading to Panama City for the 2026 International SBCC Summit to talk about what happens after a great story ends. During her session, "Story. Strategy. Systems.", she'll share how to close the gap between audience inspiration and measurable, real-world behavior change.

We'd love to see you there. Registration is open: https://sbccsummit.org

SBCC Summit

06/05/2026

Is your brand’s purpose just a feel-good story, or is it a measurable business strategy?

For too long, leaders have been sold the lie that they must choose between driving profit and making an impact. Our CEO, Julie Davitz, recently sat down with Chase Friedman on the In Pursuit of Purpose podcast to completely dismantle this outdated mindset.

If you've ever wondered how to bridge the gap between inspiring storytelling and real consumer action or how to actually measure the ROI of your impact campaigns, this conversation is a must-watch. They dive deep into the data proving that "doing good" is no longer just a charity initiative; it is your ultimate competitive advantage.

Stop choosing between profit and purpose. You can, and should have both.

Watch Julie's full interview to uncover the true ROI of Purpose: https://www.youtube.com/watch?v=6RPnm9gn-ho

Your campaign reached thousands of viewers. But did it actually change anything?François Bazini, former CMO of Suntory E...
06/03/2026

Your campaign reached thousands of viewers. But did it actually change anything?

François Bazini, former CMO of Suntory Europe, has been asking this question for years, and the answer is making a lot of marketers uncomfortable.

Impressions. Reach. Views. They tell you what was seen. Not what shifted. Not what moved. Not what changed inside the audience.

The same accountability gap that broke brand marketing has now arrived in entertainment, philanthropy, and social impact. And the organizations that solve it first will have a structural advantage that compounds over time.

We're not in the Attention Economy anymore. We're in the Action Economy.

Read the full piece: https://www.linkedin.com/pulse/cmo-proof-problem-why-awareness-longer-enough-julie-davitz-gkwce

Daren Smith wrote something in IndieWire that’s important for impact entertainment practitioners.He's a film fund manage...
05/28/2026

Daren Smith wrote something in IndieWire that’s important for impact entertainment practitioners.

He's a film fund manager, not an impact producer. But he's figured out what our field keeps avoiding: audience is not a marketing problem you solve six weeks before release. It's a relationship you build from day one.

His framework says the average buyer needs 7 hours of content, 11 touchpoints, 4 mediums before they say yes. The typical impact campaign offers maybe 15 minutes across two.

After years proving stories work, it’s time to prove we can build the audience to receive them.

At +Media, we've seen what happens when you do: 155,000+ documented viewer behaviors. A 22.9% average action rate. Sub-2% is the industry norm.

The stories are good. Now the system has to catch up.

https://www.indiewire.com/features/commentary/indie-film-audience-problem-producers-path-1235191178/

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