Sweden Unlimited

04/28/2026

Just launched: Serotonin Beauty ✨
Founded by Iulia Scvortova .scvortova, this feel-good makeup brand is all about mood, confidence, and self-expression.
Clean, vegan, cruelty-free, and genuinely fun to wear.
We designed and built the new Shopify site.
Content by TUX CREATIVE

04/01/2026

Celebrating 50 years in business by looking back at our original 1976 logo. It was nostalgic, romantic, optimistic, and maybe a little too hippie. A hand-drawn etching of ourselves, meant to capture the spirit of the age. But what were we thinking? We changed that logo pretty quickly because it was just too much. But looking back, there’s something kind of cool about it. Maybe we bring it back? 🍎

03/10/2026

Before Sweden Unlimited was a studio, it was a band. Before it was a band, it was a bunch of kids making paper flyers in the LES. This tee features the Mitsubishi LT-SV — a two-speed vertical record player from 1983 that we were obsessed with. We never owned one. We just loved the way it looked. Some things don’t change. 🎵 $22.22

05/30/2025

PIXIE
The Fuzzy Pixel Burglar

She doesn’t talk. She just appears—draped in electric internet-blue fur, eyes wide behind a black bandit mask, legs long and sharp in glossy black leather. On her feet: wedge-heeled hot pink trainers built for silent getaways.

Pixie is our studio’s silent partner. A mischievous mascot with a fashion edge and a knack for stealing pixels, crashing layouts, and vanishing before anyone can find the undo button.

She’s more than a moodboard come to life—she’s the spirit of the work: bold, strange, fast, and just a little bit glam. You won’t catch her in meetings. But when things get too safe, too templated, too expected—Pixie shows up. And things get interesting.

05/23/2025

Nothing to Do This Weekend? Shop Sweden Instead.

05/01/2025

🚨 Case Study Alert: Outdoor Voices x Sweden Unlimited 🚨

When Outdoor Voices found themselves entangled in a complex headless Shopify setup that hindered their agility, they turned to Sweden Unlimited for a solution. The result? A streamlined, efficient, and scalable e-commerce platform built using Shopify's native Liquid framework.​
Sweden Unlimited

The Challenge: Outdoor Voices' hybrid headless Shopify site, with a custom frontend decoupled from Shopify's Liquid framework, became a maintenance nightmare. Routine updates required intensive developer intervention, locking out Shopify’s native functionality and creating friction across teams, costs, and timelines.​

Our Approach: Sweden Unlimited audited the existing infrastructure, untangled unnecessary complexities, and rebuilt the site using Shopify-native templates. Key deliverables included:

A replatformed Shopify storefront using Liquid templates

Production-ready Figma files with annotated UI elements

A robust global component library

Seamless integrations with Klaviyo, Afterpay, and Loop Returns

Shopify Search & Discovery-powered features

Checkout extensibility planning and a migration roadmap​
InsideHook

The Outcome: Outdoor Voices regained control over their site, reducing reliance on developers for routine updates and restoring agility to their e-commerce team. The brand can now iterate faster, launch campaigns more easily, and confidently leverage Shopify’s ongoing feature releases—all while maintaining a seamless customer experience.​

🔗 Read the full case study here: https://swedenunlimited.com/case-study/outdoor-voices/

Sweden Unlimited replatformed Outdoor Voices’ over-engineered headless site into a streamlined, scalable Shopify build—restoring speed, flexibility, and control for this beloved activewear brand.

05/01/2025

https://www.linkedin.com/posts/lejakress_we-didnt-set-out-to-make-an-agency-in-activity-7315061192417300480-pW9k?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAETotABkR4G-lj8aHVZVm_5rp_bEP0eLI4

We didn’t set out to make an agency. In the late 90s, we were making music as a band called Sweden. We taught ourselves to build websites. We had friends in fashion who needed them. So we started designing and coding, pulling from our creative backgrounds and figuring it out as we went. We called ...

01/08/2024

https://swedenunlimited.com/recommerce-revolution-from-thrift-store-finds-to-digital-dominance/

Sweden Unlimited is a New York based digital agency specializing in strategy, design, content and ecommerce for fashion, beauty and lifestyle brands.

01/06/2024

Happy New Year

03/11/2023

Taking Mens Health to the Next Level
We were approached by a new startup helping middle-aged men suffering from low testosterone regain their lives. Testosterone deficiency is common in men over 40 years old. A natural chemical produced by the body, it exists in all males. Still, when it stops being produced, it can lead to symptoms including fatigue, diminished s*x drive and a general lack of motivation.

Sweden Unlimited were approached by Wellcore to help middle-aged men suffering from low testosterone regain their lives.