06/03/2026
There's a question every coach eventually asks: how often should I actually be sending?
Too much and you become that brand people roll their eyes at, the one clogging up inboxes until they hit unsubscribe without a second thought. Daily emails without exceptional value feel like spam. Your deliverability takes a hit. Your audience tunes out. And the relationship you worked so hard to build quietly erodes.
Too little and something worse happens. You become a ghost. Monthly emails mean your subscribers have completely forgotten who you are by the time you show up. They don't remember why they signed up. They don't feel connected to you. And when you finally do send an offer, it lands to crickets.
The sweet spot? 2 to 3 emails per week.
At this frequency, you stay top of mind without overwhelming anyone. You build a rhythm your audience starts to expect and look forward to. You give yourself enough touchpoints to tell stories, share value, and make offers, without any single email carrying too much pressure.
Here's the key insight most people miss: consistency beats volume every time. 3 intentional emails a week for a year will outperform daily blasting with nothing to say. Your email list is a relationship, not a megaphone.
Start where you are. If you're at monthly, move to weekly first. Then twice a week. Build the habit before you scale the frequency.
The coaches and creators who win with email aren't the ones sending the most; they're the ones showing up consistently with something worth reading.
Save this as your email frequency reminder. 📌