Bolder

Find influencers that love your sustainable brand. Be bold. Be sustainable. Content creators beyond social media

05/07/2024

Unlocking the potential of Generation Z in your marketing strategy is essential in today’s landscape 💫.

This generation, characterized by its unique perspectives and digital presence, is reshaping various aspects of society, including the workplace 📲.

Ignoring Gen Z in your marketing endeavors could mean missing out on significant opportunities. This generation wields considerable influence, not just among their peers but across other demographics as well.

So, how can you effectively tap into this influential demographic? Swipe through to discover key strategies for marketing to Generation Z. 🤝

04/01/2024

🎉 Calling all Content Creators! 🎨✨ Instagram has just launched some new features designed to fuel your creativity and elevate your content game! Here’s a sneak peek at what’s in store:

📸 Photo Carousel: Now you can share up to 15 photos in a single post!

🌈 Backdrop on Insta Stories: This one we’ve seen before (does TikTok rings any bells?)

⏪ Post to the Past: Missed the perfect moment to share a post? No worries! With the new “Post to the Past” feature, you can schedule posts to go live at a specific date and time.

🚀 Have you tried any of this already?

03/15/2024

🌟 Gen Z’s Shopping Revolution 🌟

Goodbye, linear consumer funnels! 👋 Gen Z is rewriting the rules of shopping with their infinite loop of inspiration, exploration, community, and loyalty. 🔄 A new study from shares that these are the new ways of conquering Gen Z consumers this 2024:

🛍️ Social Media as the Ultimate Marketplace:
Forget traditional paths to purchase! Gen Z’s primary marketplace is social media, where they find everything from fashion trends to beauty inspo. 📱💄

🔍 Cut Through the Noise:
With content overload, brands need to stand out. Gen Z craves inspiration and discovery amidst the clutter. 🌈

💡 Influencers Lead the Way:
Influencers and creators drive trends, shaping Gen Z’s shopping decisions. From micro-trends to major launches, they set the tone. 🌟

📺 The Power of Short Form Video:
Platforms like TikTok and Instagram Reels shape culture like never before, influencing fashion, beauty, and entertainment trends. 🎥✨

🛒 Blurring Online and Offline:
While digital reigns for inspiration, Gen Z still values in-store experiences. They prefer trying before buying, blending online research with offline purchases. 💻➡️🛍️

Rock your marketing strategy.
Read the full article on Voguebusiness.com

03/13/2024

Do you agree? 🧐
User-Generated Content has become key for brands to spread awareness and sell, not only products but stories and values.
Brands need to use this content and their creators in their favor. This is why Bolder has developed a Shopify App to create shoppable videos in order to avoid impulsive purchases and replace them with loyal customers and long-term relationships between creators and brands 🚀

02/21/2024

We believe in the power of authenticity and real connections. That’s why we choose to collaborate with nano and microinfluencers! 💎✨ What sets Nano and Microinfluencers apart? Their genuine engagement and authentic influence create meaningful conversations and real conversion opportunities. 💬💼
📈 Numbers don’t lie, but neither does authenticity! They may have a smaller following, but their impact is mighty. 🌐💪
Be a content creator with Bolder! 🚀

02/11/2024

What’s your favorite outfit so far? 👗✨We read you 💌

01/14/2024

We're one month away from Valentine's and this may be the perfect time to start a collaboration with creators that re in love with your brand 🌟. Customers will fall in love with video content on your products. DM us to sign up to Bolder as a brand or content creator and start today

01/09/2024

If you could choose just one look from Nadia, which would it be? 🌟 Swipe left to see some stunning collaborations she’s been a part of!

12/29/2023

Elevate your website's end-of-year vibe by featuring trendy content videos from social media on your home or product page. 🌟✨ Enhance the user experience with our Shopify app! Click the link in bio to step into the Bolder End-of-Year Mood. 🚀

12/27/2023

As 2023 comes to an end, we can't help but reflect on the incredible journey we've had! Here's a recap of everything that unfolded this year. Thank you for being a part of it! ✨
If you haven't joined our community yet, what are you waiting for? Connect with us to tap into user-generated content and kickstart your planning for 2024's strategies!

11/25/2023

Our tips for UGC:
1. Be organic: make it sound authentic, be you. Try the product and let people know your thoughts, do not repeat a speech.
2. Be spontaneous: create your content with context, but in your every day routine.
3. High quality is always a must: create your content with good light, check audio, add subtitles if you are doing a voice over. You won't post it on your socials, but the brand will. Make it count!

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