Mauri's Markups

Mauri's Markups A branding and web design studio crafting intentional brands and websites for lifestyle and creative entrepreneurs.

Designed with clarity, confidence, and purpose—to create brands rooted in strategy and designed for presence.

Hi friends 🤍It’s been a while since I’ve shown up here. Life asked me to slow down these past few months as I navigated ...
04/14/2026

Hi friends 🤍

It’s been a while since I’ve shown up here. Life asked me to slow down these past few months as I navigated the loss of my mom last summer in June, and everything in my world paused. I stepped away from work, creativity, and social media to grieve, process, and take care of my heart.

Now, I’m slowly finding my rhythm again—creating, designing, and returning to what I love with a softer, more intentional mindset.

As I ease back in, I wanted to share something especially close to my heart: a quote my mom used to tell me when I was younger—something she would repeat whenever I felt doubtful, down, or unsure of myself.

It’s a line I’ve carried with me since childhood, from one of my favorite worlds when I was a kid, Winnie the Pooh by A.A. Milne.

And it’s something that has stayed with me through so many quiet moments—something that feels even more meaningful to hold onto now.

Thank you for your patience, your kindness, and for still being here. It means more than you know. 🤍✨

Long overdue, but excited to share the mood board and color palette design for Sunset in San Antonio—a brand rooted in c...
04/14/2026

Long overdue, but excited to share the mood board and color palette design for Sunset in San Antonio—a brand rooted in curiosity, culture, and the colorful spirit of the Alamo City.

Founded by archaeologist-turned-storyteller Laura, this creative brand and content platform explores San Antonio through a vibrant lens—uncovering historic missions, hidden architectural gems, bold street art, and beloved local spots that tell the city’s story.

The brand color palette reflects the soul of the city: teal skies above Mission San José, magenta from blooming bougainvillea, lime green from park trails, and warm neutrals that echo adobe walls and golden-hour walks along the Riverwalk.

Every branding and design detail is carefully chosen to inspire curiosity, spark exploration, and celebrate the eclectic beauty of San Antonio. This brand identity design is a visual love letter to the city—one that invites you to look deeper, wander further, and fall in love with the layers of history and culture around every corner.

💫 Follow along .in.sa and get ready to see the city through a whole new lens—vibrant, soulful, and full of stories waiting to be discovered.

Most people build their brand to look good. They focus on the visuals, the vibe, the content that shows up online. And y...
04/10/2026

Most people build their brand to look good. They focus on the visuals, the vibe, the content that shows up online. And yes—those things matter. But they’re only part of the story.

Here’s what often gets overlooked:

Your brand—through your brand strategy and visual identity—should work just as hard inside your business as it does on the outside.

A strong brand isn’t just marketing—it’s momentum. It becomes your decision-making filter. When your voice, values, and brand design are clear, they start doing the heavy lifting behind the scenes of your small business.

→ What to offer? Your brand guides you.
→ What to post? Your tone is already defined.
→ Who to work with (or walk away from)? The answer gets easier.
→ Pricing? Aligned with what you stand for.

This is where intentional branding and website design come in—because your online presence should reflect the clarity you’ve built within your business.

Because branding isn’t just about standing out—it’s about staying true. And that kind of alignment is what brings clarity, confidence, and direction to everything you build as a creative business owner.

So here’s the question:

Is your brand just something that looks good on the outside—or is it actually helping you run your business from the inside out?

Most people build their brand to look good. They focus on the visuals, the vibe, the content that shows up online. And y...
05/15/2025

Most people build their brand to look good. They focus on the visuals, the vibe, the content that shows up online. And yes—those things matter. But they’re only half the story.

Here’s the part that often gets missed:

Your brand should work just as hard inside your business as it does outside of it.

A strong brand isn’t just about marketing—it’s about momentum. It’s your decision-making filter. When your voice, values, and visuals are clear, they start doing the heavy lifting behind the scenes.

→ What to offer? Your brand points the way.
→ What to post? The tone’s already there.
→ Who to work with (or walk away from)? The answer gets easier.
→ Pricing? Aligned with what you stand for.

Because branding isn’t just about standing out—it’s about staying true. That alignment? It’s what gives your business clarity, confidence, and direction.

So here’s the question:

Is your brand just dressing things up on the outside—or actually helping you run your business from the inside out?

Spring is springing and I’m here for every little joy 🌷I’ve opened the windows, picked up fresh flowers, wandered throug...
05/10/2025

Spring is springing and I’m here for every little joy 🌷
I’ve opened the windows, picked up fresh flowers, wandered through the farmer’s market, and even baked something lemony and light (10/10 recommend).

Inspired by ’s dreamy spring list—because why not romanticize your life a little? 💛✨

What’s on your spring list this year? A new recipe to try? A picnic spot you love? Tell me what’s bringing you joy lately 🌼👇🏽

Thinking about finally investing in your brand or website? ✨ Let me give you a peek behind the curtain of what it’s like...
04/29/2025

Thinking about finally investing in your brand or website? ✨ Let me give you a peek behind the curtain of what it’s like to work together—because great design should feel exciting, not overwhelming!

From the very beginning, I make the process feel smooth, collaborative, and (dare I say?) fun. We start with a friendly welcome and a discovery phase that helps me understand your goals, vibe, and big-picture vision. Then we hop on a virtual coffee chat ☕️ to align creatively and get the inspiration flowing. Once we're in sync, I map out a personalized timeline so you always know what to expect.

Then it’s go-time: I dive into design mode, crafting a brand or website that not only looks amazing but feels so you. We'll fine-tune every detail until you’re head-over-heels in love with your visuals—and then we celebrate! 🎉 You’ll walk away with everything you need to confidently show up online and make waves in your biz.

