02/11/2021
Social media is a great way for small business owners to connect with their audience and posible customers. Done right, it can make sales skyrocket 🚀. Many entrepreneurs have even built an entire business on a social media platform, like Rachel Dunston, the founder of Rachel Bakes More Cake ( ) who built a thriving cake business on Instagram. But if you’re not careful, it can be a distracting time loss, or even backfire by alienating customers and prospects.
Here, 3 small business experts share strategies small business owners can use to nurture a successful presence on social media.
1. Lead with objectives
“Start with your top three marketing objectives, then evaluate how social media may help you achieve them.
2. Start a conversation
“The key thing with Facebook is to remember that the algorithm they use rewards posts that have interaction.
3. Show appreciation
“The most important thing about social media is that it’s not just about you! It’s an opportunity for you to connect, in a meaningful way, and thank people for helping you along the way.