FortyFour Projects

07/13/2026

Most exhibitors would rather guess than measure.
They'll drop $50K on a trade show booth, fly the team out, print the banners... and walk away with a stack of business cards and a shrug when someone asks "so was it worth it?"

After 20+ years building stands and running trade show programs for life science and corporate clients, I got tired of watching smart companies wing it on their biggest marketing marketing spend of the year.

So I wrote the book I wish someone had handed me two decades ago.

Stand Out and Sell More at Trade Shows is for exhibitors who are done guessing — a practical, no-fluff guide to planning, running, and actually measuring trade show programs that pay off.

📖 Available now on Amazon (Kindle + paperback)

🔗 https://www.amazon.com/dp/B0H8K75G66

If you've ever left a trade show floor wondering where the ROI went, this one's for you.

05/20/2025

How do you use branded merchandise on a trade show booth.

05/19/2025

Trade Shows are not the end of a relationship. 🫂❤

05/17/2025

✨ Thinking about selling at markets or pop-ups this year?
Or maybe you’re already doing vendor events but want BETTER results?
Join me and some incredible entrepreneurs at Vendor Booth Bootcamp — a FREE 3-day virtual workshop hosted by Launched Academy.

📅 May 20–22 | 🕘 9am–1pm MST
Here’s what you’ll learn:

✅ How to attract the right customers
✅ How to design a booth that SELLS
✅ How to increase your sales and build a real business strategy

💥 Want to go all-in? The VIP upgrade includes 60-day access to recordings, resources, a private mastermind, AND a 1:1 coaching call with Kara herself. (Worth it.)
🎯 >> Claim your FREE seat!!

05/16/2025

We are so excited for Vendor Booth Bootcamp!

We believe everyone should have the chance to be part of this event — that’s why we’re making it completely FREE to attend!

21-22 May 2025 🚀

https://launchedacademy.com/vendor-bootcamp/

05/02/2025

Top 100 Women in Power Virtual Event with Wendy Aimee Porter

https://www.instagram.com/reel/DIxHr-PzK0o/?igsh=MTVmc3N5dzgweDAyMg==

04/24/2025

04/22/2025

Want to get more bang for your buck at exhibitions? 💰 It's not just about showing up; it's about strategic investment to drive sales!

💡 Key strategies for maximizing your ROI:

💰 Research the right events.

🎯 Choose a prime location.

✨ Design a booth that attracts.

🗣️ Train your staff to sell.

📣 Promote your presence.

📈 Follow up on leads.

Ready to invest smart and sell more? Check out my course/resources for proven strategies to achieve exhibition success!

04/21/2025

✨ New Episode Alert! ✨https://youtu.be/lMOeTp5hIJc

Join me, Maree-Louise, on The Exhibition Booth as I chat with industry expert Hal Benz about his experience exhibiting at a very large expo! 🎙️

We dive into what it really takes to navigate those massive crowds, make a lasting impact, and maximize your ROI. 📈

This episode is packed with actionable insights for anyone looking to level up their trade show game.

Tune in to learn:

How to prepare for shows with thousands of attendees

Tips for standing out in a crowded exhibition hall

The unexpected challenges and rewards of big show exhibiting

Don't miss out on this valuable conversation!

04/17/2025

Do you want to write and publish a book?

Check out the ins and outs with Robert Gaines.

Publishing Your Book? From concept to Amazon's KDP

So you want to publish a book? This is the story behind writing "Scintilla: The Ultimate Guide to Generating Business Ideas, Products, and Services." From in...