Tonya Ongko

03/01/2023

https://www.usatoday.com/story/tech/2023/03/01/check-who-is-sharing-your-netflix-password/11368967002/

Later in the year, Netflix will begin charging subscribers a higher price each month if they share their account credentials with someone outside their household.

Will this only apply domestically? What if users will turn to VPN to access the Netflix international servers?

The higher prices will also drive churn rates, as Netflix is favored for its affordability.

With Netflix preparing to crack down on password sharing, it's a good time to check if anyone is using your account who shouldn't be and block them.

03/01/2023

Where you will find me in the afternoon and evening...

I am expected to graduate in May 2024 from NYU with a Bachelor of Arts (B.A.) in Social Sciences and Concentration in Media Studies, and a Minor in Business of Entertainment, Media, and Technology (BEMT).

02/22/2023

The contestants treat every challenge as life and death to win money and a title. But is it all worth it?

The more the show progresses, the more I recognize how reality TV participants mainly come on a show to promote their brand or identity. In Physical 100, many athletes join the show to bring attention to the underrepresented sports they play.

Reality TV is becoming the new advertising vehicle where people can market their products. How will this evolve as the Reality TV industry is booming?

The intense new South-Korean game show has drawn comparisons to the streamer’s biggest hit, writes Isobel Lewis. Nobody actually dies, but the players treat each challenge like it’s life and death

02/22/2023

With the growing emphasis on sustainability, modern marketing campaigns have become an effective tool for creating awareness and promoting environmentally conscious behavior. These campaigns demonstrate clearly the commitment to corporate social responsibility. By highlighting sustainable practices and showcasing the positive impact of their products or services on the environment, companies can build trust with consumers, creating a positive brand image.

From tackling food waste to promoting public transport, here are the sustainability campaigns you need to know about right now.

02/22/2023

The movie had a modest budget of around $25 million, but it generated a hefty amount back: over $70 million in the US and over $100 million globally. As the article quotes, this film epitomizes a modest success or unexpected blockbuster.

Given the success of smaller movies like Everything Everywhere All at Once, I wonder whether production companies will follow their strategies or try different routes of creative output.

Our panel of experts discusses whether last year’s surprise breakout can win it all on Hollywood’s big night.

02/22/2023

Even though Netflix has fewer subscribers, they can still generate a higher average revenue per user than Disney's collected streaming businesses. How can Disney be as successful as Netflix in this industry? They may be excelling in other markets – hotels, cruises, theme parks – but they are lacking in the D2C business.

OLD BOB IS TRANSFORMING DISNEY INTO... SOMETHING

02/21/2023

Nostalgia seems to hit the spot for the millennial generation. It is no wonder we see references to iconic films like Clueless in Super Bowl ads to engage the audience.

Did this year's Super Bowl ads evoke conversations amongst your coworkers, friends, or families? Were they successful? What were your favorites?

Unlike last year, don't expect to see many spots hawking crypto companies, especially after the FTX collapse.

02/14/2023

Welcome to my professional career page! Feel free to drop a comment or shoot me a message if you have any feedback. Anything is appreciated :)