If you're ready for a brand or site that feels aligned, intentional, and totally gorgeous—let’s make it happen! 💌 Drop into my DMs or inquire via the link in bio. I’d love to bring your vision to life!

Think hiring a brand & web designer is just picking some cute fonts and calling it a day? Think again 😅I see a lot of my...
04/22/2025

Think hiring a brand & web designer is just picking some cute fonts and calling it a day? Think again 😅

I see a lot of myths floating around out there, but spoiler alert: design is way more than just vibes 🎨✨

Here’s what people think working with a designer is like vs. what actually goes down ⬇️

🥧 “It’s just picking fonts & colors” – 35%
But make it strategic, aligned, and infused with your brand story

🥧 “Design doesn’t affect sales” – 20%
Ohhh but it does—big time. Good design guides, builds trust, and gets those conversions rollin’.

🥧 “Only newbies need brand design” – 25%
Nah, evolving businesses need love too ! Especially when leveling up or pivoting.

🥧 “A template is good enough” – 15%
Templates are a starting point, but they can’t speak your magic the way custom design can.

🥧 “It’s way too expensive” – 5%
Truth? It’s an investment that pays off—and there are flexible options for every stage.

Bottom line: design isn’t just about looking good—it’s about showing up with confidence and clarity. Because when your brand looks like it knows what it's doing, people trust that it does.

Tell me which myth you’ve heard before (or believed yourself!)👇

Remember that last post where I talked about common website mistakes that could be holding your site back? Well, today, ...
04/16/2025

Remember that last post where I talked about common website mistakes that could be holding your site back? Well, today, we’re shifting gears a bit!

While having a great website is key, it’s also important to focus on the bigger picture—your brand. After all, your website is just one piece of your brand’s puzzle.

Here are four common mistakes to avoid when building your brand:

➝ Confusing Messaging 🗣️: If your customers can’t quickly understand what your brand stands for, they’re likely to lose interest! Keeping your messaging clear and consistent across all platforms is key. Whether it’s your tagline or your mission statement, make sure your audience instantly knows what you’re about.

➝ Lack of Social Media Strategy 📱: With so many people active on social media, having a strong, engaging presence is a must! Ensure your brand shines through in your posts and interactions.

➝ Inconsistent Visual Identity 🎨: A cohesive brand look helps you stand out and builds trust. Make sure your logo, colors, fonts, and overall aesthetic are aligned across your website, social media, and marketing materials. When your visuals are unified, your brand feels professional and recognizable, which makes customers feel more confident in choosing you.

➝ Ignoring Customer Feedback 🗣️: Want to grow your brand? Don’t overlook what your customers are saying! Whether it’s through reviews, surveys, or social media comments, take the time to listen to your audience. Their feedback can help you refine your brand, improve your product, and ensure you’re meeting their needs.

Have you encountered any of these challenges while building your brand? Share your thoughts below! 👇🏼

Better yet, slide into my DMs with your struggles, and I’ll share some tips and tricks to help take your brand to the next level! 💡

Excited to share a peek behind the design ofSaelig Candles! 🕯️✨When I was designing the brand for Saelig, the focus was ...
03/27/2025

Excited to share a peek behind the design of
Saelig Candles! 🕯️✨

When I was designing the brand for Saelig, the focus was all about creating a feeling of calm, comfort, and the quiet joy of life’s simplest blessings. Inspired by the Norwegian word for "blessed," this brand is all about the soft, cozy moments—think family dinners, catching up with friends, or just curling up with your favorite book.

To capture this feeling, we curated a color palette that’s both soothing and inviting. Soft navy and light blue tones bring a sense of tranquility, while shades of blush add warmth and a subtle touch of femininity. The overall vibe is calm and comforting—just like that well-worn t-shirt you never want to take off.

Take a peek at how these colors come together to create a serene and cozy atmosphere for Saelig. The goal? To make you feel right at home, every time you light one of these candles.

What’s your go-to color combo for creating a cozy, welcoming vibe? Drop your thoughts below! 👇🏽

Manifesting some dream client niches I’d love to work with!Whether you’re a fashion blogger curating the perfect looks, ...
03/23/2025

Manifesting some dream client niches I’d love to work with!

Whether you’re a fashion blogger curating the perfect looks, a lifestyle coach empowering others to live their best lives, a photographer or artist capturing those magical moments, a beauty salon or spa creating a relaxing, rejuvenating experience, or an event planner designing experiences that leave a lasting impression—your unique vision deserves a brand and website that feels just as special as what you do.

I know how important it is to have a brand that not only looks beautiful but feels 100% like you. Something that connects with your ideal clients and reflects your story. That's why I focus on creating designs that go beyond the surface.

I’ll dive into the heart of your business—the creativity, the values, the goals—and turn it into a brand that truly makes a statement.

And when we work together, you won’t just get a logo or a website—you’ll get a partner who’s there to guide you every step of the way, from launch to rebrand, and everything in between.

So if you’re ready to turn your ideas into a brand that feels as authentic as your work, I’m here for it!

Let’s create something that not only attracts your dream clients but helps you confidently show up and share your story with the world.

The right design doesn’t just attract customers, it creates a connection! When your brand and website truly reflect who ...
03/21/2025

The right design doesn’t just attract customers, it creates a connection!

When your brand and website truly reflect who you are, it’s like an instant spark with your audience. It’s not just about looking pretty—it’s about speaking directly to your dream clients, making them feel seen, heard, and understood. Great design builds trust, sparks emotion, and forms lasting relationships that go way beyond a simple transaction.

Your brand deserves to stand out and make a genuine impact. Ready to design something that not only looks amazing but connects on a deeper level? Let’s turn your vision into a design that speaks to your clients' hearts and keeps them coming back for more.

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New York, NY

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Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 3pm

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