04/11/2026
This one took us a long time to work through and we don’t think people talk about it honestly enough.
You know your offer works. You’ve seen it change things for people. And yet the moment it’s time to actually ask someone to pay for it, something shifts and suddenly you’re over-explaining, softening the price, adding disclaimers, almost apologising for asking.
We’ve done this. Most coaches we know have done this at some point.
What we’ve realised is that the discomfort around selling usually has nothing to do with the offer and everything to do with old stories about whether you’re allowed to take up space, charge what you want, and ask people for money without shrinking.
Selling something you genuinely believe in isn’t pushy. It’s actually one of the most honest things you can do — you’re just saying, I have something that works and I think it can help you. The rest is just self-trust practised out loud.
Do you struggle to ask for a fair price for your offer? Tell me in the comments.