The Paid Marketing Guru

The Paid Marketing Guru 👨‍💼 Your Marketing Manager
Completely focused on growing your brand through Paid Marketing. Follow for daily Marketing tips & tricks.

The biggest mistake most people make is thinking Facebook = Instagram. Learn why Facebook ≠ Instagram in my next post.👨...
04/04/2022


The biggest mistake most people make is thinking Facebook = Instagram. Learn why Facebook ≠ Instagram in my next post.

👨‍💼 Be sure to follow for more Marketing tips and tricks on how to leverage paid marketing to grow your business through Facebook and Google Ads.

There are a lot of different marketing strategies out there that you can use to increase brand awareness and reach user...
04/03/2022


There are a lot of different marketing strategies out there that you can use to increase brand awareness and reach users who might not be actively looking for your brand/product or service. Digitally pushing your product/service through Facebook and Google-like platforms to a specific demographic is one of the cheapest and most powerful ways to introduce your product to new audiences.

Push marketing is a promotional strategy in which a business attempts to get their message in front of their potential customers. Usually, the customer is not actively looking for that said product.

Of course, it helps to do a little market research and figure out which demographic would react best to your product/service before spending money on Push Marketing. But if it’s a Mainstream product, you’ll want to go as broad as possible to get the best cost per conversion stats.

There are two types of people in this world. Business owners & everyone else. Choose carefully, the wise will always le...
04/02/2022


There are two types of people in this world. Business owners & everyone else. Choose carefully, the wise will always leverage marketing in their favor!

95% of businesses fail, if you want to beat those odds you’ll need to know how to leverage marketing in favor of your goals. The spray and 🙏 strategy is easy and it’s also the riskiest. Form a strong market-proven marketing strategy. Hire the right team to execute. And always evolve, cause what worked yesterday will not work tomorrow.

A wise man once told me “Measure 7 times, cut once.” That line has saved my ass more times than I can count.

👨‍💼 Be sure to follow for more Marketing tips and tricks on how to leverage pull strategies to increase conversion.

There are a lot of different marketing strategies out there that you can use to increase brand awareness and make your ...
04/01/2022


There are a lot of different marketing strategies out there that you can use to increase brand awareness and make your brand discoverable. Pulling someone in through search is a very powerful marketing method that allows the right people/consumers to find your brand/service.

Pull marketing is an approach designed to draw customers to a brand through search engine optimization (SEO). Another way to apply pull marketing is by running a search ad through AdWords or Microsoft Ads.

👨‍💼 Be sure to follow for more Marketing tips and tricks on how to leverage pull strategies to increase conversion.

There are three things you need to focus on to grow your eCommerce business.1. Increase the number of users.2. Increase...
03/25/2022


There are three things you need to focus on to grow your eCommerce business.

1. Increase the number of users.
2. Increase average order size.
3. Increased frequency that average customer orders.

If you’ve been having issues growing your online store, focus your marketing strategy around these three goals and you’ll start seeing growth.

👨‍💼 Be sure to follow this page for more Marketing tips and tricks on how to grow your online store.

Don’t forget to eat your UTMs kids!Being able to tell where your conversions are coming from is one of the most importan...
03/24/2022

Don’t forget to eat your UTMs kids!

Being able to tell where your conversions are coming from is one of the most important things when it comes to Paid Marketing, but it’s also one of the hardest things to do.

Google has a whole Campaign URL Builder tool devoted to it & Facebook recently added it directly into their ad builder. With Shopify’s conversion summary, you can see where every purchase came from. Giving you have a foolproof system that will help you win over and over.

No more excuses, start Marketing your product/service today

👨‍💼 Be sure to follow this page for more Marketing tips and tricks on how to leverage the power of UTMs and fix your attribution problem today.

🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩I’ve seen it all! The best piece of advice I can give all new entrepreneurs who are just getting into provid...
03/23/2022


🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩

I’ve seen it all! The best piece of advice I can give all new entrepreneurs who are just getting into providing paid marketing services is to be very picky with their clients. A client is like a partner, their business is your business. The better their business does the better your business does. But just like a partner, your client must have trust in you, to do what’s best for their brand/business.

Micromanagement is one of the first signs I look for when taking on new clients/partners. I’ve noticed the more I charge, the more trust my clients have in my ability to provide a white-glove service.

The moral of the story is don’t settle for any client. Pick and choose the right clients/businesses to work with.

Most business owners make the mistake of thinking they are their perfect client. If that was the case, they wouldn’t nee...
03/22/2022

Most business owners make the mistake of thinking they are their perfect client. If that was the case, they wouldn’t need a marketing agency.

Leverage your audience in 5 easy steps

1. Know your Audience
2. Build your Audience
3. Segment your Audience
4. Locate your Audience
5. Test Your Audience

👨‍💼 Be sure to follow this page for more tips and tricks on how to build the perfect marketing audience for your brand/service.

The first question clients always ask is "how much should I spend when running digital ads". I always recommend to 20...
03/22/2022


The first question clients always ask is "how much should I spend when running digital ads". I always recommend to 20% of net profits back into the business through a proper .

Now for beginners, who have a bricks and mortar store. You would be surprised how much foot traffic you can generate just by running a Google . Just focus on getting a good amount of 5⭐️ reviews and sync your account with your account through extensions.

👨‍💼 Be sure to follow for more Marketing tips and tricks.

"A website is simply never finished, it's just launched. Then the real fun begins." plays a big role when you launch a...
03/22/2022

"A website is simply never finished, it's just launched. Then the real fun begins." plays a big role when you launch a new website.

I get this all the time, "I just launched my site, where is all the traffic" - client. Just because you built it, doesn't mean they'll come.

Marketing through & is the fastest way to drive the right type of traffic to your .

Let me be your Marketing Manager.

Follow this page for more tips and tricks on how to drive the right traffic to your & how to make data-driven decisions.

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