Anne Torselius

06/16/2022

With so many changes to Instagram lately...
Are hashtags still significant?

06/16/2022

06/16/2022

Says prospective client: "I'll invest in ads when I KNOW there will be an ROI."
To be blunt? Few things frustrate me as much as hearing this.
And I hear it far more often than I wish to admit.
Most people are not afraid to invest if they KNOW THEY WILL GET A RETURN.
Sounds game right? Like you're being a smart entrepreneur?
Wrong.
That's like saying, "I'd be happy to get married if I could be guaranteed divorce, sickness or death won't happen."
Good luck with that.
I won't insult your intelligence by saying there are no guarantees in life, but it always strikes me how many people think this is a valid approach and mindset to advertising....
"I'll invest so long as I know there will be an ROI."
That's like saying, "I'll buy a lotto ticket if I know it's a winner."
And I get that it's not entirely their fault.
Many well-meaning entrepreneurs have been led to believe that in order to invest in advertising, we've got to know there's going to be a clear ROI (return on investment).
We see SO MANY people flaunting how they make $10 for every $1 they invest in ads, so it's no surprise we have these totally unrealistic expectations about what's "normal" online.
So can I tell you a secret from someone who's been behind the curtains of many businesses spending thousands in ad spend….. A guaranteed ROI doesn't exist.
This is never possible.
The people who reap the reward are those brave enough to take the risk.
Do we want it to be a calculated risk? Most definitely!!
Do we want to make sure we have the best people on our teams? No brainer!!
But can any product or service be "guaranteed" to succeed? Sadly no.
While I can commend you for being business savvy, even the most seasoned of entrepreneurs know that testing a new offer takes time, effort, investment and time to make tweaks.
Every truly honest business owner will admit that only ever 9 out of 10 business ideas actually take off.
And even if you've got a great idea, it can take a few months or more to crack the funnel and make the needed modifications to optimize (and this is always evolving).
If there were such a thing as a "guarantee" then the business world would be so much simpler and far more people would be in business.
The person who gets the biggest reward is the one brave enough to take the risk.
I can promise you the people with the MOST successful online products did extensive advertising testing, tweaking to their offers, putting in blood, sweat and tears, having faith it would work out and the courage to persist and fund their dreams maybe when it didn't even seem possible.
Above all, they have the mindset that advertising is an investment and even if it doesn't have the results you dreamed of, it's gonna give you a tonne of data about what you could be doing better.

06/16/2022

A common mistake: People often ask me…What’s the best type of LEAD MAGNET to create?
The reality is this is one of the most common places where people mess up and (you’ll hear) the reason why so many people say…I built a list with really cheap leads…yet, no one seems to be buying.
You’ve built a non-responsive list.
It’s crucial that your lead magnet links very closely with your actual offer. If your offer is about writing a book, make your freebie about writing a book.
A few months ago, I saw someone post in a group, “I’m going to make a lead magnet about this (health related), then when they get them on my list, make them my offer (business related).
Many people responded in the group this was a GREAT idea, yet I quickly responded why this was a recipe for disaster (not to mention wasted dollars).
If you don’t use a very direct, and clear lead magnet, you’re just making FAR more work for yourself since you’re going to have to do convincing.
Instead, capture them with a hook on something related directly to the offer you provide. It should be the exact same content.
Then you don’t have to do ANY convincing when it comes time to tell them about your service.
(Or as similar as you can get…there are some people who can’t directly advertise about the solution they provide but this is rare).
Technically speaking?
The lead magnets still working the best are a simple, plain old PDF download guide called, “5 steps to x, y, z, (without some sort of objection/inconvenience).
Being this direct will save you SO MUCH energy. And only attract the people you really need to attract.

06/16/2022

Interested in gaining more customers and from Instagram? 🎥Check out some great video ideas from the pros here:

https://www.socialmediaexaminer.com/11-instagram-video-ideas-to-attract-more-leads/?fbclid=IwAR1ArlJBccBKoTfqGz6MonJPERRPfed4XpWgbMmOxxLE5tdiWx-IRXfSMB0

Find 11 top-of-funnel video ideas for Instagram designed to bring you more qualified leads.

10/27/2021

Facebook now has tools to make it really easy to create short videos right from Ads Manager to use for ads! Read more here for some tips.

Meta for Business gives you the latest news, tips, and best practices for using Facebook to help meet your business goals: www.facebook.com/business

09/18/2021

A common mistake: People often ask me…What’s the best type of lead magnet to create?
The reality is this is one of the most common places where people mess up and (you’ll hear) the reason why so many people say…I built a list with really cheap leads…yet, no one seems to be buying.
You’ve built a non-responsive list.
It’s crucial that your lead magnet links very closely with your actual offer. If your offer is about writing a book, make your freebie about writing a book.
A few months ago, I saw someone post in a group, “I’m going to make a lead magnet about this (health related), then when they get them on my list, make them my offer (business related).
Many people responded in the group this was a GREAT idea, yet I quickly responded why this was a recipe for disaster (not to mention wasted dollars).
If you don’t use a very direct, and clear lead magnet, you’re just making FAR more work for yourself since you’re going to have to do convincing.
Instead, capture them with a hook on something related directly to the offer you provide. It should be the exact same content.
Then you don’t have to do ANY convincing when it comes time to tell them about your service.
(Or as similar as you can get…there are some people who can’t directly advertise about the solution they provide but this is rare).
Technically speaking?
The lead magnets still working the best are a simple, plain old PDF download guide called, “5 steps to x, y, z, (without some sort of objection/inconvenience).
Being this direct will save you SO MUCH energy. And only attract the people you really need to attract.

07/31/2021

Tried lead ads and not pleased with their performance? 7 TIPS!

Learn how to build seven highly targeted audiences for Facebook lead gen ads and get tips for incorporating this ad type into your sales funnel.

07/31/2021

AN ENTREPRENEUR IS THE PERSON WHO'D RATHER WORK 80 HOURS A WEEK FOR THEMSELVES THAN 40 HOURS A WEEK FOR SOMEONE ELSE.
Here’s what irks me in the online business space:
How many people are flaunting a misleading “build-a-business-from-the-beach” solution which is simply too easy to be true.
Hinting it can be done without moola! In 30 minutes a day (seriously!! I recently saw this exact CLAIM in an ad) or with a small audience and no list. (Even do it while you’re on vacation they say!).
So I tease…but it’s really not a far exaggeration of MANY advertisements for the courses I see online.
But don’t buy it for ONE second.
When you’re an entrepreneur it’s HARD. It takes time (lots of time).
It takes hustle (more than you ever realized you even had).
More tenacity and persistence than seems humanly possible.
You’re gonna get to bed late many days, rise ridiculously early others, have a business meeting to put out a fire while on vacation, despite your best attempts otherwise.
The laptop lifestyle being sold online is nothing more than a tempting deception being sold to line other people’s pockets (plus I never got that whole “work from the beach” anyway…there’s no reliable wifi at the beach…is there?!).
I digress.
So let’s face it, friends:
There are no easy solutions.
✅ You need money.
✅ Dedication.
✅ Time.
✅ Energy.
✅ Focus.
✅ Vision.
✅ Enthusiasm.
✅ And an incredible imagination for what COULD BE:
More freedom, more independence, more creativity, more helping, more fulfillment and on and on and on…
Because IT IS possible. (I’m LIVING PROOF.).
But I can promise you it’ll be harder than you ever imagined.
But I believe in you. You can do it.
Because when you’re real, there really are good people willing to help get to your dream life as quickly as possible (and will NOT sell you an elaborate fabrication for a quick buck).

07/31/2021

Want tips from an expert on how to grow your Instagram account without ads? I do! 🙋 Watch this video!

Want to grow your Instagram reach and exposure? Wondering what to post? Learn how to grow your Instagram account without ads by watching this in-depth guide ...